Are there any shooting techniques for WeChat commercial products?

To take a product picture, we must first choose the right "weapon"-a set of suitable SLR cameras. In terms of shooting equipment, if the budget is economical, an entry-level SLR, such as Canon EOS 760D with 18- 135mm camera lens, is enough. If your budget is high, Quan Huafu SLR is certainly the best choice. Judging from the current full price, there are Canon EOS 6D and other economical models. If the budget is relatively high, you can choose Canon EOS 5D Mark III, Canon EOS 5DS or EOS 5DR.

With a camera, glasses are also important. The author suggests that the USM macro with high resolution of Canon EF 100mm f/2.8L IS lens can be selected, which has obvious advantages in close-range shooting of products. Or EF 24- 105mm f/4L is a USM with high performance-to-price ratio, with wide coverage focal length and constant F4 aperture, which is anti-shake; At the same time, this lens also has a certain close-up ability, so it is also suitable for shooting still life.

The most recommended one is EF 24-70mm f/4L IS USM, which covers the telephoto part from 24mm wide angle to 70mm. You can also switch to macro mode by operating the zoom ring for macro shooting, and the maximum magnification is about 0.7 times, which is very suitable for shooting whole or partial close-ups of products. When shooting, the camera is set to M, and the ISO is as low as possible. Don't forget to shoot in RAW format later.

Take a good shot with the light.

Before shooting, you need a device that can provide light, such as a professional type-the studio (including lighting and still life stage) is suitable for shooting large and small objects, and the price starts from 100 yuan. Economical-soft box (plus two lights): Taobao is the cheapest, even as long as 35 yuan. Suitable for shooting small objects. Of course, there are cheaper DIY soft boxes with table lamps.

How to distribute light

The angle of light plays a vital role in shooting, and the shooting effect of the same product is different under different lighting angles. In order to show the appearance and details of the product more comprehensively and clearly, more than two side lights with a shooting angle of 45 are generally used in the lighting configuration. The left and right lights are relatively flush with the product, so that the top and bottom of the product can receive light.

Usually cross-lighting is used, which is enough to shoot a variety of objects. In actual shooting, sometimes it is necessary to flexibly adjust the position of the product in order to highlight some details of the product.

But for some special products, such as transparent utensils-wine glasses, usually these products are not as good as glass mouths because of their thin glass walls and thick bottom. If the lamp is arranged in the way mentioned above, the mouth of the cup will be overexposed and the bottom of the cup will be black.

In order to avoid the fusion of utensils and background, a large area of soft light should be used first when shooting; Lamps and lanterns are mainly arranged right behind the product, so that the light sources are evenly distributed; The position of the lamp should be as low as possible or flush with the product. Secondly, in order to clearly outline the edge of the product, blackboards should be placed on both sides of the glass.

In addition, pay attention to the color temperature of the light. In the case of more than two lamps, the color temperature of the lamps should be consistent, that is, the same type of bulbs are used, and the color temperature is generally 5500K or 6500K K.