How is elements of color applied in our life?

Growing up in a world full of colors, colors always stimulate our visual devices.

Official, and color is often the first impression that works give people.

Color and life

First of all, before we know color, we must first establish a concept, that is, to know color recognition.

If you know color, you should feel life with your heart and pay attention to the color in your life, otherwise you will easily become color blind. Like other senses of the human body, color is like our sense of taste. The same material tastes different because of different seasonings. Success is delicious, failure is often difficult to swallow, and color has great influence on physiology and psychology. Therefore, chromatics is the basic subject of design.

color picture

When we see color, we will not only feel its physical influence, but also feel it immediately.

Feeling, which is difficult for us to describe in words, is called impression, which is also color image.

Red color image

Because red is easy to attract attention, it is also widely used by various media. In addition to good visual effects, it is also used to convey the corporate image and spirit of vitality, enthusiasm, warmth and progress. In addition, red is often used as the color of warning, danger, prohibition, fire prevention and other signs. When people see red signs in some occasions or articles, they often can understand the meaning of warning danger without reading the content carefully.

Red peach, red brick, red rose and red.

Orange color image

The visibility of orange is very high. Among the industrial safety colors, orange is a warning color, such as motorcycles, mountaineering clothes, backpacks, life jackets and so on. Because orange is very bright and dazzling, it sometimes makes people have a negative and vulgar image, which is especially easy to happen in the use of clothing. Therefore, when using orange, we should pay attention to the choice of matching colors and expressions in order to give full play to the bright, lively and tasteful characteristics of orange.

Fresh orange, orange, orange, vermilion, fragrant cheese

Huang's color image

Yellow has high visibility. Among the industrial safety colors, orange is a warning color, which is often used to warn of danger or remind attention. For example, yellow lights on traffic signals, large machinery for engineering, raincoats and rain boots for students, etc. They're all used.

Rhubarb lemon yellow Liu Ding yellow beige.

Green color image

In commercial design, the image of freshness, ideal, hope and growth conveyed by green meets the needs of service industry and medical care industry. In order to avoid eye fatigue when operating in factories, many working machines also use green, and in general medical institutions, space color planning often uses green, that is, marking medical supplies.

Great green olive green dark green

Blue image

Blue has a rational and accurate image because of its calm characteristics. In commercial design, most commodities or corporate images that emphasize technology and efficiency choose blue as the standard color and corporate color, such as computers, cars, photocopiers and photographic equipment. In addition, blue also represents melancholy, which is influenced by western culture. This image is also used in literary works or commercial designs with emotional appeals.

Big blue sky blue water blue deep blue.

Purple image

Because of its strong feminine characteristics, purple is also quite popular in commercial design colors.

Limited, in addition to products or corporate images related to women, other types of design are not often used as the main color.

Big purple noble purple wine purple purple

Brown image

In commercial design, brown is usually used to express the texture of original materials, such as hemp, wood, bamboo chips, cork and so on. Or convey the color and taste of some imported raw materials, such as coffee, tea and wheat. Or emphasize the image of a company or commodity in a classical and elegant style.

Brown cocoa malt log color

White image

In commercial design, white has an advanced and technological image and usually needs to be used with other colors. Pure white will bring a cold and harsh feeling to others, so when using white, some other colors will be mixed, such as ivory white, beige white, milky white, apple white and so on. In daily necessities and clothing, white is the main color that is always popular and can be matched with any color.

Black image

In commercial design, black has a noble, steady and scientific image. The colors of many scientific and technological products, such as televisions, sports cars, cameras, stereos and instruments, are mostly black. In other aspects, the solemn image of black is also commonly used in the space design of some special occasions, and the design of daily necessities and costumes also uses black to create noble images. It is also a popular main color, which is suitable for matching with many colors.

Gray image

In commercial design, gray has a soft and elegant image, which belongs to the golden mean character and is acceptable to both men and women. Therefore, gray is also the main color that will always be popular. In many high-tech products, especially those related to metal materials, almost all use gray to convey the image of advanced technology. When using gray, most of them use different levels to change the combination or match other colors, so that it will not be too bland, but it will have a dull and rigid feeling.

Great squirrel gray blue gray dark gray.

Color element

No matter any color, there are three basic important attributes: color name, lightness and chroma, commonly known as color or color elements.

Color name (hue)

Color name (hue, abbreviated as h; Or translated as hue) and color-distinguishing names, that is, color names, just like people's names, are used to distinguish different people.

Brightness (value)

Value (V for short) feels brighter when the light is strong, and the intensity of color brightness when the light is dark is called lightness. A high lightness means a bright color, and a relatively low lightness means a dark color.

Chroma (chroma)

Chromaticity (C for short) refers to the purity of color, usually at a certain level.

The ratio of the same color to the pure color, to distinguish the degree of chromaticity, a high proportion of pure color means high chromaticity,

A low proportion of solid colors means low chroma, and we usually feel high chroma when the colors are bright.

But sometimes it is difficult to make a correct judgment because it is easily influenced by light. For example, it is most easily misunderstood that black, white and gray are colorless, and they only have lightness.

Colored ring

Because the color circle is not easy to explain, please read other books or consult a professional artist or teacher.

Basic concepts of color matching

The basic concept of color matching, which we often foresee when making pictures, can we use this?

Understand some concepts, naturally have an advantage in color matching. Color name comparison Put the same orange on red or yellow, and we will find that,

The orange on the red will have a yellowish feeling, because orange is composed of red and yellow tones. When it is juxtaposed with red, the same components are blended and different parts are enhanced, so it looks yellower than when it is alone, compared with other colors.

There will also be this phenomenon, which we call color name contrast.

In addition to the color sense deviation, the two colors in contrast sometimes appear the phenomenon of color mutual penetration, which affects the visual effect of the separation boundary. When the two colors in contrast have the same chromaticity and lightness, the more obvious the contrast effect is, and the closer the two colors are to complementary colors, the stronger the contrast effect is.

Brightness contrast

Put the same color on black and white, and compare the color sense, you will find that the color on black feels brighter, while the color on white feels darker, and the contrast effect between light and dark is very strong and obvious, which will have a great impact on the color matching result and make people feel uneasy.

Chromaticity contrast

When one color is juxtaposed with another color with higher chromaticity, it will feel that its chromaticity becomes lower, while when it is juxtaposed with another color with lower chromaticity, it will feel that its chromaticity becomes higher. This phenomenon is called chroma contrast.

contrast color

When two complementary colors are together, there will be obvious effects, which will make the color feel stronger. This is called complementary color contrast.

contrast color

Two complementary colors together, there will be obvious effect, so that the colors complement each other.

The color sense is stronger, which we call complementary color contrast.

Regional contrast

Two different colors put together, in order to get the effect of contrast and balance, it is necessary to adjust with different area sizes. Light color occupies a large area, while strong color occupies a small area. The strength of color is judged by its lightness and chromaticity. This phenomenon is called area contrast.

Basic types of color matching

When considering how to match colors, you must first determine what color matching effect you want.

1. Determines the theme color.

2. Choose a matching color.

3. Select the background color.

4. brightness level completes color matching.

Matters needing attention

Some chromatics discussed here are very simple. If you need to go deeper, you need to refer to related books or consult professionals to have a real understanding of chromatics. The relevant knowledge I have provided only gives you a preliminary understanding of chromatics.