How to write the planning scheme of short video production

With the rise of short video platforms such as Tik Tok and Ai Che Kuai, short video has become an indispensable means of enterprise marketing. If you want to shoot a high-quality short video, then a short video script is essential. How to quickly complete a short video script planning? Here is how to write a short video script.

Step 1: Define the theme.

Defining the theme is to lock in the target group, find out who you are writing for, and decide the theme of the script according to the needs of the audience. How to write a short video script

Step 2: Establish a framework.

After the basic theme is determined, it is necessary to start building the script framework. The core of this framework is story, including characters, scenes and events in the form of stories.

At present, the scripts we write are all aimed at short videos, and we need to set up bright plots such as reversal and conflict in limited words to highlight the theme.

Step 3: Fill in the details.

It is said that "details determine success or failure", and so is short video. A good short video and a bad short video may have the same story outline. The real difference between the two is whether the details are moving or not. If the theme is trunk, the frame is branches and the details are leaves, we can use leaves to judge whether the tree is healthy or not.

Details can enhance the audience's expressive force, mobilize the audience's emotions and make the characters fuller. After determining the details that need to be executed, consider which shot to use for presentation, and then write a very specific snapshot script. Details are also an important branch to mobilize the audience's emotions. The detail here is the shooting of short video. The shooting script converts the text into a picture that can be directly expressed by the lens. Usually, the shooting script includes the picture content, scene, photography skills, time, location and sound effects.

Basically meet the above three points, a short video script planning is completed. For the marketing team, script is an important tool to improve efficiency, ensure the theme and save communication costs.