Traditional Culture Encyclopedia - Photography major - Fu Lunda's Brand History

Fu Lunda's Brand History

1900 or so, the camera industry in Germany is rapidly modernizing. Frinda also introduced some new products, such as hand-held cameras with korinea and Heliar lenses, fast-action cameras, box-type single-lens reflex cameras and stereo cameras, and exported them to Europe, the United States and other countries in the world. During this period, famous cameras such as Rubin and Brooke Hailu were born.

However, from the outbreak of World War I in 19 14 to the end of 19 18, the country suffered a wave of war compensation. In this chaotic period, Germany's camera industry is in trouble. In order to survive the new era, a reconstruction movement was launched, and many manufacturers strengthened their joint ventures with other manufacturers, thus forming a grand alliance against Chase Ike, the world's largest camera manufacturer. However, Fu Lunda has not chosen the road of cooperation and joint venture with other companies. In order to get rid of the financial crisis, 1925 with the financial help of the chemical giant British Link, Fu Lunda has taken a brand-new step by strengthening its operating mechanism. Needless to say, telescopes and microscopes were used at that time. In order to survive the hard times after the war, Fu Lunda also made various precision parts or metal products. However, during this period, Fu Lunda began to become a comprehensive camera manufacturer, focusing on the development and production of photographic lenses (but later produced binoculars). It can be said that since then, Fu Lunda has ushered in the golden age of its camera manufacturers. However, these efforts did not work. In the second year of the merger, Zeiss Eko announced his retirement from the camera industry. Therefore, all trademarks and production equipment in Fu Lunda were transferred to Frank &; Haidekker (Roland) Company. From 1974, a new Fu Lunda brand camera was introduced. The products produced in this period include VSL series single lens reflex cameras and VF 10 1 VF 135 cameras. 198 1 year, Roland also went bankrupt. Fu Lunda is once again on the road to revival. At this time, the management of Fu Lunda was handed over to the German circulation entrepreneur Bruce Ford. After that, Bruce Ford sold a variety of products with Fu Lunda trademarks, and today. After the storm, the birth of Bersars camera injected new vitality into Fu Lunda.