Model survival survey: the income is less than that of white-collar workers who call themselves migrant workers in fashion circles

Model survival survey: the income is less than that of white-collar workers who call themselves migrant workers in fashion circles

Investigation on the Survival of China Models Behind the Charm

During the Beijing Auto Show, car models became the focus of discussion. An online survey shows that more than half of the male audience will pay close attention to the models when they go to the auto show. Not only auto shows, models have almost become the standard of large-scale commercial exhibitions, but who knows the hardships and sorrows behind their glamour? How big is the fashion model circle in China? How high are the appearance fees of various models? What embarrassing or even sad things may models encounter in the workplace? Unveiling the mystery of the modeling circle, let's take a look at the real living conditions of China models and the hardships behind their glamour.

Investigation and income

Earn less than white-collar workers

Model: An Li, 26 years old, runs a clothing store and has worked for 65,438+00 years. She told reporters that when it is good, she can earn 10,000 yuan a month earlier. As long as the PE exhibition costs 500 yuan a day, the Beijing Auto Show costs 1 100 yuan a day.

"Such a beautiful model, how can a day's appearance fee be 8 thousand!" On the day of the rehearsal of the Beijing Auto Show, the reporter asked 15 security guards to guess the model's income. This is the most frequently heard sentence. Indeed, in the eyes of outsiders, models must be masters who make a lot of money by participating in auto shows, catwalks or brand launches. Is that really the case?

The reporter saw from the project book of China International Fashion Week Organizing Committee (20 1 1-20 12) that the annual guidance price of professional fashion models is as follows: the best model (that is, the chief model of the year) is negotiated, and the super A level is 8,000-10,000 yuan, and the A level is 5,000 yuan. Zhangyan, Deputy Secretary-General of China International Fashion Week Organizing Committee and Director-General of Professional Fashion Model Committee of China Fashion Designers Association, explained that this price is the model use guide price given by China International Fashion Week Organizing Committee to publishing enterprises, including the agency fee paid to brokerage companies.

So how much can a model get? According to the reporter's investigation, most brokerage companies will charge 20% to 30% commission for models and pay personal income tax uniformly. Most companies that use models will bargain. Kaban and Ji are two local brand designers. They are recognized as good to models and never lower their prices. But even if the guide price is strictly enforced, the average B model will only spend 1000 yuan on a show in Fashion Week. Zhangyan said that the organizing committee is fine-tuning and raising the guide price almost every year, so that models can get higher remuneration. At the same time, I always hope that through the platform of Fashion Week, we can guide brokerage companies to compete fairly, avoid vicious price suppression, maintain market order and protect the rights and interests of models.

Like other industries, only the best can make big money. Only the hottest supermodel can make a lot of money. They are among the top in the model league. Winning the title of Best Model in China Fashion Awards over the years is the lowest threshold to enter this supermodel circle. Their annual income is between 5 million and 6.5438+million. According to Fang Hua, founder of Shanghai Flint Culture Agency, supermodel's income mainly consists of four parts: attending fashion shows, attending activities as guests, magazine promotion and brand advertising endorsement. As the main business of models, catwalk only accounts for 30% of the income. There is basically only one supermodel in each brokerage company. It is understood that Du Fu and Liu Wen are the most expensive female models in China at present, with a cost of about 200,000 per game, while Zhao Lei is the most expensive male model.

Zhang Jian, head of the concept of Stellar Beauty, told the reporter another number. 10 years ago, China's chief model, Marek Li Yan, was able to collect more than 3,000 yuan for a walk, while a B-class model easily got 2,000 yuan. "At that time, 3000 was different from 3000 now. Just think about the gap. Now the income of models is gradually decreasing, not to mention that they don't work every day for 365 days a year, and their basic salary is nothing. If they don't work for a month, they will have zero income. Therefore, the income of most ordinary models is really not comparable to that of urban white-collar workers, and non-foreign companies can also earn six or seven thousand yuan a month. In foreign countries, modeling is just a job, most of them are not full-time and professional, others have other sources of income to support themselves, and many old people and children come out as amateur models. "

There are also such models in China. The reporter met a model, Xueer, who is an art teacher in a university in Beijing. In my spare time, I often come out as a model for websites and movie clubs, and sometimes I go to auto shows as a model, earning about 500 yuan every day. "I didn't point to making money as a model, mainly because I like that feeling!"

Like the model grading standards mentioned above, the guidance price given by the professional fashion model committee to enterprises is only implemented on the specific stage of China International Fashion Week sponsored by China Fashion Designers Association, and there are no restrictions on other commercial performances. But in reality, the real generalized market has its own vehicle classification and charging standards.

So what are the appearance fees of various models in other Shang Yan? Take the auto show as an example. At present, domestic automobile models are roughly divided into four grades: the daily salary of A-class models 1 10,000 to 6,000 yuan, B-class models from 6,000 to 3,000 yuan, C-class models from 3,000 to 2,000 yuan, and D-class models below 2,000 yuan. However, the personal requirements between Grade A and Grade D are not very clear, mainly depending on the needs of exhibitors.

Different exhibitions have different requirements for models, and the prices are also varied. The reporter learned from an interview at the PE Photography Equipment Exhibition held a few days ago that the remuneration paid by exhibitors to models is usually around 500 yuan -800 yuan. These models are usually non-professional models who have not signed a formal contract with the brokerage company, and they are only agents. Most of them don't have the ability and opportunity to walk on the fashion runway. Most of them are mainly flat-screen shooting and static display, and often participate in photography activities and annual meetings of enterprises. The reporter met the model Anli at the scene. I opened a clothing store at the age of 26, so far 10 years. She told reporters that when it is good, she can earn 10,000 yuan a month earlier. As long as the PE exhibition lasts for one day in 500 yuan and the Beijing Auto Show lasts for one day 1 100 yuan.

And those social models who have neither signed a contract nor an agent, or even an agent, are commonly known as wild models. Usually take part in small-scale activities or serve as etiquette, and earn 200 yuan every day.

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