Hotel May Day holiday activity plan

In order to ensure the safe and smooth conduct of the event, it is essential to formulate an event plan in advance. The event plan refers to a planning document developed for an event. So how should we develop an activity plan? Below is the hotel May Day holiday activity plan I compiled for your reference. I hope it can help friends in need. Hotel May Day Holiday Activity Plan 1

The May Day Golden Week is one of the three major long holidays for our country’s citizens. During this holiday, national consumption is concentrated and private money consumption is booming. As the May Day Golden Week is approaching, combined with the actual situation of the hotel and the market situation of Shexian County, this plan is specially formulated in order to quickly increase the hotel's popularity, eliminate the unfamiliarity of the market, and achieve both economic and social benefits.

1. Target market analysis

In order to promote the hotel’s consumption during the May Day period, we analyzed the hotel’s existing consumer groups and the mass consumption patterns in Shexian County. Through the analysis Findings: The hotel’s existing consumer groups are basically groups, business and public funds, and these consumers are basically on holiday during the May Day period. If the mass consumer groups in the county cannot be effectively stimulated to come to the hotel for consumption, the hotel’s consumption situation during the May Day period will not be optimistic. . However, other consumer industries in Shexian County will experience a consumption climax in the first half of the year after the Spring Festival and around May Day. These industries include: telecommunications, home appliances, wedding photography, furniture, jewelry, mobile communications, insurance and other mass consumer industries. The mid-to-high-end consumer groups in these industries are also the target consumer groups of hotels.

In the one year since its establishment, the hotel has basically not carried out effective marketing and publicity to the mid-to-high-end mass consumer groups in the area. If advertising is targeted at this type of consumer group, there will be problems such as dispersed audience groups, wide publicity scope, complex publicity projects, and excessive publicity costs. However, many mature mass consumer industries in the region already have their own sales networks and a large number of fixed mid- to high-end customers. How can we use the sales network, sales reputation and mid-to-high-end customer resources of these mass consumption industries to enhance the brand image and sales performance of xx Hotel, and successfully attract the mid-to-high-end mass consumption in the region during the May Day Golden Week and in the future? xx Hotel comes to consume; at the same time, we take this opportunity to realize the strong cooperation between the hotel and other consumer industries to jointly create a mid-to-high-end consumer market; it also lays the foundation for further establishing the market position of xx Hotel as a leader in mid-to-high-end consumption in Shexian County. The foundation is the key and purpose of this plan.

2. Planning Ideas

In order to build a business district for mid-to-high-end consumer groups in the region and achieve the purpose of xx Hotel to attract mid-to-high-end individual consumer groups to the hotel for consumption, this project The planning plan mainly considers the following aspects:

1. Potential Marketing

"The Art of War" says: "Those who are good at fighting seek power and do not blame others, so they can "Choose people and take advantage of the situation."

Taking advantage of the situation is to pay attention to and grasp the resources and events around you at any time, contact products and companies from them, promptly explore and discover every opportunity to improve products and brands, and seize them in a timely manner. Useful opportunities can be taken advantage of by "momentum" to achieve the purpose of promoting products and improving the enterprise. This case mainly takes advantage of two aspects:

First, it takes advantage of the momentum of merchants. That is to take advantage of the outstanding merchants in some mature consumer industries in the region to carry out marketing and promotion to the mid-to-high-end consumers in the region more directly and targetedly. Utilize the established brand image, consumer reputation and fixed customer base of these outstanding merchants in the market to directly improve the status of XX Hotel in the eyes of the mid-to-high-end consumer groups in the region.

The second is to take advantage of the May Day trend. That is to say, while leveraging the momentum of outstanding merchants in other industries, we must also leverage the general trend of the May Day Consumption Golden Week. Although the May Day consumption golden week is not a real golden week for the hotel industry in the region, it can be said to be a real consumption golden week for other consumer industries. We must take advantage of the consumption momentum of this golden consumption week to attract more consumers to consume in xx, and at the same time take this opportunity to promote xx.

2. Consumption guide

During the May Day consumption golden week, people have a lot of consumer demand, such as: home appliances, wedding photography, furniture, jewelry industry, etc., if you are in xx After spending money in the hotel, you can also get discounts from outstanding merchants in these industries that are unavailable in the market. Then, it is very likely to attract these consumers to spend money in the hotel.

3. Sufficient consumption

During the May Day Golden Week, customers who come to XX Hotel to spend money can not only enjoy various discounts from hotel promotions, but also get the best deals in the area. Promotional activities and consumer discounts launched by outstanding merchants in other consumer industries. Let customers have a sense of benefits of "Coming to xx to enjoy multiple discounts". To meet the needs of consumers at XX Hotel with discounts, benefits and value for money. Hotel May Day holiday activity plan 2

1. Guest rooms

Activity theme: Stay at XX Hotel, have a happy May Day

Activity time: 4.28 to 5.1 < /p>

Activity content: In order to thank customers for their long-term support, xxx Hotel launched a room promotion during the Labor Day.

Room discounts: Standard single room at a preferential price of 120 yuan/room night (net price) Standard double room at a preferential price of 120 yuan/room night (net price) Deluxe business room at a preferential price of 200 yuan/room night (free) Breakfast for two people) The preferential price of the executive suite is 388 yuan/room night (complimentary breakfast for two people). The preferential price of the deluxe suite is 688 yuan/room night (free breakfast for two people)

2. Buffet

Event theme : Free to enjoy, happy May Day together

Activity time: 4.28 to 5.1

Activity content: Buffet During the May Day Labor Day, in order to thank the customers, we will provide discounts.

1. Get one free for every six people you spend at the buffet

2. A big giveaway for everyone, abalone with bean curd for each person

3. xx Chinese Restaurant

Activity theme: Friends from all over the world, happily gathering together in the Imperial Garden

Activity time: 4.28 to 5.1

Activity content: Celebrating May Day, giving back thanks, thanking customers and friends for their support to the Imperial Garden The support of the garden

1. The whole audience expresses gratitude, and each table will receive a well-known brand of wine for each person

2. Each table will receive a deluxe business room for those who spend more than 2,000 yuan. One day stay.

3. Exquisite flowers will be given as gifts at the birthday banquet during the event

4. A full 92% discount on consumption in the lobby during the event

5. Free gifts in the park during the event Take souvenir photos such as gathering photos and family photos.

6. There are unexpected surprises waiting for you

4. xx Hotel

Activity theme: Friends from all over the world, happy gathering xx

Activity time: x.xx to x.x

Activity content: Celebrating May Day, giving back, thanking customers and friends for their support of the ecology

1. The whole audience is grateful, Well-known brand wines are given to each table and per person.

2. Those who spend more than 2,000 yuan per table will receive a one-day stay in a deluxe business room.

3. Exquisite flowers will be given as gifts at the birthday banquet during the event

4. A full 92% discount on consumption in the lobby during the event

5. Free gifts in the park during the event Take souvenir photos such as gathering photos and family photos.

6. There are surprises waiting for you