Summary of bank financial publicity activities

Summary of bank financial publicity activities (6 general remarks)

A wonderful activity has come to a successful conclusion, and you will be sure to open your eyes. You can record these feelings in the activity summary. So how to write activity summary to play its greatest role? The following is a summary of the bank financial publicity activities I collected for you (generally 6 articles). Welcome to read the collection.

Summary of bank financial publicity activities 1 In order to further improve consumers' awareness of self-protection and risk, better safeguard the financial literacy and legitimate rights and interests of financial consumers, especially low-net-worth people, and build a harmonious financial consumption environment, Fuzhou Branch of Postal Savings Bank recently organized institutions at all levels under its jurisdiction to carry out publicity activities of "popularizing financial knowledge and managing money bags" according to the unified arrangements of the People's Bank of China.

Banks broadcast propaganda slogans such as "popularize financial knowledge and hold money bags" 24 hours through LED electronic display screen; Design and print leaflets and handbooks, and post promotional cartoons, RMB knowledge, financial IC cards, and booths or exhibition boards to combat illegal fund-raising. Targeted publicity was conducted at the counter of outlets, and financial salons and lobby micro salons were used to give one-on-one publicity and explanation to customers, actively introducing RMB knowledge, deposit and loan knowledge, credit information knowledge, payment and settlement knowledge, common sense of safe use of bank cards, etc., so as to answer questions and popularize financial knowledge.

In order to enrich the forms of publicity and realize benign interaction, the bank first went deep into the homes of farmers in the fields to publicize the dangers of telecom fraud and illegal fund-raising, and narrowed the distance with customers through formal financial channel knowledge; Second, combined with the focus of this publicity, by selecting rural fairs, streets and communities with high population density and large population mobility, we will set up publicity points to directly publicize to the public, expand the coverage of publicity, enhance the publicity effect and realize face-to-face interaction; Third, strengthen teenagers' correct financial knowledge, and protect their "money bags" by going to schools to publicize the knowledge of preventing telecom fraud, protecting personal financial information and staying away from bad peer-to-peer lending.

Through various forms, levels and channels of publicity and education, the Bank gave full play to the positive role of publicity and education in "educating the public, preventing risks and establishing an image", actively practiced the social responsibility and obligation of popularizing financial knowledge, further improved the self-protection awareness and fraud prevention ability of citizens, especially low-net-worth groups, and played a positive role in creating an honest, safe, healthy and harmonious social and financial environment.

Summary of bank financial publicity activities 2 CITIC Bank Beijing Branch actively responded to the call of the operation department of the People's Bank of China to popularize financial knowledge and keep the "money bag" activities, organized branches within its jurisdiction to carry out financial knowledge popularization activities, popularized financial knowledge for financial consumers in a targeted manner, improved the public's awareness and ability to identify and guard against financial risks, guided the public to rationally choose financial products and services, stayed away from illegal financial activities, and further maintained the harmony and stability of the financial market.

During the activity, CITIC Bank Beijing Branch took its business outlets as its position, gave full play to the publicity function of the public education service area in the lobby, opened up a "money bag" activity area, posted leaflets and handbooks, posted posters, scrolled the slogan "20xx popularize financial knowledge, take good care of the" money bag ",and played TV promotional videos on the led screens of outlets with the theme of preventing illegal fund-raising, payment safety and telecommunication network fraud, in an effort to create a strong publicity atmosphere. At the same time, each sub-branch designates a special person as a financial propagandist to actively publicize and explain while providing products and services to customers, especially patiently and meticulously introducing key audiences such as the elderly, teenagers and migrant workers, so as to help consumers better understand financial knowledge through professional explanations.

China CITIC Bank Beijing Branch launched its branches to carry out special education activities in surrounding communities, enterprises, campuses and business districts. In combination with activities such as "Enterprise Activity Day", "Financial Knowledge Entering the Community" and "Financial Knowledge Entering the Campus", we will popularize financial knowledge to the general public by setting up consultation points, booth publicity, special lectures, financial salons and other publicity modes. The theme of the event covers preventing illegal fund-raising, protecting personal information, payment security, and preventing telecommunication network fraud. The activity achieved good publicity effect, effectively improved the self-protection awareness and ability of financial consumers to identify and resist risks, guided consumers to correctly use financial knowledge, and protected their "money bags" through proper channels.

During June, CITIC Bank Beijing Branch pushed the publicity articles on the theme of consumer rights protection through the official WeChat public platform every week, delivered financial knowledge to more than 750,000 concerned customers in Beijing, and realized comprehensive coverage of financial knowledge education and rapid information dissemination by using new media. Popularizing consumers' financial knowledge is a long-term and systematic work. CITIC Bank Beijing Branch will continue to popularize, promote and strengthen public education and publicity activities, constantly improve the public's financial literacy, effectively protect the legitimate rights and interests of financial consumers, and contribute to building a harmonious and safe financial environment.

Summary of Bank's Financial Publicity Activities 3 XX Sub-branch has worked out an activity plan for popularizing financial knowledge in 20XX according to the Notice of the People's Bank of China on Popularizing Financial Knowledge and Keeping Money Bags Safe in 20XX, and actively carried out activities for popularizing financial knowledge and keeping money bags safe in combination with specific work practice.

First of all, we carefully deployed and set up an activity group, with the president in charge as the team leader and the heads of outlets and departments as the first responsible persons. According to their actual situation, we have adopted electronic screens, SMS, WeChat, leaflets, micro salons in the lobby, micro lecture halls and so on. Carry out peripheral publicity, use network resources to promote customers in the store, and report the results of the activities; At the same time, the sub-branch organized "going out" publicity, and the corporate business department, personal finance department, comprehensive department, business department and beijing east road Sub-branch formed a publicity team to go deep into communities, schools and villages to carry out financial knowledge popularization activities; Finally, actively responding to the call of relevant departments in jiaozhou city, we participated in the activities with the same theme organized by the People's Bank of China and the Financial Supervision Administration, which enriched the content and form of the activities, expanded the audience and served the local people.

In the activity of keeping the financial purse, in addition to strengthening the knowledge popularization of low-net-worth people, standardizing our own marketing propaganda behavior, and guiding consumers to rationally choose financial products and services, we also organize employees to enter the countryside and the village Committee, and cooperate with our characteristic product, Yunongtong, to increase publicity and help revitalize rural finance.

In terms of financial knowledge publicity, according to the arrangement of the municipal branch, we focused on personal information protection, prevention of telecommunication network fraud, financial payment security, resistance to illegal fund-raising and financial management knowledge, and carried out targeted publicity on illegal fund-raising to popularize financial knowledge to the public, especially the elderly, from the perspectives of definition, types, main means, harm and legal consequences of illegal fund-raising.

The launch of this series of publicity activities has effectively improved the financial security awareness of the general public and customers, optimized the financial ecological environment, and enhanced the Bank's good social image.

Summary of Bank Financial Publicity Activities 4 In order to improve the public's financial literacy and risk prevention awareness, and effectively protect the rights and interests of financial consumers, according to the requirements and deployment of the head office, Jiangyin Rural Commercial Bank Suining Sub-branch recently organized and carried out the activities of "Popularizing financial knowledge, guarding money bags" and "Preventing illegal fund-raising publicity month", which achieved remarkable results.

The theme of this publicity campaign involves preventing illegal fund-raising, telecom fraud, identifying false advertisements, banning gambling and preventing gambling. Publicity methods are mainly online and offline. Offline publicity mainly takes business outlets as propaganda positions, and explains the management requirements of the People's Bank of China on personal accounts and the forms of new crimes to the past people and customers waiting for business in the lobby by posting posters, distributing leaflets and publicizing in the lobby. Especially for the elderly and process workers, it has improved the anti-fraud awareness of the broad masses, won unanimous praise from everyone, strengthened contact with customers, and enhanced the friendliness with customers; Online publicity is mainly through mobile banking interface, website, LED screen scrolling publicity slogans and so on. Suining Sub-branch is also trying to use the "Tik Tok" platform for online financial publicity.

In this publicity campaign, Suining Sub-branch attached great importance to "non-contact" publicity. Every employee of Suining Sub-branch forwards publicity links through the WeChat circle of friends, so that customers in the circle of friends can see the publicity content, understand the relevant financial knowledge, and put some financial knowledge in the hands of some specific customers to enhance their financial awareness. Every account manager went door-to-door to publicize among corporate customers, explaining various common financial fraud methods, reminding corporate accountants to guard against financial fraud, and achieving the "three noes" principle of no trust, no disclosure and no transfer, which was highly praised by corporate customers.

This time, Suining Sub-branch also strengthened business training to familiarize every employee with all kinds of tricks and techniques of financial fraud, and at the same time strengthened professional ethics education, requiring that every banking business handled can be kindly reminded to improve citizens' ability to prevent fraud and refuse fraud.

Through this publicity campaign, the general public and consumers have known and understood the seriousness and harmfulness of various financial risks, further improved their awareness of financial prevention and their ability to prevent fraud, strengthened their self-prevention and built a solid ideological defense line.

Summary of bank financial publicity activities 5 In order to further help financial consumers protect their "money bags" by proper means, enhance the financial knowledge and skills of farmers, migrant workers, teenagers, the elderly and the disabled, identify and guard against risks, curb blind investment impulses and stay away from illegal financial activities, Yongqing Rural Commercial Bank organized a series of publicity activities of "popularizing financial knowledge and guarding money bags" according to the requirements of the People's Bank of China and the provincial association.

The bank takes outlets as its position, relies on going out for publicity, and carries out publicity activities such as typing propaganda words, placing exhibition boards, distributing publicity materials and setting up information desks through LED screens, and at the same time carries out publicity and education activities such as entering communities, streets, shopping malls, villages and schools. In view of the main manifestations, common means and identification methods of illegal financial advertisements, illegal fund-raising, telecom fraud and bank card theft in recent years, we will promote low-net-worth people to enhance their financial management ability and risk responsibility awareness, consciously stay away from and resist illegal financial activities, and protect their own "money bags."

The publicity campaign has achieved good results. During the event, a total of 20,000 leaflets were distributed, and the LED screen was scrolled for more than 300 times, with an audience of more than 1.5 million. Through publicity activities, the legal awareness of the masses and their ability to resist illegal financial activities have been enhanced, so that the masses understand that they should "enjoy their own interests" and "take their own risks", avoid blind investment and impulsive transactions, and improve their sense of responsibility and integrity.

Summary of Banking Financial Publicity Activities 6 Under the correct leadership and organizational arrangement of the State Banking Regulatory Branch, and in accordance with the spirit of the Notice on Deepening the Financial Services of Small and Micro Enterprises (No.7 Document of Banking Supervision), the Bank launched the second financial services publicity month for small and micro enterprises in a down-to-earth manner. Through the concerted efforts and hard work of all cadres and employees, Qi Xin successfully completed the publicity month activities and achieved good results. The publicity month activities are summarized as follows:

First, strengthen leadership and solidly carry out publicity month activities.

The Bank carefully studied the spirit of Notice on Deepening Financial Services for Small and Micro Enterprises No.7 issued by Banking Supervision Bureau and the working spirit of the State Council Banking Supervision Branch to launch the second publicity month on financial services for small and micro enterprises, raised awareness, unified thinking and fully realized the significance of deepening financial services for small and micro enterprises in promoting local economic development, strengthening people's employment and building a harmonious society. To this end, strengthen leadership, set up a leading group for the second publicity month of financial services for small and micro enterprises, formulate a publicity month activity plan, and carry out publicity month activities in a down-to-earth manner in order to achieve practical results and promote the healthy and sustainable development of small and micro enterprises.

Two, elaborate organization, conscientiously do a good job in publicity month activities.

According to the work spirit of the State Banking Regulatory Bureau and the publicity month activity plan formulated, the Bank earnestly carried out publicity month activities, focusing on five aspects: first, hanging eye-catching slogans outside the business hall to create a strong atmosphere for publicity month activities and raise awareness of the importance of deepening financial services for small and micro enterprises; Second, promote and deepen the financial services of small and micro enterprises through electronic display screens, encourage qualified small and micro enterprises to actively handle relevant financial services in our bank, solve the difficulty of insufficient funds for the development and production of small and micro enterprises, promote the sound and rapid development of small and micro enterprises, and enhance the development strength of small and micro enterprises in our county. Third, set up publicity boards and materials in the business hall to specifically introduce the specific measures and working methods of the bank to deepen financial services for small and micro enterprises, so that small and micro enterprises can understand the application methods and handling procedures of financial loans, be familiar with policies and business procedures, and handle financial business as soon as possible. The fourth is to set up a consultation point, and designate a special person to answer in detail the relevant consultations put forward by small and micro enterprises in handling financial business, help small and micro enterprises solve financial difficulties, guide small and micro enterprises to do a good job in production and operation, and improve economic benefits. The fifth is to visit small and micro enterprises in depth, communicate face to face with the heads of small and micro enterprises, help solve difficult problems, put forward opinions and suggestions, and promote the development of small and micro enterprises.

Third, work hard and do a good job in publicity month activities.

In this publicity month, our bank * * * distributed XX copies of publicity materials, received XX people's consultation from small and micro enterprises, visited XX small and micro enterprises, and granted XXX million yuan of various credits to XX small and micro enterprises, which effectively promoted the development of small and micro enterprises and achieved good results. Our bank has worked hard, and this publicity month has achieved good results, won the satisfaction of small and micro enterprises and promoted the development of local economy. In the future, the Bank will further deepen the financial services of small and micro enterprises, improve the service level and make greater contributions to the in-depth and sustainable development of small and micro enterprises.

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