The Key Module of Visual Exhibitors' Visual Display Content

First, brand image planning and management

The role of visual display management in clothing retail industry

Excellent visual display case display

How to formulate the visual display scheme of clothing retail

How visual display management creates purchasing power (brand storefront, department store, chain retail)

Benchmarking management and analysis

Structure and training of visual display marketing team

Guiding scheme, tools and process of visual display management

Case study: Boutique brand, ZARA, new york Desai.

Brand visual image planning

Fashion Appeal of Brand Image and Acquisition of Display Inspiration

Management structure, organization and process of customer-centered retail organization

Responsibilities and productivity of visual display marketing department

Demand and Analysis of Marketing Positioning of International Brand Visual Display

Second, international brand product planning and visual display marketing planning

Brand culture and store space planning

Visual display management process tool

Rules of product planning and visual display

Layout Shop Layout and Regional Settings Application

Application of Footstep Movement Route Planning

Line of sight and focus application of line of sight and visual focus

Application and expression of color

Case analysis of visual display storefront

Product planning and visual presentation rules

Retail Manual and Visual Display Manual

Types, output and application of visual display tools (documents, forms, display guides and display standard manuals)

Brand visual display system, tool application and visual display principle of fashion retail industry

Third, visual display planning and application template

Various commercial space visual display applications

Planning and Implementation of Visual Display in Press Conference

Planning and Implementation of Visual Display in Product Launch Conference

Photography modeling design, exhibition visual display

Visual display and fashion public relations

Marketing planning and application of digital visual display

Commercial Retail Data Types and Applications

Effective data recording and analysis

Monthly, weekly and daily data and its application

Application of data in visual display

Management and application of European brand visual display

Visual Exhibition Week Worksheet Template

How to set the marketing target of visual display and implement it?

Sales and store layout manual

Visualize marketing meetings and create list templates.

Fourthly, visual display process management.

Marketing planning and management of visual display

Visualization of marketing plan and its application

Show guidance and review, time arrangement and daily work arrangement, project design and personnel analysis.

Annual, quarterly and monthly visual merchandising plan

Visual display and promotion implementation

Evaluation and analysis of competitive products

Case analysis of visual display team management

Swot analysis and application of visual display

Implementation and process specification of visual display marketing

Case analysis of Armani, Max & Spencer, Thomas Pink and other brands (PPT, video, pictures)

Overview of Brand visual merchandising System Specification

Five, visual display marketing management and productivity improvement

The leadership of the management department in visual merchandising has been improved.

Formulation of terminal display consultation and training design

Implementation and control of terminal display consultation and training

Evaluation and inspection of terminal display effect

Visual merchandising Management Team Construction and visual merchandising

Productivity improvement of management department

Formulation and Implementation of Management Training in visual merchandising

Visual merchandising job evaluation and performance.

Vi. Brand VM Planning Workshop

Plan and make a VM planning case that meets the standards of European fashion brand companies.

Design the whole case of visual merchandising management for brand planning.

Patrol the shop-make a plan-discuss in groups-come up with a plan-give a speech-reply (project plan)

Construction, management and maintenance of brand visual merchandising system with complete experience and systematization.

Training object

Brand manager, display manager, display supervisor, display designer, VM specialist, marketing manager, sales manager of clothing company, floor manager, department store supervisor.

Exhibitor qualification certification

Aim at the only exhibition in the domestic exhibition design industry approved by the state department and the Ministry of Commerce.

Design professional certification is issued by China Business Federation. The professional qualification certificate of exhibition designer is divided into two categories: exhibition designer's professional qualification certificate (clothing) and exhibition designer's professional qualification certificate (decoration), which plays a normative role in evaluating and managing the qualification and benign development of employees in clothing exhibition design and home furnishing industry.

As early as 2003, the China Business Federation promulgated the Qualification Conditions for Commodity Exhibitors, which clearly stipulated the norms and standards for the occupation of commodity exhibitors.

In 2004, with the approval of the Ministry of Commerce of China and the signing of the China Business Federation, the qualification of commodity exhibitors was officially included in the 2005 domestic trade industry standard plan of the Ministry of Commerce of China, which made the exhibition design industry enter a normal development track. As a result, China Business Federation's "Professional Certification of Exhibition Designers" officially became the only professional certificate of exhibition design issued by the state department.

The promulgation of this standard has defined the development direction of China's commodity display industry, standardized the professional standards of commodity display personnel, helped to establish and improve the professional function system of China's commodity display industry in the next stage, and provided a powerful supplement for more China enterprises and their brands to go abroad, rank among the top brands in the world, and promote the rapid and stable development of China's economy.