How to make a video script?

This is the first thing to understand before writing a copy. Who is the audience, their age, occupation, family latitude, hobbies, spending power, etc. In short, the clearer the portrait of the audience, the better. For example, your audience is middle-aged and elderly people, and then you make your promotional film the theme of the game screen. Obviously, the first thing to do is to meet your audience's cognition. Therefore, we must first understand who we want to do is not what we want to do.

What do you want to express?

Whether to highlight the good products, scale, integrity, good prospects, strong background, good working atmosphere, etc ... must be very clear, otherwise, you don't know what you want to say, and the audience doesn't know what they want to see.

What should I think about when I refine it to each frame?

What is the first few seconds to a few minutes? From ten seconds to ten seconds, how did the lens come out? From a few minutes to a few minutes, what special effects will there be? What is the background music? Does the company LOGO appear at the beginning or the end of the film?

What is the mood of the video?

The most important thing in a promotional film is emotion. If there is no emotion, your promo is just video material piled up with words and light and shadow, or even video garbage. After all, when people watch promotional videos, the words and pictures they can remember are very, very limited, especially the copy. After reading it, their minds are always blank, but their emotions can be remembered.

How much is the charge?

You have a good imagination, good equipment and a good photographer. The enterprise doesn't have that much budget, and everything is in vain.

About how to make a video script, Ivy Bian Xiao will share it with you here. If you have a strong interest in the later stage of film and television, I hope this article can help you If you want to know more about who believes in that skill, the method and material of post-editing, you can click on other articles on this website to learn.