Poverty alleviation photo competition

The first time I heard Ding Zhen's name was from friends around me.

"Don't you know Ding Zhen?"

Such a sentence aroused my curiosity. Who is Ding Zhen?

Enter the word "Ding Zhen" directly in the relevant search website, followed by "Why is Ding Zhen so handsome?" "Does Ding really have a girlfriend?" "Is Ding really a Tibetan?" ..... such guided search sentences are too numerous to mention.

Maybe it is another popular traffic star. It's a little boring to think of it here. "Traffic star" has always been used to describe a star's high popularity, but now it seems to have some derogatory flavor.

"Quick, I'll send you a video of Ding Zhen's explosion!"

Before the search started, my friends pushed Ding Zhen's video to me, as if eager to popularize their familiar idols for me, a "person who can't keep up with fashion trends".

Click on the video, and a teenager full of ethnic flavor comes into view. Black face but deep red pigment exists evenly on the whole face. Under careful observation, you can clearly see the lines of the red face cracked by frost. The tender face reveals the unique wildness of Kangba people, the short hair swaying gently with the wind and the innocence hidden under the chic smile. Coupled with carefully matched card music, everything is just right.

This is the first time I have seen such a video.

/kloc-Ding Zhen, 0/8 years old, doesn't have the exquisite makeup of a popular "traffic star", nor does she have high-end gorgeous costumes, nor does she have a handsome and compelling appearance. Why can you stand out in the same type of video?

Browse other videos of the same type, mainly focusing on cross-dressing and makeup. The videos all focus on the ugly, ugly and contrasting shooting angles, and there are many videos with tens of millions of broadcasts, but there is still a big gap compared with Ding Zhen's popularity.

Judging from the content of the video, one person, one scene, mixed with music, the content seems to be so much. I can't help thinking, what made Ding Zhen become popular overnight on the Internet? 10 seconds of video, from appearance to smile in just a few seconds, there is no complicated change. It's like a teenager meeting his beloved woman for the first time, happy beyond words, but hiding a little shyness.

I think it may be this real feeling. As a minority, Ding Zhen is really different from most people in appearance and temperament. 18-year-old boy, handsome in the sunshine, but without the smell of cream, rouge and gouache.

Accustomed to the "exquisite pigs" in the city, Ding Zhen's "countryman" seems to make everyone shine. However, the unreality sought after by the whole people makes many people wonder whether there is a pusher behind this.

A photographer somewhere said that he accidentally took this when he went to photograph Uncle Ding Zhen of Kangba nationality. In fact, whether intentionally or unintentionally, Ding Zhen's video has indeed reached the top level.

In fact, if it is accidental that Ding Zhen's video can explode in the early stage, then without a series of operations in the later stage, Ding Zhen is just a flash in the pan in the "traffic age". It can be seen that the local cultural tourism bureau first signed a labor contract with Ding Zhen. It is extremely wise to sign such a contract, which not only ensures that Ding Zhen can formally work and train in state institutions, but also avoids the possibility of being "mobile" by online celebrity companies. Subsequently, authoritative media all over the country invited Ding Zhen to be a guest. The most representative is Sichuan Radio and Television, which has tens of millions of fans on a short video platform.

When such an authoritative media invited Ding Zhen, did they only see the "star stream" brought by Ding Zhen? Actually, Ding is from Sichuan. The terrain in Sichuan is complex, mostly mountainous, and the poor population accounts for a relatively large proportion. Although the province has basically completed the task of getting rid of poverty, it is still far from a well-off society. In the post-poverty era, how to use the new media Internet to help my hometown get rid of poverty is a better direction. In this blue ocean market, Ding Zhen's appearance can quickly make him famous in the local area. The local government can promote the rapid development of the local economy in a relatively short period of time through tourism, culture and special products. After Ding Zhen's business card effect disappears, the government can make use of the income, lay out infrastructure construction and create core characteristic areas, making the effect of new media gradually stable, ecological and full of sustainability.

Ding Zhen, there is no doubt that the post-poverty era is a successful representative case of Xinxiang village revitalization era. His appearance also means that new media can also play a great role in the field of getting rid of poverty and becoming rich, which is a powerful energy generated.