Which has a better employment prospect, journalism or advertising? Can you specifically analyze the reasons and employment?

After I graduated from advertising major, I met many schoolmates who asked this question. To a large extent, they only worked in civil servants, radio and television bureaus, newspapers and other local and municipal media. In fact, I really want to say that with such limited employment options, your university still has to study hard books related to exams, applications and civil service exams, which is no different from other professional civil servants. I have a media background at home. Never mind, one of my classmates paid money to work in a TV station! )

In fact, apart from the iron rice bowl, children majoring in advertising have a wide range of employment choices after graduation. One of the reasons why I like this major very much is that you have contacted and learned a lot of knowledge. You are a sophomore, and I believe you have taken many courses. Let me give you a few examples: advertising companies (planning, copywriting, AE, brand promotion professionals, etc. ); The company is not limited to industries (planning department, product department, marketing department and other related work); I am currently engaged in the Internet software industry, and my position is PM product manager. Want to know the job content of PM, you can go to a recruitment website to see the job requirements of major companies (Tencent, Baidu, Sina, etc. ), so I won't go into details here.

To tell the truth, many people like photography and travel. If young people around me catch a lot, the key is whether you want to take interest as a career. Our sophomores and juniors have photography classes, as well as graphic design and video editing classes. If you really like it, study hard and be a rice bowl in the future. There is a younger brother who is very good at filming and loves to specialize in research. He shoots time-lapse photography on CCTV, and now he is a photographer. )

It's a little easier to find a job than a pure journalism major, although what you learn is half as bad as what you learn.

In fact, the employment of journalism is still very extensive, and anything related to communication can be done. Of course, the most important thing is to look at personal ability.

With more practice, there is nothing to worry about if you have real materials.

During my college years, I worked in a media studio and completed a national project. Because of various reasons, it ended in disappointment, so entrepreneurship needs to be cautious. After graduation, I was inexplicably invited to Shenzhen TV Station by a phone call. After several rounds of interviews, I became an investigative reporter. At that time, I thought learning was useful. It was a desperate, life-threatening unannounced visit, with great physical pressure and greater psychological pressure. Nowadays, the bigger media is difficult to compile and the income is unstable. To tell the truth, it is difficult for journalism to do its job well now, so it is necessary to keep up with the pace of the Internet and not be limited to news, interviews and writing. The most useful course for journalism is communication course.

Tell me a few career directions you know. Respondents in these industries have all worked or at least interviewed.

Traditional media, paper media: if you can enter the official newspaper, it is still more comfortable. Although it doesn't make much money, it is not recommended for people who just graduated. Television stations: Phoenix TV, Mango TV and Shenzhen TV are still different from ordinary local TV stations. The former really needs to rely on strength to fight. The more commercialized, the more promising. Don't think about money at first, but the income is still considerable. Ordinary local TV stations, after a year's internship in Hainan Satellite TV, are basically in a state of mixed food and death, but it is still more interesting than paper media. It is promising for first-line TV stations to earn 10K, but it is good for ordinary local TV stations to have 5K, with different benefits. There is still a chance to be hired or ready to go to Taiwan Province. As for gray income, there are always some jobs that are not clear. Generally speaking, you can do news work in the media, such as directing, directing, packaging and photographing, depending on your opportunities and expertise.

Let's talk about director and journalist, two jobs that they love and hate. When I was a director at Hainan TV, I did concerts. I usually get in touch with some second-and third-line stars and worked as an assistant director. I don't have to cut movies or anything. I often work overtime, but I'm not bored. If it weren't for geographical reasons, it would have stayed there.

Sadly, the reporter did not send a resume at that time and received an interview invitation. Guangzhou went to Shenzhen and worked as an investigative reporter for several rounds of interviews. I didn't have a basic salary before I became a full member. I live by ratings. Normal 10K is available, and the benefits are good. But besides the cameraman, you have to do news search, investigation and interview, writing, post-production and program delivery yourself. If you can't do it, there is no money. Moreover, investigating journalists, for the sake of ratings, murder accidents are nothing. The most difficult thing is to investigate the shady business and answer the questions that the shopkeeper just entered the business. He dug a hole for himself and chose such a topic that old reporters don't like to touch. For the ideal of news, the landlord worked hard for nearly a month, contacted the victims, consulted lawyers, made unannounced visits to enterprises in disguise, and even received personal threats, and finally got results. When the enterprise learned that it was being investigated, the public relations department sent out and answered that the program was not allowed to be broadcast this month, and only a few hundred pieces of hard work were paid, which was not enough to investigate the expenditure.

Later I learned that some things are not what you want to do. The truth is not whether you dare to speak, but whether you are allowed to speak. When I was at school, the ideal of news was so beautiful. I won't know until I get out. In the big environment, doing news and learning news are two different things. Either adapt or euphemistically, accept the red envelope and know what to report and what not to report. In the end, I didn't want to compromise, but I felt really boring and left.

Media companies: first-line companies such as Canxing, Guangli, smaller film and television companies, smaller wedding companies and smaller crews. It is good for big companies to go in. After you go in, you'll find that it's all pits, but it's still fair compared with the media. You can eat by your ability. Small companies depend on luck. For example, the income of a large variety show production team is based on the basic salary of 3K and depends on the performance of the show to get money. If the program makes money, you also make money, 2-3W more, 3K less. Moreover, there is a talent elimination system. Those who do well will go up, and those who rank bottom every month will leave.

Advertising company: In fact, 4A company and other advertising companies have no problem with news. If you have enough brains, know the relevant knowledge and like it, it is actually a good choice. I had an interview, but I didn't get in. It's hard to get into this business now, but if I can stick to it, the annual salary of job-hopping will increase by1023 million.

Internet and self-media: Sina and Netease make small series? In fact, I feel that young and dynamic companies such as runaway comics and zealer are more suitable for young people, and I especially want to go, but unfortunately I didn't make it. It is understood that the income is not high, but the personal ability is greatly improved.

In fact, all kinds of posts related to communication can be enjoyed by journalism. The key is that the sentence is suitable for you and has real materials.

Finally, entrepreneurship is a dream, right? Although I failed once, I will try again. Ha ha laugh

I am a graduate student, graduated from three schools in Hainan Island, and no one knows about the outlying islands. Postgraduate entrance examination is not as important as other industries, such as doctors and lawyers. But if you want to go to BAT, it is easier for graduate students. Of course, if you can work hard and have sufficient experience after graduation, three years' experience is enough to kill many graduate students who just graduated from 985/2 1 1. It's your choice.

In the Internet age, news can no longer be confined to traditional news.