What is an ideal community? Anaya gave the best answer.

Anaya is a real estate in Beidaihe seaside. Let's use a few data to describe the uniqueness of this property-90% repurchase rate and recommendation rate. 95% of the buyers here are Beijingers, and this property has hardly been advertised and marketed. So how did Anaya achieve this achievement? Let's look down

Approaching Anaya, you will find that the community life here is completely different from the city. Cafes in cities, such as Starbucks, are cool places where a group of lonely people get together tacitly. People sitting in Starbucks drinking coffee are like a tree, keeping a reserved distance from each other and being the most familiar strangers. In Anaya, cafes are places for neighbors to communicate, where they can see life and stories, and people will build subtle trust. Many owners will go to the corner cafe when they come back. The proprietress likes this atmosphere. She likes her neighbors to hold art exhibitions and photo exhibitions in their own shops. When I'm not talking about literature and art, I'm also very happy to talk about gossip. Strange to say, people who come here will open their hearts and tell their stories. There are no major events in the cafe, but countless small things are bustling and colliding with each other, resulting in subtle trust. There are many people in the shop on weekends, and sometimes they are too busy. Some neighbors will come directly to help the proprietress wash dishes, make coffee and serve food. Neighbors will also tell her the password of the house in case of emergency. Some parents want to go out to play, so they leave their children in the cafe. The boss's wife is busy and the children are drawing together. Here, every place is a landscape, because it is full of human touch.

After careful questioning, why can Anaya form such a harmonious community atmosphere? The real conduction chain should be like this. A good community is only the final result, and the talents behind Anaya are the core of all this.

Suppose a question first. If you are the person in charge of the developer and the owner calls at 12 pm to complain that the street lamp is too bright and affects personal sleep, what will you do? A high probability is to ignore or suggest that the owner thicken the curtains. Anaya's method is to let employees take down the street lamp bulbs near the owner that night, and change the street lamp into independent control mode in the subsequent real estate construction planning, which fully takes care of the owner's feelings. This owner later became the financial owner of Anaya, helping Anaya introduce more than a dozen new customers.

It is difficult for us to calculate how much practical benefits the service-oriented marketing model can get. Maybe we can get some inspiration from Anaya's story.

Why do we need to build community life? I think only when people learn how to get along in public life can a society be more equal and harmonious, and there will be more Anaya in the future, because in the final analysis, people are social animals, and on the basis of material satisfaction, the spirit will certainly keep up with the pace of material.