Guide to the exclusive practice booth for automobile media people

Since the Prime Minister publicly praised the "stall economy" on June 1 day, the whole people have launched a big discussion and practice around the stall economy.

Under the guidance of the great concept of "what people need, Wuling must build", Wuling Shenche has always been one step ahead of others. On June 2nd, Wuling Glory Wing began to sell trucks, and a tweet came out, which not only made the official harvest of Wuling Special Purpose Vehicle 65,438+million+happiness, but also made the Hong Kong stock Wuling Automobile soar, with the intraday increase exceeding 120% on June 3rd. Then, on June 5th, Wuling Automobile announced that it would invest 2.2 billion yuan to start the "Struggler Fireworks Plan". The good news that Wuling Rong Yaori sold 1 0,000 units has been printed, and the painting style is like this!

Last week, the stall economy was really on fire.

Alipay says that more than 65,438+10,000 people open new payment codes to do business every day! This week, Ali released 70 billion yuan to roll out the economic support plan, WeChat paid and released the "National Small Shop Fireworks Plan" for small and micro businesses with a platform of over 50 million, JD.COM released the "Spark of Stars" to roll out the economic support plan, and Suning launched the "Night Partner" to roll out the night market support plan. ...

In this case, as a car media person full of fireworks, you can't sit idly by! Whether responding to the call of the country or experiencing the people's livelihood economy, there is no need to fight the impact of the epidemic on income. Be sure to join the economic army and strive for one in 100,000!

Of course, as an automobile media person who enjoys unique resources, it is natural to have the characteristics of automobile media. You can't sell toys, socks, towels and charging treasures like Lao Wang next door! So today, we provide you with a guide to the exclusive practice booth for automobile media people. Please accept it!

0 1, car model of training booth guide

As a media person who participates in hundreds of car activities every year, if you want to ask what is the most important thing in your family, it is estimated that 8 people in 10 will answer you-it is a car model! Although most car media people are unlikely to build a house for their beloved car models or even open their own car model brands like the famous 40 thousand uncle, who hasn't ordered a car model yet, right?

For example, Zhang Xiaoming, a well-known car model collector in the media circle, told me that there are more than 1 100 car models at home, which is simply a huge fortune!

Of course, even if I am a small editor, there are 80 car models at home but not 100. Even if the market can't bear the high product price of hundreds of yuan, car models can always sell for tens of yuan. In case you meet someone who really knows something, knows something and really loves you, you two can hug each other in a few minutes and clap your shoulders and say-why didn't you know each other hundreds of years ago!

02, training booth guide bear

According to Bian Xiao's experience in setting up a stall in a community park last weekend, it is easy to understand that a very popular market segment of the stall economy is plush toys. It's getting dark, and children who have finished online classes all day will either follow their parents or go out for a walk in twos and threes. The most attractive thing for children in colorful booths is plush toys!

Car brands have a soft spot for plush bears. For example, on Sunday night, Bian Xiao was very honored to sell Alfa Romeo's bear and Toyota's bear at home. A BMW tooling bear is her daughter's favorite thing.

According to the incomplete statistics of the editorial department, Bentley, Land Rover, Mercedes-Benz, BMW, Audi, Lexus, Ferrari, Porsche, Maserati, Volkswagen, Toyota, Honda … we have all the big brands you can think of! What is particularly commendable is that because most of the bears of automobile brands are exquisite in workmanship, cute in appearance and well-dressed, they are absolutely popular in the stalls! As for the price? Let's not talk about it, lest the manufacturer be sad.

03, opening booth guide exclusive gifts

In addition to bears, major automobile brands also like to send things to the media, such as clothes, hats, umbrellas, water cups, charging treasures, notebooks, key chains, USB flash drives, books, schoolbags, card packs, calendars, stickers, refrigerator magnets and other brand-specific small items. As for whether they are really original quality products, I will not say much. In short, they are brand products with big LOGO. Good quality, good practicability and trendy and gratifying appearance. Naturally, they are all horizontal goods in the night market!

There is also a particularly awesome one, which I met in the circle of friends of a car media friend. It was amazing at that time. His mother actually sewed a bag for him by hand with the lanyards of various media cards! Needless to say, its exquisite beauty is simply a clean stream in the automobile circle! At that time, friends in the circle begged to send their own lanyards to let "my mother" have the same paragraph.

04. Guide to Training Booth of Aviation Package Washing

In addition to the accompanying gifts with brand LOGO given by various car companies, the washing bag should be regarded as the exclusive welfare of media attending overseas activities.

Speaking of it, it is also a good thing. Overseas multimedia activities will enjoy the business class treatment of airlines, and the on-board washing bag presented by business class will be taken away when you get off the plane. Its brands include Rimowa, Bvlgari, L 'Occitane, Aesop, Honghua, Korres, Armani, Samsonite, Ferragamo and many other internationally renowned brands. The washing bag itself is also full of high value! Just one thing, except Rimowa with distinctive features, most of the buyers in the booth don't know what you are selling, and they need detailed introduction to make a deal.

In addition to the above physical resources, auto media people also have two unique resources, one is the test drive, and the other is the information and experience of the auto industry for many years.

05, Practice File Guide Test Drive

Let's talk about the test drive first. The yearning and love for luxury cars, like the yearning and love for beauty, is human nature. Therefore, for auto media people who borrow cars more easily than holding umbrellas, how to use the test drive resources in their hands to increase the capital of training stalls is also a topic worthy of discussion. Well, I wonder how many car media people reprinted this picture from the subnet a while ago. People who reprint have a love for life, right?

Of course, this is just a joke. All the media who have borrowed ultra-luxury brand test cars know that public relations companies have to follow people when test cars like Rolls-Royce, Lamborghini and Ferrari go out of the street, and some even need special coaches to move them. It is really impossible to practice the stall like this unless it is a topic. Of course, it is also possible to give way a little, such as Aston Martin, McLaren, Bentley, Porsche, Maserati, Mercedes-Benz, BMW, Land Rover and so on!

But if 5 yuan shoots one, 10 yuan shoots three, it is not diversified. As an automobile media person who is good at 18 kinds of martial arts, he should give full play to his talents and enthusiasm.

For example, as a photographer, you can take forced photos of customers and cars. As an old driver, you can tell customers how to make people look more beautiful at night. As a creator, you can teach customers how to use the limited space in the car to make a short video, which can be popular on Tik Tok's Aauto Quicker ... These can be used as extra fees to increase the unit price of customers. Of course, if customers have long-term needs, perhaps an offline training class can be organized!

06, the experience of practicing the guide to stall.

As a car media person close to the market, we know more about all kinds of cars than 99% people. Ask me, "Who is better than XX? What SUV is the best value for 200 thousand? How much is the discount for XX car now? Which of these 4S stores in Beijing has the best price? How can we continue to bargain when the salesperson says we can't make any cheaper? What is the financial service fee for each brand loan? " Wait, we can answer all these questions.

When you decide to turn information and experience into money, you should understand that these are valuable consultations. Of course, if you feel that you are not authoritative and confident enough, you can also generously put up the big sign of "free consultation". On the one hand, you can leave guests in front of your booth to pave the way for selling other goods. On the other hand, you can also provide sales leads for 4S stores through recommendation. At worst, you can ask the guests for advice.

Write at the end:

Although most of the above is our talk after dinner, you must admit that you can still develop a special booth for auto media people as long as you are willing to let go of your obsession with face, identity and price. A thousand dollars a day is not a dream!

It's getting dark, and Bian Xiao is going to practice setting up a stall. The income from practicing stalls in the community park yesterday was enough for breakfast and lunch today. I can also buy a Starbucks and wash a car for shooting in the afternoon. Tomorrow's meal depends on tonight's efforts! Come on, everybody Come here, ollie.

Special thanks to automotive media people Xu Qun, Zhang Xiaoming and Liu Gaoke.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.