Why do DJI's innovative companies have to lay off employees on a large scale?

Founded in 2006, Shenzhen DJI Innovation Technology Co., Ltd. has developed into a leader in technology, imaging and education projects in the era of space intelligence. Since its establishment 14 years ago, DJI's innovative business has expanded from UAV system to diversified product system, becoming a global leading brand in UAV, handheld imaging system, robot education and other fields, redefining the meaning of "Made in China" with first-class technical products, and constantly innovating products and solutions in more frontier fields. We are innovation-oriented, based on talents and partners, thinking about customer needs and solving problems, which has been respected and affirmed by the global market. At present, the company has more than 65,438+04,000 employees and 65,438+07 branches in 9 countries, and its sales and service network covers more than 0/00 countries and regions in the world.

DJI innovation pursues the ultimate in brand building and quality management, and has been selected as a national scientific and technological innovation demonstration enterprise and a national quality benchmark; In 20 18, it was recognized as a well-known trademark in China, and in 20 19, it won the top ten new brands in China Brand Power Festival. DJI innovation attaches great importance to the development of independent intellectual property rights. 2065 438+05-2065 438+09 won a number of national intellectual property awards, including "China Design Gold Award" and "China Trademark Gold Award", which were rated as national intellectual property advantage enterprises. By May 2020, DJI had applied for more than12,900 patents for innovation, including 4,260 PCT international applications, ranking among the top ten in China for four consecutive years. Global trademarks are distributed in 57 countries and regions, with more than 1500 registered trademarks.