Traditional Culture Encyclopedia - Photography major - Illustration work analysis description-How to write a good description of the work of Mango Illustrations
Illustration work analysis description-How to write a good description of the work of Mango Illustrations
How to write an analysis report on literary illustrations, picture books, and comics
First of all, it starts with an introduction to the concept and style of picture books, and transitions to the level of picture books and comics; then it outlines the characteristics of picture books and comics Formation and development, and analyzed the characteristics of picture books and comics in detail from the aspects of color matching and picture composition; finally, through examples, the status and important role of picture books and comics in modern art were demonstrated. The three parts of the article go from shallow to deep, layer by layer, forming an organic whole, which perfectly demonstrates the art form of picture books and comics
Keywords: picture books; comics; style; color; composition
Introduction
As a creative form that spans thousands of years, modern picture books are the continuation and development of traditional reading methods and information dissemination methods. Picture books have always been considered as a popular art. The revival and resurgence of this ancient and modern creative form has once again opened up people's worship of pictures and images. The creative form of picture books has gradually spread into people's daily lives
More and more people are attracted by this art form and devote themselves to it. Picture books and comics are simple and easy to understand, and are more acceptable to children than other works of art.
An overview
1 Picture book
"Picture book" literally means "drawn book". This name originally originated from Japan. The pronunciation in Japanese is "爱恩", and the English name is PictureBook. The definition of the word "picture book"
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was first proposed by Perry Nodelman, a world-famous children's literature theorist and writer. He defined picture books as children's books that combine a large number of coherent pictures with relatively few words (or no words) to convey information or tell stories. The intuitive nature of color allows readers to feel the bright, gray, dark, thick and light colors used in the picture. The symbolic nature of color allows readers to feel the transformation of tones due to changes in the protagonist's mood. Functional color language can appropriately express the intention of the design while enhancing the appeal of art
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. Being good at using color language is the key to successful picture book design. How to write a good description of Mango Illustrations
Write design ideas and expression style. Mango illustration design instructions are mainly for the illustrations you create. Just write down your design ideas, expression style, and the role and purpose your design ideas and style want to play. For more illustration design knowledge, you can visit the Baidu Illustrator Digital Art Center website, which has many tutorials. Analysis of Nongfu Spring Illustrations 1. Clarify illustration content and tasks 2. Audience positioning 3. Expression style positioning 4. Expression technique positioning
Since Nongfu’s cross-border hot sale of “17.5° Orange” last year, the industry has exclaimed: Nongfu Spring also Sell ??fruit with feelings. At the beginning of this year, Nongfu Spring has played a new trick in its traditional strong category of bottled water - three high-end new products, both in terms of packaging design and concept, all of them are full of style and impressive.
Nongfu Spring’s new product packaging received praise from our dealer survey, and the three products each have their own characteristics.
One of the new products: Nongfu Spring glass bottle high-end mineral water
High-end water is a concept that has been hotly speculated in recent years. Usually, the market will define high-end water by whether it is high-priced. Nongfu Spring I completely disagree with the method of differentiation based on price.
At the meeting, Zhong proposed three major characteristics of high-end water: scarce natural water sources, natural and balanced mineral element content, and the ability to reflect profound natural or humanistic cultural connotations.
In Nongfu Spring’s view, the first two points are given by nature, while the third point requires human efforts. In order to make the product full of beauty and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and after 58 drafts, the packaging design was finally selected.
In fact, as early as June 2012, Nongfu Spring had received the design draft that it liked, but due to the bottle making and printing processes at the time, it was difficult to fully realize it. Nongfu Spring was unwilling to lower its requirements, so it looked for a new design company. But after two years of comparison, I finally felt it was a pity to abandon the original plan, so I returned.
There are 8 styles of packaging for this product. The main pattern on the bottle chooses species unique to Changbai Mountain, such as Siberian tiger, Chinese merganser, and red pine. The pattern has words such as "Changbai Mountain" written on the side. There are 58 known species of nationally protected animals, and the Siberian tiger is a national first-level protected animal." Text descriptions such as "The Siberian tiger is a national first-level protected animal" reveal a strong sense of ecological and humanistic care.
New product two: Nongfu Spring natural drinking water (suitable for infants and young children)
In recent years, more and more baby aquatic products have been sold abroad, and they have become a must-have product for scientific baby care. , Nongfu Spring’s press conference also focused on introducing its latest research and development of baby water. Before this, there were no bottled water products specifically designed for infants and young children to drink directly and prepare formula food in China.
Different from general drinking water, baby water has stricter requirements on mineral element content and microbial control. Generally, drinking water with high mineral content or no mineral content is not suitable for infants and young children. In addition, baby water also has commercial sterility requirements, and all previous domestic bottled waters have not included this as an indicator.
The above is all nonsense, so I won’t describe it much. Just look at the picture. It is said that this is the world’s top sterile production packaging!
New product three: Nongfu Spring Student Mineral Water
Twenty years ago, Nongfu Spring launched sports cover packaging, which was warmly welcomed by children. The slogan "Don't make such sounds during class" is impressive.
In order to commemorate this childlike product 20 years ago, Nongfu Spring has launched an upgraded version of the sports cap: student natural mineral water.
In order to provide teenagers with a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve inside the bottle cap, which will only open under pressure. When the lid is open, ordinary turning or inversion will not cause the water to flow out, making it very suitable for children to use.
In addition, Nongfu Spring also invited a famous British illustrator to draw a set of highly imaginative labels, representing the four seasons of spring, summer, autumn and winter in Changbai Mountain. The whole design is full of childlike innocence, like a child The imaginary natural world of Changbai Mountain.
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