What are the publicity majors?

Communication, journalism and communication, editing, journalism, radio and television journalism, advertising, advertising and other majors are essentially propaganda majors.

Propaganda is a kind of information expression technology that serves a specific agenda. In the west, propaganda originally meant to "spread philosophical arguments or opinions", but now it is most commonly used in political context (environment), especially in actions supported by the government or political groups.

When the same technology is used in enterprises or products, it is usually called public relations or advertising. Social behavior that uses various symbols to spread certain ideas to influence people's thoughts and behaviors.

Publicity classification:

There are all kinds of publicity. According to the content of propaganda, it can be divided into political propaganda, religious propaganda, military propaganda, commercial propaganda, scientific and technological propaganda and so on.

Publicity adopts various propaganda means: face-to-face publicity between people, using language, posture, expression and other propaganda means; Publicity to the public should be carried out through mass media, such as newspapers, magazines, books and other printed media, as well as electronic media such as radio, television and movies; Theoretical articles, literary performances and news reports can also be used as propaganda means; Flags, badges, uniforms, museums ... can all be means of publicity.

Propaganda can also be divided into different levels according to needs, such as indoctrination, agitation, education, persuasion, inducement and criticism. Indoctrination is the systematic input of ideas, theories and values into people's minds and continuous strengthening. Rationality and systematicness are its characteristics.

Encourage and emphasize the use of specific facts and concentrated arguments to stimulate people's feelings, so that they are strongly shaken and awakened. Pay equal attention to education, persuasion and induction, and be reasonable. The harsh words of criticism are aimed at changing the attitude of propagandists and making their thoughts and behaviors transform and develop in the direction required by propagandists.