Who is Luo Hong?

Luo Hong, 1967 was born in Sichuan, China. He is a member of China Photographers Association and the head of Holiland, the largest baking chain in China. On 20 1 1 year, Kenyan president Kibaki awarded Mr. Luo Hong the "Knight Medal" in recognition of the most outstanding citizens. Luo Hong was the only foreigner who won this honor that year. 20 13 in may, my girlfriend was first exposed as a literary actress Jiang.

Personal experience:

1992, Luo Hong founded Holiland Cake World in Lanzhou. With the business model of "front shop and back factory, on-the-spot production", she launched a dazzling array of cakes with novel styles, which became an instant hit.

During the period of 1994, Holiland entered the Northeast and successively occupied the Northeast markets such as Jilin, Liaoning and Heilongjiang, which laid a solid foundation for Holiland to push the cake shop operation to brand monopoly and chain operation.

From 65438 to 0999, Luo Hong established Shenyang Holiland Industrial Management Co., Ltd., responsible for the management and service of its chain stores.

So far, Holiland has opened more than 600 chain stores in more than 50 large and medium-sized cities across the country, established a huge chain management system, and expanded its products to other baked goods such as bread, cakes, mid-point cakes and moon cakes.

200 1, Shenyang aseptic food factory put into production. In 2002, Holiland Food Industrial Park was established in Beijing with an investment of 1. 1 billion. In the same year, Luo Hong shifted his shooting perspective from western China to Africa.

In 2003, Luo Hong moved his management headquarters to Beijing and established Beijing Holiland Enterprise Investment Management Co., Ltd. ..

However, as soon as such a thriving business owner walked into his office, he was not filled with production reports, management systems and other documents, but with huge photos of him: galloping on a horse and splashing water in an off-road vehicle. The biggest one, Luo Hong, is obviously the most satisfied. At sunset, dressed in black and wearing a cowboy hat, he leaned on an off-road vehicle and looked into the distance.

Achievement honor:

In 2009, it was rated as a "climate hero" by the United Nations.

On 20 1 1 year, Kenyan president Kibaki awarded Mr. Luo Hong the "Knight Medal" in recognition of the most outstanding citizens. Mr. Luo Hong was the only foreigner who won this honor that year.

2011165438+1on the morning of October 29th 10: 30, Kenyan President Mwai Kibaki awarded Mr. Luo Hong, a global climate hero, a famous photographer in China and president of Hollyland, the highest national honor in Kenya.