Traditional Culture Encyclopedia - Photography major - How can I enter the fashion circle?

How can I enter the fashion circle?

The fashion editor closest to the runway is often backstage at Fashion Week. It was not the supermodel who was suddenly caught by the camera, but the fashion editor interviewed by the supermodel. They sit in the front row of the fashion week show, and their own clothing tastes often become the focus of lens capture. For example, anna wintour, editor-in-chief of American edition of VOGUE, was invited to attend a grand state banquet hosted by US President Barack Obama, and her dress that day also became the focus of all fashion media. Emmanuel Ott, who has just succeeded Carine Roitfeld in running the French edition of VOGUE, is also the headline figure of major fashion media recently. If you think all the above are too far away from you, start with an ordinary fashion editor. Maybe you will have many opportunities to visit major fashion conferences and become one of them. Job Requirements: Have a certain writing skills, understand the major brands in the fashion circle, be good at communication, and have a strong understanding of trends. If you don't chew on words and don't like dressing up, but you have a strong photographic skills, then fashion photographers may be a way out. The world's top fashion photographers hang out with supermodels all day. They shoot quarterly advertisements for big brands, cover photos for fashion magazines and take photos at the front desk of various fashion shows. Some people earn tens of thousands of dollars an hour. Almost all photographers succeed in two ways: one is to create their own personal studio, from small to large, and gradually become famous; One is working for top fashion magazines. Once the model is red in your eyes, so are you. No, paris hilton's March cover for the Turkish version of VOGUE was hand-picked by her favorite erotic photographer Terry Richardson. Dominique Issermann is an elegant woman with a master's degree in literature and a royal photographer of Chanel. Job requirements: first-class photography technology, unique visual and composition design, and understanding of brand culture.

In first-tier cities, brand public relations has become the most desirable career for highly educated fashion girls. Brand public relations are mostly dressed in fashion and go in and out of various fashion occasions. Business trips in Paris and Milan are very common. The most common places are shows and airports, and they are also responsible for managing sample clothes. To do public relations, you have to fly all over the world, cultivate no time difference, no special living habits, no ability to appreciate other brands, handle all kinds of brand crises at any time, and start to be responsible for brand advertising image and news release. We found the notes of LOEWE brand public relations Song Yong, just look at the date and place:165438+1October 5, Paris; 165438+1October 6, Beijing; 165438+1October 23rd, in the air; 65438+February 10, Paris ... Job requirements: high coordination ability, tenacious will and physical strength, huge connections, only loyalty to their own brands. To quickly become a member of the fashion circle, fashion bloggers are the most convenient profession in recent years. With the gradual improvement of their status in the circle, they have become a "hot potato" sought after by brands and insiders. Han Huohuo, for example, was an obscure name at best when he was an editor, but after becoming a well-known blogger, he really gained fame and fortune. Garance Doré, the most popular street photographer in the world, whose masterpiece is The Girl in the Street in Europe. Caroline blomst, one of the hottest fashion bloggers at present, specializes in European street style. Job requirements: fashion acumen in matching clothes, knowledge of photography, diligence and quick update. If you are a shopaholic, the job of fashion buyer is really suitable for you. The buyer's job is to go to major fashion weeks to watch shows and buy back the most fashionable clothes and accessories for businesses. Shuttle between the major shows and famous shops in Paris, Milan and new york, while trying to satisfy the fanatical desire to buy. Buyers live a free life. Even if you don't serve others one day, you can open your own shop. For example, the owners of all kinds of brand-name parallel stores we see in Hong Kong almost all start from fashion buyers. Job requirements: keen sense of fashion, unique vision, good at analyzing the market, able to negotiate, and have certain psychological endurance.