What are the advantages and characteristics of advertising light boxes in bus shelters?

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Bus shelter advertising generally refers to building a rectangular light box in the bus shelter and adding pictures on the front and back of the light box for advertising, also known as bus Zhentai light box advertising.

The advertisement of the bus shelter standing at the pedestrian interchange station can make people feel a kind of visual pleasure when waiting for the bus, which integrates ornamental and close reading, and has a unique advertising effect. The interaction with body advertisements highlights the comprehensive advantages of bus advertisements.

Bus shelter advertisements are set in the outdoor media of bus shelters, with light boxes as the main form of expression. You can purchase advertising space of multiple kiosks individually or online, achieving wide coverage, even covering multiple cities. Compared with other outdoor media, bus shelter advertisements can convey more specific information than large outdoor advertisements, because they can be used to wait for people to stay repeatedly and for a relatively long time. Therefore, it can not only convey brand information, but also inform some detailed promotional information. The return on investment is still very high. In addition to the examination and approval fees, the main expenses include one-time construction costs, screen replacement costs and major maintenance costs. The key is customer maintenance. Generally speaking, the advertisers of this kind of media are mainly consumer goods. Usually, communication companies, chain fast food enterprises and electronic products are used more.

Features:

1 can help customers reach the largest target audience in the shortest time.

2. It can quickly and effectively improve the popularity of customer brands, and it is also a landscape to beautify the urban environment. By making exquisite advertising pictures and vivid fashion information content, the target audience will be brought into the rich information world, so as to quickly achieve satisfactory advertising results. Compared with traditional media, light box advertising has a wider choice and can cooperate with it. Different markets, different seasons and different regions can achieve more effective advertising.

3. The brand information conveyed by bus shelter light box advertisements is concise and direct, which does not occupy consumers' time, does not turn pages as easily as TV broadcast advertisements, and does not turn pages as newspapers, which can effectively avoid the loss of media delivery costs.

4. Provide night lighting system to make the picture more visually impactful, and deliver brand information to consumers anytime and anywhere in the closest way.

Advantages:

Today, outdoor advertising in China has entered a period of rapid development and prosperity. As a special advertising form, it has strong pertinence, compulsion and even compulsion. Moreover, due to the accelerated pace of modern life, some TV media are tedious and monotonous, which greatly affects people's ratings and trust in their advertisements. However, outdoor advertising still maintains its freshness and good advertising image, which makes more users invest a lot of money in outdoor advertising. Among many kinds of outdoor advertising media, bus shelter advertising has been recognized and valued by the industry for its remarkable characteristics.

Every birth of new media will be accompanied by problems, but those are not fatal. Outdoor advertisements such as bus shelter advertisements must have its advantages because of its existence. Then let's analyze its advantages.

One of the advantages of outdoor advertising: high arrival rate

Through analysis, we can find that the arrival rate of outdoor advertising media is second only to TV media. Such a high arrival rate has made it the favorite of major advertisers. Because what they want is a kind of media with high arrival rate, so as to meet their purposes of expanding popularity, promoting the market and expanding sales groups. The appearance of outdoor advertising just meets their requirements, so there seems to be a lot of room for expansion in outdoor advertising. Because of its own advantages, plus the praise of advertising researchers. Make it more and more popular in major media, and the arrival rate is getting higher and higher. How many pairs of eyes are hidden behind such a high arrival rate. How many consumers or potential consumers are there behind this appearance? We can calculate N (number of arrivals) =x (arrival rate) *y (object) by this formula. We can know that an object is a fixed constant and we can't change it. All we can change is the arrival rate. And outdoor advertising has such a high arrival rate, which means that N is far greater than other media. This is very valuable. This is true, and there will be returns without investment.

The second advantage of outdoor advertising: low cost for thousands of people.

Advertising depends not only on the effect, but also on the effect, that is, the cost of thousands of people in the advertising industry. We can spend a lot of money to achieve a goal, but you can also spend half or even less money to achieve that goal. It is obvious that there is no choice. The only choice is outdoor advertising. Because so far, the cost of outdoor advertising is irresistible compared with other media. According to the survey, the average cost per thousand people of outdoor advertising is only equivalent to110-1/30 of other media such as TV and newspapers. In the increasingly fierce market competition and the pressure of companies to cut costs, the huge cost advantage has become one of the main reasons why outdoor advertising is favored.

We know that advertising companies pursue efficiency, and efficiency is income minus input. After a company invests considerable advertising, its income can't change much. That is to say, what we booked in the same advertisement is the investment of the same company (the same here is not money, but the quantity or effect is certain). Then we say that the company's income is accounted for according to the input needed to achieve that effect. In this case, the advantages of outdoor advertising seem obvious. This is what we call low input and high output. It can be said that it is the best state for the company to create profits.

On the other hand, we can spend the same money to achieve better results. The advantage of low cost per thousand people seems to add another point to the media competition ranking. In order to make this advantage more obvious. I also want to make an analogy. After all, this advantage is so attractive that it should be analyzed more thoroughly to clearly understand that there is nothing wrong with choosing outdoor media. But I think it's clear enough. So I can only say one more thing: the person who puts forward the advantages of outdoor media is a genius and has to admire him. This is the best advertisement for outdoor media.

The third advantage of outdoor advertising: the change of lifestyle promotes the development of outdoor media.

With the increase of leisure activities, modern urbanites like outdoor activities more and more, such as traveling and sports. In other words, more and more people will be exposed to outdoor advertising. I think it can be said that outdoor advertising is pervasive. You can see outdoor advertisements as soon as you go out. Whether you see it consciously or unconsciously, there will always be some effect. We said that the arrival rate of outdoor advertisements is high, and then if people go out more often, the arrival rate of outdoor advertisements will be higher. It seems that temptation has increased. We can imagine that outdoor advertising at that time might dominate the development of advertising. Of course, this is only a hypothesis, which may not be realized. But what we see now is enough to surprise us with outdoor advertising. It can be said that outdoor advertising appeared soon, but because of the change of people's living habits, it is also growing. It can be said that the development trend of people's social activities is conducive to the development of outdoor media advertising. According to the survey, consumers stay at home less than before. Obviously, the change of people's lifestyle is more conducive to outdoor advertising. Having a huge goal is the premise of having a good effect, and it cannot be said that a good effect can be achieved. To be clear, that is to say, 1000 people can see the advertisement, but few people remember it for nothing. So what we have to do is to let everyone not only see but also remember. Maybe if we don't do too much, outdoor advertising will have a good effect. Because outdoor advertising has these advantages:

1, with concentrated information and outstanding image, makes it easier for consumers to remember.

2, not limited by time and space, that is to say, you can see it anytime and anywhere. No one can stop you from seeing it as long as you want.

3, strong regional, remind consumers, because outdoor advertising is there, he will not move, the first time you watch it there, the second time you watch it there, you see the same content. Recite things repeatedly, until you don't want to remember and can't remember.

4. beautify the city and environment. Of course, we are not talking about some informal outdoor advertisements. Very formal, people will not feel disgusted when they read it. It matches the color of the city. Based on the above advantages, more and more enterprises begin to invest their advertising funds outdoors. According to the test results of China's 2700 samples and 126 brands by Asia Hong Kong Market Research Company, outdoor advertising has become the second largest media after television in terms of brand advertising awareness.

The fourth advantage of outdoor advertising: diverse forms and unlimited creativity.

Since the wall newspaper, great changes have taken place in the form of outdoor advertisements, and it is estimated that there are more than 50 kinds. Different forms are suitable for different products. As long as you have a demand, you will find a suitable way to deliver advertising information to the audience. And it's not like 15 second TV advertisement, 1/4 version or half version advertisement. Outdoor advertising can push creativity to the extreme: you can enjoy endless creative space by using images, sentences, three-dimensional objects, sports, sound effects, surrounding environment and high technology. Add fresh colors, lights and magic to light up the living space, and then one thing has to be mentioned. Think about the Bund in Shanghai. The bright night with outdoor neon lights outlines the city, and those who realize their dreams decorate others' dreams. Because of it, we have all the inspirations, miracles and infinite admiration and yearning today. And all these are the driving forces of outdoor advertising.