What is lofter?

Lofter is a light blog product launched by Netease in March 20 12, focusing on providing users with simple, easy-to-use, high-quality and original blog tools, original communities and high-quality mobile blog applications.

LOFT is a mobile blog application produced by Netease Company, which originated in SOHO District of new york, representing a tall and open space with the characteristics of fluidity, openness, transparency and artistry. In the LOFT space, young people can create their own dream homes and dream lives at will, without being bound and restricted by the existing framework.

?

LOFTER is redefined as a group of people who are eager to create and show themselves in their own space. They have amazing enthusiasm for daily life and are good at creating and discovering beauty from life and presenting and sharing it in the form of pictures. They are LOFTER, the discoverers and practitioners of LOFTER's life aesthetics.

Netease LOFTER, a mobile blog application, produces more than 5 million lifestyle works every day, which brings together high-quality lifers and life experts in various fields, photographers, illustrators, craftsmen, beauty sharing, wearing enthusiasts, pocket book writers, fitness enthusiasts and food lovers. In the free space of LOFTER, everyone can find the same hobby in LOFTER with great interest.

? product function

1, picture editing-filter: 10 exclusive picture filter to improve the picture texture-personalized stickers: LOFTER specially appointed a large number of excellent illustrators, 100 more than one exclusive sticker went online to express attitude-label: personalized emoticon label 2, picture sharing-interest channel: provided by LOFTER 14 interest channel. There are goddess, stars, clothing, stationery, travel, beauty, male gods, photography, secondary education, film and television, sports, cute pets, food, painting, music, etc. 14 interest channels. Users can choose the channels they are interested in to share. 3. Discover the same interest-personalized recommendation: Netease LOFTER optimizes the user recommendation mechanism and content screening mechanism, and personalized recommendation is deeper. Let users see what they want to see-tag interaction: use tags to aggregate small partners with similar interests, and use tags to aggregate all user content from popular to unpopular. Through tag search and display, users can exchange needed goods and communicate with each other. 4. Personalized homepage customization is based on the pursuit of individuality by social users with pictures. Users' personal homepages support personalized settings, users can customize their covers, and PCs support users to customize their personal homepages. There are multiple templates to choose from.