Mrs. Kim's Brand Innovation

1999, the first new brand Paris Classic was born under the leadership of Mrs. Jin. Paris classics have taken the road of fashionable white-collar workers. Since then, seven brands have been developed, including Maya, Children's Paradise, Taipei Loya and Golden Yarn Dress. Each brand has a different positioning. Maya focuses on campus art photo and new wedding dresses, Taipei Loya focuses on wedding services, Children's Paradise, as its name implies, focuses on children's photography, gold gauze dresses are responsible for ordering all wedding dresses, photo dresses and window dresses, and Mrs. Jin takes the exquisite wedding photography route.

At the beginning of the 20th century, while focusing on her own business, Mrs. Jin diversified into 14 categories, including wedding photography, artistic photography, children's photography, advertising photography, civil and professional digital output, photo frame mounting, photo album design and production, dress design and production, advertising design and production, chain operation, wedding planning and wedding service, professional software development and education and training, and gradually embarked on the road of group scale.

In the new century, China's opening to the outside world has been further deepened. The commitment to open its market to the world and the convenience of communication brought by the popularity of the Internet have made China more and more closely linked with the world economy. With the rapid growth of China's economy and the expansion of its market scale, multinational companies have generally upgraded the strategic position of China market, and the local market on which China enterprises depend has become a part of the global market. Mrs. Jin's successful positioning in the market has brought greater business opportunities, and her market popularity and reputation have been greatly improved. More and more people want to join Mrs. King.

200 1 Mrs. Jin holds the first national chain operation summit. Since then, Mrs. Jin has been exploring the experience and model of chain development, hoping to better improve and promote chain operation. In order to ensure the gold content of Mrs. Kim's brand, the Group actively reformed and innovated. Based on the big brand "Mrs. Kim", it is its responsibility to maintain and enhance the brand awareness and reputation of "Mrs. Kim" and set up the "China Mrs. Kim Group Chain Management Center".

After 15 years of basement store operation, on June 10 and June 17, 2004, "Mrs. Kim" China Head Office successfully moved into new york Building in the Central Business District of Jiefangbei, becoming the largest wedding photo studio in China, and Mrs. Kim's history turned a new page.

The wave of all-round opening and capitalization has brought new opportunities and challenges to China enterprises. In 2007, Mrs. Jin had more than 50 holding stores and 270 franchise stores in 28 provinces, municipalities, autonomous regions and municipalities directly under the Central Government.

Mrs. Jin always pays attention to details and perfection, establishes a market chain system, pushes employees' services and technologies to the market, and accepts market tests and customer evaluations; Mrs. Jin attaches great importance to the cultivation of talents and technical strength, and spends millions of yuan on the technical training of employees every year. She has trained a large number of excellent shop consultants, makeup stylists, photographers and digital design technicians, and successfully created a group of high-quality professional managers in the wedding photography industry in China. More than 50 branch managers and 100 branch directors, managers and supervisors were trained.

June 5438+1October 65438+February 2006, Mrs. Jin won the first and only "China Famous Trademark" in the history of the national photography industry. Mrs. Jin is convinced that the endless pursuit of perfect service quality and strong technical strength are the reliable guarantee for the foundation of Evergreen enterprise.

20 12 the official website of Mrs. Kim's group-the national e-commerce of wedding photography was launched, providing the best wedding photography service in China for newcomers and allowing each couple to share happy moments.