How to sell online

Network sales, as the name implies, is to sell products through the Internet. For example, at present, we are familiar with various online shopping platforms, such as Baidu You Ya, Taobao, Reading and Reading Brand Network, Yi Bei, Paipai, etc. Sellers sell products through online trading platforms for buyers to choose and buy, which is a consumption trend of residential economy.

Like many emerging disciplines, "network marketing" does not have a recognized and perfect definition. Broadly speaking, all marketing activities that take the Internet as the main means to achieve certain marketing goals can be called network marketing (or network marketing). In other words, network marketing runs through the whole process of enterprise's online operation, including information release and information collection, and has always been an important content in the stage of e-commerce with online transactions as the main part.

Summarize

abstract

Like many emerging disciplines, "network marketing" does not have a recognized and perfect definition. Broadly speaking, all marketing activities that take the Internet as the main means to achieve certain marketing goals can be called network marketing (or network marketing). In other words, network marketing runs through the whole process of enterprise's online operation, including information release and information collection, and has always been an important content in the stage of e-commerce with online transactions as the main part.

Transaction scale

In 20 12, the transaction scale of e-commerce market in China reached 7.85 trillion yuan, up 30.83% year-on-year, of which the online retail transaction scale reached 1.32 trillion yuan, and by 2020, this scale may reach 4.2 trillion yuan. Recently, China E-commerce Research Center and McKinsey Global Institute both released reports that the e-commerce market in China is growing at a high speed. It is predicted that by 2020, online retailing will account for 65,438+00%-65,438+06% of China's consumer market. [ 1]

Network sales core

The core of online sales: positioning! Six accurate positioning of network marketing ① Core competitiveness positioning ② Target customer orientation ③ Core product positioning ④ Brand differentiation positioning ⑤ Keyword accurate positioning. The positioning of the core of online marketing will focus on the promotion of enterprise sales. Brand simulcast will let enterprises know how online marketing can impress consumers, let enterprises' products or brands penetrate into consumers' hearts, and let consumers know, understand, trust and ultimately rely on brands. However, traditional marketing methods (TV advertisements, newspapers, outdoor advertisements, etc. ) high cost, slow speed and difficult to monitor. With the development of network, Internet brand promotion is gradually favored by enterprises because of its high cost performance.

According to this definition, we can draw the following conclusions:

First, online marketing is not online sales, but the result of the development of online marketing to a certain stage. Network marketing is the basic activity to realize the purpose of network sales, but network marketing itself is not equal to network sales.

This can be explained from two aspects:

(1) Because the effect of online marketing may be manifested in many aspects, such as improving the brand value of enterprises and strengthening communication with customers, as a tool for releasing information to the outside world, online marketing activities may not achieve the purpose of online direct sales, but it is likely to help increase total sales.

(2) Online promotion means not only rely on online marketing, but also often take many traditional ways, such as traditional media advertising, news release and publication of brochures.

Second, online marketing is not limited to online.

This may be a bit confusing, but how can it be called online marketing if it is not online? This is because the Internet itself is still a new thing. In China, the proportion of people surfing the Internet is still very small. Even people who have been online are interested in finding relevant information due to various factors, and they may not be able to find the required information smoothly through some conventional retrieval methods on the Internet. And for many beginners, they may not know how to query information at all. Therefore, a complete network marketing plan is not only promoted online. This can be understood as marketing about online marketing itself, just like advertising about advertising.

Third, network marketing is based on traditional marketing theory.

Because network marketing is an integral part of an enterprise's overall marketing strategy, network marketing activities cannot exist independently without the overall marketing environment. Network marketing theory is the application and development of traditional marketing theory in the Internet environment. The comparison between network marketing theory and traditional marketing theory will be deeply analyzed in the following contents.

Network sales is to use the network to sell products.

After reading the above information, I have a general understanding of online sales.

Then, I will learn about online sales step by step.

I can't tell you the details, because the recommendation of the platform is different according to different products.

The simplest thing you can do is to look at the online sales of Taobao, Yi Bei and Alibaba.

Now, look at various Baidu platforms, advertising platforms and so on.

In a narrow sense, online sales are also called online store sales, that is, sales on Taobao, Paipai, You Ya and other websites.

Definition and work of online store sales

Online shop sales, also known as pre-sales customer service, is a subdivision of online shop customer service, which is mainly a kind of work to realize customer consumption through online communication or telephone communication with customers through instant chat tools, similar to the work of traditional shop assistants.

Job requirements for online store sales

Generally, the typing speed should reach 60 words/minute or more, and you should be familiar with the operation process and trading rules of online shop (Taobao), basic computer operation and skilled use of office software such as WORD and EXCEL. At the same time, workers are required to have good communication and coordination skills, enthusiasm, initiative, patience and meticulous, standard Putonghua (some need to talk to customers by telephone), quick thinking, serious and responsible, able to withstand greater pressure, strong sense of service, strong adaptability and other qualities.

Network sales are carried out around the Internet, and the four major orientations of network sales are:

1, product feature positioning: know what the core competitiveness of the product is, which is what we usually call the selling point.

2, product crowd positioning: be sure to know who your products are sold to. Analyze the corresponding customer groups.

3. Product market positioning: We need to know the market share of our products. Who are our competitors? As the saying goes, know yourself and know yourself.

4. Positioning of online sales and marketing methods: According to the selling points of products, customer base analysis, competitors and market analysis, choose the online sales and marketing methods that are suitable for us. The specific online sales methods are described as follows.

The following are the steps of general online sales.

The first step is to quickly and comprehensively transfer your business to the Internet. When making their own network marketing plan, enterprises should first consider that their websites belong to marketing websites.

The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time.

For the improved network marketing planning, we should focus on the restrictive factors on the original basis, not only to keep up with the pace of the network market, but also to gain insight into the various methods adopted by peers in network marketing. For the problems encountered in the development of an enterprise, it must be combined with the network market, and the combination of network and market can develop and occupy a place in the network market.

Enterprise network marketing plan book: 5w2h law: 5w means: What scheme is used to solve what problem? What kind of goals should be achieved after the implementation of the plan? How much value can be created for the enterprise. Who is responsible for creativity and compilation? Who is the Chief Executive? Who is responsible for each implementation part? Where: What's wrong with product promotion? When implementing the marketing plan, what aspects are involved? Unit? Why: Why do you want to put forward such a planning scheme? Why are you doing this? Wait a minute. Time: What's the schedule? How long will it take to implement the marketing plan? Two H's mean: How to operate each series of activities? How to solve the new problems encountered in the operation process in time? How much does this plan cost? How much manpower? It's like fighting a war. Be careful. Know yourself and know yourself, and fight every battle! If you can understand the above, you can write a primary online marketing plan book under any circumstances.

Related misunderstanding

There are four misunderstandings in network marketing of small and medium-sized enterprises. With the comprehensive penetration of network into business operation and personal life, network marketing is gradually recognized and adopted by more and more enterprises. However, because network marketing is a very new marketing method, there will inevitably be many misunderstandings in the implementation process, resulting in the effect of input and output always failing to meet expectations, which will hit enterprises full of confidence and hope and more or less affect the development of network marketing, the most promising marketing method in 2 1 century.

The first misunderstanding-"Building a website to help enterprises make money". There is nothing wrong with this sentence itself. The mistake is that most people understand this sentence as "having a website will definitely make money." In fact, the establishment of websites by enterprises only represents the first step for enterprises to conduct online marketing. With the website, there is a window to display products and services through the Internet.

The second misunderstanding-"Internet advertising is Internet marketing". Putting advertisements on websites is only a way of network promotion in the network marketing system, and it is only the tip of the iceberg of the network marketing system. Successful network marketing is not only one or two times of network promotion, but a new sales system integrating brand planning, advertising design, network technology, sales management and marketing. There should be a complete and thorough plan, plus accurate and effective implementation, in order to achieve the expected results.

The third misunderstanding-"SMEs do not have the strength to do online marketing". On the contrary, small and medium-sized enterprises are fully capable of doing online marketing, and what they lack is only awareness. Compared with traditional propaganda methods, online marketing is the cheapest and suitable for small and medium-sized enterprises. Liu Yuhan: In the vast network ocean, how to build your brand and let more people know about your products and services is the core problem that network marketing really needs to solve.

The fourth misunderstanding-"Internet marketing is online sales". Network marketing is the result of the development of network marketing to a certain stage. Network marketing is a basic activity aimed at network sales, but network marketing itself is not equal to network sales. For the difference between the two, you can refer to the difference between online marketing and e-commerce.

Network promotion method

Search engine bidding promotion

For example: Baidu bidding promotion, Google bidding promotion, Yahoo bidding promotion. This promotion method is pay-per-click, which is fast, but expensive and easy to be clicked by peers.

Weibo marketing

Since the birth of Weibo last year, Weibo marketing has replaced the once popular blog promotion and replaced its position, becoming one of the most common promotion methods in online marketing.

Blog promotion

This is a new way of network promotion in the web2.0 era. The popularity of blog promotion lies in the interaction between bloggers and visitors, who intentionally or unintentionally promote the articles published by bloggers. In order to attract visitors, this requires that the articles published by bloggers should be attractive and have communication power. From this point, blog promotion is another form of word-of-mouth marketing. Another great advantage of blog promotion is that blogs are more friendly to search engines, and the same articles rank higher in search engines than ordinary websites.

Bbs promotion

Forum promotion, the traditional network promotion method, is time-consuming and laborious, but the effect is not so good.

Mail promotion

The traditional way of network promotion. Due to Netease mailbox and other major mail providers have strengthened the anti-spam function, so the effect is not great now.

Search engine optimization promotion

That's what we call SEO. Through website optimization, the ranking of website search engines will rise. SEO optimization often takes a long time, ranging from 3 months to half a year, which depends on seoer's optimization ability and the competition of website keywords. The price of SEO is much higher than that of search engine bidding, but the ranking effect is more lasting.

Invite professional network promotion agencies

Search engine bidding ranking and search engine optimization (SEO) are the main methods of network promotion that generally call themselves network promotion agencies. This single online marketing method can not only achieve the lasting effect of online marketing, but also bring the downward trend of revenue.

Understand customer expectations.

No matter the size of your company, you should treat electronic customers in a professional and polite manner.

First of all, tell customers that you are a legitimate company and you will always be responsible for the products. If possible, explain your service and product warranty on the home page. Telling your customers that you care about their satisfaction is a sign that you value them.

They want to know if you are trustworthy. Show your reliability by communicating with customers. Respond to all customers' e-mail inquiries quickly.

They want to know that you are human. When a customer sends an email asking a question, the wording you use in your reply should be as human as possible.

Make it easy for customers to contact you.

When doing business online, customers will feel that you are welcome to visit your website 24 hours a day.

Quickly process orders. E-customers want orders to be processed quickly.

For customers who shop online, the most annoying thing is that they are inundated with questions, or their answers are delayed.

Building customer loyalty through e-mail. Thank you for your concern. E-mail information about sales, special discounts or new products. E-mail repeat customers to let them know how your company is doing recently. However, customers who do not want to receive these emails should be provided with exit methods in emails.

When communicating with customers by email, make sure that what you write is exactly what you want to express. Be careful before clicking the "Send" button. Use excellent communication skills. This should start with the title of the email and make sure that the title reflects the content of the email.

Make the information look interesting. The information should be as short as possible. Use short sentences and active sentences to express: paragraphs should be short, double-spaced, and there should be room for the main body of information. Whenever possible, use text in the form of a list of items or a title. Proofread all the information carefully. The conclusion is very interesting. Say something specific. This is a good place to join the company's personality. You can add that you attach importance to business. Write down your name and position.

Show professionalism. Don't stereotype people, don't condescend to people, and don't guess casually. Respecting others can also show your courtesy and tolerance. Try to reflect professional standards in your reply and give a complete explanation of words or terms that e-customers may not understand.

example

What goods are sold online? How to achieve business success online? How to make the website sell immediately? This course explains the characteristics, know-how and principles of online sales. Through study, students understand the importance of establishing base areas on the Internet. Many simple suggestions in this course are very important for online sales, and "instant sales website" is the focus of this course.

1, knowing your goal is to sell goods.

Your goal is not to build a portal that looks big, and you don't want to build dozens of columns and add thousands of contents to it. This is a stupid idea. The more content your website provides, the easier it is to hide the light of your goods. You let your customers "hide and seek" with you like a maze. The more content on the website, the more customers will be lost. Because people are used to reading content by leaps and bounds on the Internet, when they notice something on your website, they are likely to leave your website and look for more relevant content to read online. And note that your website can't establish any links to other websites. People usually call it a friendship link. Adding one more link means that you have built a bridge for hard-won customers. People's habit of accessing online is to follow links. You may have visited hundreds of websites in one night, and you haven't left any impression. The friendship link you have established has played this role, giving away your customers. Don't be fooled by those fancy websites on the Internet. As soon as I knew I was going to build a website, I immediately thought of building a very large website. You must make it clear that your purpose is to sell goods, as simple as that, and build a simple website in the simplest way. If you have other fresh ideas about the website, you can learn other related courses offered by the Dating Millionaire Program. But now we don't talk about it.

Your website is not used to show goods, but to induce purchases.

The traditional view is that building a website is to list all the products on the website so that visitors can choose from them conveniently. Moreover, this stupid idea has also influenced many people who develop online shop technology, mistakenly thinking that opening a shop online is to display goods. Have you noticed those supermarkets and street shops with very good business? What they use to attract business is not the goods on the shelves, but the advertisements of the latest and hottest goods. What really triggers your purchase is these solicitation advertisements, which are the most concerned information when you shop in the mall. The layout of the shopping mall is very knowledgeable. There are many tips on what to put, where to put it to attract customers and what kind of products to put at the door. It's time for you to consider how to use the website to attract customers.

3. Try not to use columns and navigation.

Your website is like a shopping guide. You can't let it stay on your website for hours. He often stays for a short time. If you can't arouse his interest in a few seconds, your sales guidance will fail. On the contrary, customers are impatient when visiting online. Unless they are interested in your products, they won't know more about your products. We want to remind you that the less content on the website, the better. Too much content will make him lose interest in reading. The less you say, the better. Too much nonsense, not many people have the patience to read it. Everyone tried to make everything clear on the website, and the result was more and more content, but it was full of words that had nothing to do with sales. It is very easy for you to let your guest visit your website, so that he can read it in the fastest time and decide whether to buy it quickly. Reminder: You have no chance to apologize to your customers. He read a few pages and left, never to come back. Therefore, you must urge your customers to make the most direct response when reading your website.

4. Do you want to follow the advice of website technical developers?

Interlaced like a mountain, the vast majority of website technicians are technical and very young. They haven't studied sales psychology, nor have they mastered how to sell, let alone how to arouse customers' interest in the first place. Therefore, their establishment can only be heard, not as a basis. You must listen to the professional advice of online sales experts, who will spend more time studying customer psychology and sales behavior based on the Internet.

5. Three times your working hours.

What interests us most about the Internet is that it can attract business for you 24 hours a day, 7 days a week. Generally speaking, your employees work 8 hours a day and 5 days a week, while the Internet helps you attract customers 24 hours a day and never takes a break 7 days a week. This is equivalent to at least tripling your business hours. You should make full use of this advantage.

6. Really communicate with customers.

Successful sales websites will use real names and real company names. Thaksin never uses a pseudonym. A bad situation is that a large number of websites are anonymous, and many people only leave vague contact information such as "the contact email address of the webmaster" on the Internet, which makes people puzzled. And some people will use a screen name like "king 1 154" to act like agents and need to check the secret code. This is not to do business well. You need to pay attention to your contact information. The website can only provide very limited contact opportunities. You should pay attention to these contact information and give your customers enough trust.

7. Use as many photos as possible.

If there is an opportunity, you should post photos of your work scene, your factory furnishings and how you deliver goods to customers meticulously. Photos are silent language, and they are the most convincing on the Internet. You have to make customers feel that you are so real. Online sales, the most difficult thing is to gain the trust of customers, so you must take some strategies to make customers trust you quickly and intuitively, which is very important, and it directly determines whether the number of your customers can increase.

8. It's best to enter your contact information on every webpage.

Don't let customers turn over a few pages, or find contact us in the lower left corner of the website and then find your contact information. Unless you want to stop doing business. You'd better contact you in any possible way on every page, such as mobile phone, landline, QQ, email and so on. It's best to display your phone number in a prominent position at the top of every page of the website so that customers can see it at a glance.

9. Pay attention to writing frequently asked questions

"Frequently asked questions" are often used to dispel customers' purchase doubts and solve customers' troubles. If you don't ask frequent questions, your sales will plummet. You must give a unified explanation to all kinds of questions that customers may ask, such as how to order, preferential policies, transportation costs, return policies and so on. Don't let customers ask you repeated questions over and over again, write them all on the website, and update them to the website as soon as possible if there are new questions. Another thing you need to pay attention to is that all the wording on the website should be unified.

Lesson 4: Instant Selling Website

Now let's consider the problem of online sales. Please observe the website: in this website, we can find that it flexibly uses multiple pictures to tell you what products your child needs. It is like a leaflet you see on the street, which can quickly arouse your interest in buying. Think back to the large number of websites you saw on the Internet. They are complicated and have a lot of content. Their fatal flaw is that they can't attract your attention as quickly as this website, and simply tell you what to buy and how to buy it. In fact, this is a customer psychology. Most customers like simplicity and agility. What can you sell me and how much can I buy? The customer wants this simple answer. There is no need to make everything extremely complicated and make people as confused as guessing. This kind of website is an instant sales website, which allows you to make a decision whether to buy or not in the shortest time. That's all, it doesn't need too much fancy content or too much explanatory information. Such websites usually have only one page, or simply three to five pages. It only takes a few hundred yuan to make such a website. But it is such a simple and quick website that the sales effect is amazing. It won't tell you more complicated information, but only the simplest product, so that you can make a quick choice. It is enough that a shoemaker can provide such simple information. A website selling goods is as simple as that.

Now we have roughly figured out a problem. How to make the website realize instant sales and let customers make purchase decisions quickly is the core of our consideration. You can look more at the promotional color pages of products sold in shopping malls, which simply introduce you to a certain product. You can also refer to Dell's advertisements. Dell has no sales stores, and it starts to sell by advertisements published in magazines, newspapers and websites. He won't tell you any complicated commodity information, and everything is sold to you in the simplest way. Do you understand this principle now? Make the website extremely simple, that is, sell the website immediately. Remind again: One question you always need to think about is how to make customers decide to buy quickly. It is easy for customers to judge for themselves whether to buy or not.

The above is the information found in Baidu

Very comprehensive. You have to understand the rest for yourself.

I hope you have a successful career.