How does a photography shop do network marketing?

Nowadays, the competitive pressure of photography studios is increasing, and a large number of individual photographers flock to this industry.

So, in such a competitive situation, how can we expand and develop new customers?

Now the mainstream channel to develop new customers-Internet, network marketing has gradually become the main way for everyone to acquire customers.

The current online marketing of photography studios is often very limited!

Many people think that online marketing is advertising on the Internet to promote their own photography studios.

In the early years, many people got many customers through advertising bombing promotion, but in recent years, this kind of bombing promotion advertisement has been gradually rejected by everyone;

So, what kind of network marketing can get new customers?

First of all, what is the core of online marketing?

The core of network marketing is mainly the following aspects:

1. Choose a suitable promotion platform (channel)

Each platform has a different crowd. If you want to get accurate users, you must find a platform with active and accurate customers (this requires high customer accuracy, so the transaction is also high).

2. Study the exposure rules of the platform (exposure).

Every platform has certain rules. If you know the recommendation rules of the platform, then your promotion information will be more likely to be exposed to customers.

3. Improve the quality of articles (conversion rate)

In the early years, you could get many customers by writing a hard and wide article casually, but in recent years, everyone has become immune to hard and wide articles; (that is, the promotion effect is not good)

Therefore, if you want to get accurate customers, you must work hard in this respect!

The above is the way to get customers for free. If you want to get customers quickly, you can also pay.

The promotion will be effective on the day of payment; However, the promotion cost is very scary, such as the common Baidu bidding (that is, the promotion of designated keywords is more accurate) and information flow promotion (this kind of promotion has a higher presentation rate, but the customer accuracy is not high, and it will be difficult to convert it later).

There are many ways of paid promotion. They have the same feature, and they need to spend money to smash them in order to bring customers.

The customer has it, and the next step is to turn it into a transaction. (If there is no conversion, then no matter how many new customers we develop, it will be zero, so it is also very important to convert the transaction. )

Before that, we should make clear the two links that the photography studio generates profits:

1. Sales negotiation link

This link mainly depends on sales. As long as the customer is accurate and the sales ability is slightly stronger, the transaction rate is generally higher;

2. Customer movie selection link

The factors that affect the profit level of this link are mainly the later stage (the later quality effect and the later speed).

The customer's film selection is ignored by many photography studios. .......

So how to do a good job of "selecting films"?

First of all, we must solve the fundamental factors-the quality and effect of post-retouching and the speed of post-processing.

Some photography studios will provide original films when asking customers to choose films, but the visual effect of the original films is often not good, which also leads customers to basically not choose more films;

So if you want customers to choose more films, you need to deal with the visual effect of each photo, so as to bring impact to customers!

In addition to the effect, it is time for customers to choose films. Many photography studios arrange for customers to choose films for a long time, which is one of the reasons why customers don't choose more photos.

Therefore, if the photography studio wants to improve the film selection rate in the later stage, it must work hard in this respect in the later stage!

As we all know, some photography studios still use Photoshop to process photos, but Photoshop has been slow in processing speed. If there are a large number of customers, the speed of processing photos will be much slower.

However, some photography studios have made great efforts in this regard in the later period, mainly using the software of the later studio. For example, the software in the later stage of the studio is mainly shell-opening, and its main characteristics are: simple and batch processing;

In order to better develop the photography studio, we should not only develop new customers, but also pay attention to the improvement of profit points!