How to write a May Day activity plan for shopping malls

The "May Day" period is the peak travel period. People purchase before they prepare to travel to tourist destinations. Some people's outdoor activities and short-distance trips in the city will also be an opportunity for our promotional activities. The following is how to write a May Day activity plan for shopping malls compiled by the editor. Let’s take a look.

How to write a May Day activity plan for shopping malls 1

Activity background:

Facing the arrival of the first long holiday after the new year, the first sales peak It is also coming that the transition from spring to summer is a period of more active consumption, especially clothing and food.

Activity ideas:

May is the season when the weather becomes warmer and tends to be more stable. It is also a good time for outdoor activities such as tourism. We specially hold the "Going to May, Playing" "Beautiful Holidays" activity, "Gong Kai" is a vigorous promotional activity, it's time to save consumers money, and "Playing Beautiful Holidays" is during the holidays. We will hold many interesting activities. The purpose of this activity is to seize this opportunity. consumption characteristics of consumers over a period of time. Then there will be "Mother's Day"

"Disabled Day", "Milk Day" and other charity actions throughout May.

Purpose of the event:

Increase store sales, increase corporate affinity, establish a good corporate image, and cultivate loyal customers.

The theme of the May Day promotion:

“Start May and enjoy the beautiful holiday”

Main publicity:

1. Me Come on, you save money.

2. Enjoy the holiday (price) period

Activity time:

April 25th - May 15th

Chapters:

1. Save money and have a beautiful holiday

2. Poems and flowers, a perfect Mother’s Day

3. Actions of love, a perfect day to help the disabled

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4. Healthy life and beautiful holidays

Background: May Day Golden Week

Connotation: __ Shopping mall May Day promotion plan: On May Day, consumers are To save money during the holiday, consumers should have fun at Huada on May Day.

Extensions: price reduction promotions, rush sales, bundled sales, joint promotions, and redemptions.

Content:

1. Opening package, unlimited surprises

2. Race against time at the opening moment

3. Perfect price period, any time You choose

a, promotion section

Opening package, unlimited surprises (activity time: May 1st to May 7th)

"May Day" This period is the peak travel period. Purchases made before citizens prepare to travel to tourist destinations, outdoor activities in the city, and short-distance travel by some citizens will also be an opportunity for our promotional activities.

Activity content: The essence is bundling, sales are divided into "travel packages" and "holiday packages"

"Travel packages" are aimed at short-distance travel consumer groups and foreign long-distance travel groups, combining individual The discounts on products are accumulated and concentrated to highlight the price advantage.

The "Holiday Package" is aimed at people who are busy with work and rarely take a break, especially single consumer groups. It mainly combines daily necessities appropriately and recommends hyping the concept of health here, launching the "Golden Week Health Spectrum".

The "Glory of Labor Meal" on May 1 is a nourishing series

The "Chief Meal" on May 2 is a special series

The "Play" series on May 3 "Beautiful Heart Meal" Green Series

May 4th "Fashionable Youth Meal" Nutrition Series

May 5th "Youth Meal" Beauty Series

5 "Happy and fun meal" casual series on May 6th

"Returning to the heart like an arrow meal" regulating stomach series on May 7th

Daily recipes are different (mainly including: cuisine, Fruit drinks, snack foods, etc., bundled sales).

b. Race against time (activity time: from May 1, _ to May 7, _)

Activity content: The essence is rush buying, every morning 8:00-9:00, afternoon: 14:00-15:00, and evening 20:30-21:30. It is recommended that the rush-buy products at each time of the day should be practical and unique, which can make consumers want to buy.

8:00-9:00 in the morning, mainly housewife products

14:00-15:00, ordinary products in the afternoon

20:30-20:30 in the evening 21:30 As long as you make a one-time purchase of 68 yuan during the event, you can go to the service desk and add one yuan to get a rush ticket to enter the store. The ticket is valid for use on the same day and will become invalid upon expiration. (Limited quantity, while supplies last)

(Note: A single ticket in this event is limited to two rush-purchase tickets at most. The rush-purchase ticket must be handed over to the staff when entering for rush-purchase. The rush-purchase ticket must be stamped with Huada's financial seal. efficient).

Internal note: Internal employees and their families are not allowed to participate in this event. Violators will be punished. All rush-sale products are placed in boxes with paper slips (the boxes are sealed) and stacked on the rush-sale pile. Customers who rush to buy cartons can go to the service counter and add one yuan to exchange for products. They are limited to 300 products per day.

4. Price play period (event time: starting from 20:00 on the evening of May 6th, _)

In order to increase the popularity of evening shopping, on the evening of May 6th, That is to say, before the end of the long holiday, to warm up the later promotion, a special product auction will be held outside, with the starting price of 1 yuan.

How to write a May Day activity plan for shopping malls 2

Activity theme: May Day promotion

Activity content:

1. Take a deep breath of the smell of the sea

During the period from April 28th to May 7th, any customer who purchases more than 300 yuan at any branch of a supermarket can participate in an on-site lottery to win a lucky four-day tour to Hainan. Go to the ends of the earth in Hainan to feel the "taste of the sea"

Two special prizes

(5 stores***10) Each will win a four-day Hainan tour

3 first prizes (5 stores***15) will each win a vacuum cleaner

10 second prizes (5 stores***50) will each win a Nippon rice cooker One

Encouragement prize for 100 people (500 people in 5 stores) each will receive a roll of Kodak film

2. Make your own decisions on clothing discounts

In 4 From May 27th to May 26th, customers who purchase men's clothing, women's clothing, pajamas, etc. in a certain supermarket mall can use the computer receipt to spin the lucky wheel and turn it to a certain discount, and the customer can enjoy a certain amount of cash discount.

There will also be fashion shows and clothing sales during the event.

Clothing sales are held twice a day, with a minimum discount of 20%.

3. May Day Surprise Trio

One Trio: The lowest price in the city (the prices of various commodities are the lowest in the city, extremely cheap)

Duo: Two 100,000 points card customers receive generous "May Day" rewards

During the period from April 28 to May 9, all point card customers can use their points cards to purchase designated products at a discount in a supermarket.

Trio: Happy Shopping, Lucky You

From May 1st to 7th, customers who shop for more than 30 yuan in a supermarket at one time can participate in on-site activities with rich prizes and never-ending Failed. The prizes include: exquisite box paper, 1 kilogram of rice, and 500ML edible blended oil.

4. Some of the supermarket’s “May Day” specials: (omitted)

During the May Day period, a supermarket *** launched nearly a thousand kinds of specials, including daily necessities , food, electrical appliances, clothing, fresh food and other commodities (the final interpretation right of this event belongs to a certain supermarket)

How to write a shopping mall May Day activity plan 3

Activities Background analysis:

In order to guide consumption and stimulate holiday impulse consumption, and to achieve better sales performance and more influential social effects during the May Day period, it is necessary to enhance the mall's corporate image and other According to the characteristics of cultural business, various activities corresponding to the festival should be held, cultural marketing should be launched, and the marketing process should be organically combined with cultural enjoyment, so that consumers can increase their desire for random consumption while enjoying diversified services. It is essentially different from other merchants' methods of blindly giving away profits and discounts to drive holiday consumption. It truly enhances the image of _ from a social perspective, establishes high-level cultural consumption to attract consumers, win over high-level consumer groups, and show the style of a famous store. . It is planned to plan the following series of activities with the May Day theme of "Blooming Flowers in May, Unlimited Happy Holidays". The activity plan is as follows:

1. The theme of the series of activities:

1. Shopping in May Give a big gift and have a happy holiday for the whole family

2. Thousands of hearts are connected, a hundred thousand love is displayed

3. May Day travel gifts are given back to members

4. Spring Fashion Week

5. Discount promotions

6. Printing of the spring edition of the mall's "Boutique Shopping Guide"

2. Event time ：

1. Big gifts for shopping in May, happy holiday for the whole family: May 1st - May 5th, 20_

2. A thousand knots in the heart, ten Love show: May 1, 20_ to May 5

3. Welcome to the May Day travel gift to members: May 1, 20_ to May 7

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4. Spring Fashion Week: May 1st - May 5th, 20_

5. Discount promotions: May 1st - May 7th, 20_

3. Scope of series of activities: _mall and Bayi store, _shopping plaza and Beiyuan store

4. Content of series of activities:

(1) Shopping gifts in May, a happy holiday for the whole family

Activity content:

In order to increase the popularity of the mall and create good sales during the May Day Golden Week, the "Shopping gifts in May" are specially held "Happy Holiday Family Tour" is an activity that gives couples and family travel packages free of charge when shopping.

Implementation details:

① From May 1st to May 5th, anyone who consumes a total of 3,000 yuan in regular-priced goods on that day can obtain May Day tourism by registering with invoices and valid certificates A package ticket for two persons as a couple. (No cumulative gifts)

② Anyone who has accumulated a total consumption of regular-priced goods of RMB 4,000 on the same day and registers with invoices and valid certificates can receive a May Day family travel standard package (limited to three people).

(No cumulative gifts)

③Anyone who spends 5,000 yuan on regular-priced goods on the same day in total and registers at the corresponding brand counter with invoices and valid certificates can receive a May Day family travel package (limited to four people). (No cumulative gift)

④ Anyone who has accumulated a total consumption of 12,000 yuan on regular-priced goods on the same day and registers with invoices and valid certificates can receive a luxury travel package for two persons. (No cumulative gifts)

⑤ Anyone who has accumulated a total consumption of regular-priced goods of more than 20,000 yuan on the same day can receive a luxury Hong Kong and Macao travel couple's package by registering with invoices and valid IDs. (No cumulative gifts)

Note: This event is limited to clothing brands (membership cards only provide points but no discounts). Manufacturers voluntarily participate. Manufacturers who do not participate need to participate in discount promotions and will not bear the cost. The customer's travel expenses are incurred on the premise that the shopping amount is 3,000-20,000 yuan, and the cost borne by the manufacturer is only equivalent to a 15% discount on the product discount, which is less expensive than usual holiday discount promotions and has a significant promotional effect. (Attachment: A copy of the travel price list)

(2) Thousands of knots in the heart, a display of hundreds of thousands of love

Activity content:

The love line is open During the May Day period, Xianluo launches a unique love-themed activity, with the resounding slogan of "Thousands of knots in the heart, a display of hundreds of thousands of love", capturing the open mind of modern young people who tend to express their true feelings, and actively mobilizing passionate love The lovers enthusiastically participated in the self-confession, and connected the handkerchiefs with each couple's love vows, names, blessings, etc. to each other. This colorful and heart-to-heart "love story" naturally formed a beautiful line under the spring breeze. The scenery, and all kinds of love vows open their hearts to every customer, and let people feel the sweetness and warmth of true love together.

Implementation details:

① During the May Day period, the event "Thousands of Hearts and a Hundred Thousand Love Display" will be held in the square in front of the mall.

A red soft rope is used to hang the handkerchief. Each male and female customer can receive a handkerchief on site. Oil markers are provided for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All handkerchiefs approved by the customer The customers tie the ropes with their own hands, and the next pair of customers then tie the knots with the previous pair of customers, and so on until the number is full.

② A lucky couple will be drawn every day and will receive a couple's package ticket for a trip to the suburbs of Shanghai during the May Day period. The daily list of lucky customers is published on the website, and free tickets can be claimed the next day with valid ID.

Note: This activity requires the assistance of the operations department management staff. The initial budget for handkerchiefs is 5,000 yuan, 0.5 yuan/piece × 5,000 = 2,500 yuan; red nylon rope: 50m × 5 yuan/m = 250 yuan; for couples The value of the travel package is 200×5=1,000 yuan; the promotional activity

(3) Welcome May Day travel gift to reward members

Activity scope: _mall

In order to thank _members for their support to _over the years, as of 2016 On May 7, 2016, the top three members with accumulated shopping points on their membership cards can register at the main station with their membership cards and ID cards from May 1 to May 7, 2016 and receive corresponding travel package rewards. (No waiting after expiration, the ranking will be announced on the website and major newspapers after May Day)

The first-place _member can receive a Happy Home (limited to Three people) a luxury travel package.

The second-place member can receive a luxury travel package for couples by registering with their membership points card and ID card. The third-placed member can receive a Shanghai suburban family travel package (limited to three people) by registering with their membership points card and ID card.

Note: The value of this event’s Happy House deluxe travel package is 1,000 yuan/person Limited to three people) Value: 100×3=300 yuan, totaling 5,300 yuan, and the mall will bear the event expenses. (Attachment: Travel price list)

(Thursday)_2020 Spring Fashion Week

Activity time:

Activity theme:

Launched every day One or two brands of clothing hold high-quality static exhibitions and live fashion shows in the atrium on the basement floor of the mall. Participating brands can set up their own image booths on the south side of the T-shaped stage to introduce brand history and clothing styles to create a fashion week atmosphere. ;

During the event, let the audience and consumers vote for my favorite brand clothing, and the audience will have the opportunity to participate in the lottery. The prizes are small prizes such as playing cards;

(Friday) May Day product discounts

①Snap-up

Event time: May 1, 20_ ——May 7th

Activity content:

At irregular times every day, some clothing and bedding products will be sold at a 50-40% discount, and each sale will be limited to one hour. Brands will be contacted by each shopping mall and reported to the planning department before April 26 for unified arrangements.

②May Day discount promotion

Activity time: May 1st - May 7th, 20_

Activity content:

< p>Manufacturers that do not participate in the "Gifts for Shopping in May, Happy Holidays for the Family" activity should participate in the holiday discount promotions, that is, 30% off on all clothing and bedding products.

Note: 1. Discounted products will continue to receive points, and those with discounted prices lower than member discounts will no longer enjoy member discounts;

2. All manufacturers are required to participate in discount activities, and special products must not participate. Report to the general manager for approval.

3. _Does not bear the cost.

(6) Printing_The spring edition of the mall's "Boutique Shopping Guide"

Printing the spring edition of the mall's "Boutique Shopping Guide"

To welcome the arrival of the May Day tourist season, in order to introduce more _ to customers from all over the province who come to the provincial capital for sightseeing, enhance the popularity of the mall, better establish _ the image of the province, and highlight _ the mall's new products and unique brands. Charm, guide fashion consumption, print the spring edition of "Boutique Shopping Guide".

How to write a May Day activity plan for shopping malls 4

Jindi products currently rank first among domestic chocolates, and are also a domestic brand that competes with foreign giants in the same industry. Therefore, the temptation of consumers' interests should be fully considered in the activity design to stimulate consumption desire and promote purchase. The design of the activity will take the taste and brand positioning of Jindi products as the main appeal.

In order to ensure that this event achieves the expected results, before formulating the promotion of the event, the company plans to use this year’s May Day promotion based on the reports of each sales point, the dealer’s inventory last year, and the strong products of its main competitors. With Valentine's Day as the core promotion stage, we will launch the promotion of regular products of Jindi on May Day, and use this activity to drive the entry of other newly launched products of Jindi into the future market, and combat the dominant position of the main competitors' regular products in the market.

Background of the event

Since January, in order to welcome the arrival of May Day and Valentine’s Day, the company has made preparations for the peak season sales in advance, based on last year’s product sales performance. , striving to set a new high in the company's sales performance starting from May Day.

This promotion is not aimed at pure sales. The ultimate goal is to build confidence in the point of sale and obtain point-of-sale support to generate sales growth during the off-season period after Valentine's Day. Therefore, in the design of the event, we must consider attracting attention, promoting memory, and achieving good impressions. Therefore, this event must achieve a lively and festive marketing atmosphere that is booming in the New Year. For this publicity need, the company specially customized corresponding display pendants and other publicity products to add to the festive effect of the festival. The following is the specific implementation plan of this event:

1. Activity theme:

< p>"Exquisite life comes from Jindi"

2. Main promotion goals of the product market:

Comprehensively cultivate the overall market sales in January;

Seize the market Take the lead, gain the most display positions, and not lose to competitors;

Ensure that product market sales during the May Day period achieve the expected results

3. Product demands:

Use posters, DM orders, personnel, etc. as the main publicity methods to convey to end consumers the high cocoa butter content and pure Swiss flavor of Jindi Chocolate, so that consumers can feel the first-class quality and pure taste of Jindi Chocolate. .

4. Preparation for the event:

Ensure the most adequate inventory of all seasonal varieties at each point of sale

Display area for this event It must be more than the same period in history

Place the most sufficient promotional shopping guides in all activity points

Ensure continuous promotional activities such as buying gifts and discounts, and use all available resources

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5. Event time:

6. Participating products:

Regular packaging: (product specifications omitted)

Sharing packaging: (product Specifications omitted)

Gift box: (Product specifications omitted)

7. Activities:

Gift with purchase: At a preferential promotional price, accompanied by exquisite gift packaging; The gifts are mainly 75g to add color

Display: Continue the Christmas/New Year's Day display scale, expand and supplement the number of hanging nets and hanging strips, mainly display regular packaging and sharing packaging products, the shelf display format is mainly, product + Shelf stickers + May Day candles fully create a festive atmosphere;

8. Activity factors:

Products, atmosphere creation and event promotion, promotional gifts

9. Main promotional items during the May Day period:

May Day envelopes

May Day tags

Valentine's Day envelopes

Valentine's Day tags

Specialty paper packaging

Other promotional supplies (omitted)

Main shelf display

End shelf display

Paper rack display

Themed pile display—Promotional gifts (omitted)—Group purchase gifts

10. Design of promotional materials:

Promotional supplies-5 A crimson-based May Day envelope-240g

A gold-based May Day envelope-312g for good luck and good luck (vermilion)

A May Day envelope for good fortune-418g (gold) May Day Packet-588g May Day Packet-135g

May Day Packet-206g Paired Pack

May Day Packet-160g Nut Egg (opp)

May Day envelope cover-360g(opp)

Golden May Day hangtag-218/618g

Golden May Day hangtag-265/880g

Golden May Day hangtag- 405/618/608g

Red and gold promotional supplies - May Day poster tag size: 700_500mm

Red promotional supplies - shelf sticker size: 210_140mm

Red promotion Supplies - Firecrackers

Display methods for National Day and May Day promotions:

Mainly with stacks, main shelves and paper racks, none of them must be missing

The main shelf displays no less than 4 rows, and each single product has at least 2 rows;

The paper rack combination requires at least 1 paper rack to display 105g thin slices;

Choose high-end department stores or shopping malls and supermarkets to sign a year-round pillar wrapping, and make the pillars according to the image of the sheet

12. Specific implementation plan of the activity:

In non-key stores , use back-to-back paper racks as the theme. In Duotou hypermarkets, try to place the paper display racks next to other holiday items, display them back-to-back or against the wall/pillar. In this way, you can take advantage of the lively atmosphere of other holiday products to increase customer attention. At the same time, in various regions, when doing holiday displays in various stores and stores, all products should be flexibly controlled, focusing on the sales volume products of the store, so that the best-selling products can drive other regular products of the company under the festive atmosphere. sales, hitting the company's main competitors of conventional products.

Develop a display plan (area, form, location, etc.) according to the size of the store. The main piles are placed at 2 square meters, 4.5 square meters, 6 square meters, 10 square meters, and against the wall. Duitou; and in accordance with the requirements of the company's activity plan, we provide posters, hangtags, shelf stickers, candles, promotional gifts, etc. to each store at any time. The display format is in accordance with the company's unified design requirements and combined with the actual area of ??the store.

Ensure that the shopping guide promotion activities in key stores continue, and ensure that the number of personnel in key stores is sufficient. All major key display shelves have dedicated shopping guides responsible for display surface maintenance and shopping guide work. At the same time, in order to ensure the effectiveness of the activities, each department Stores can add temporary promoters based on demand to ensure the success of the May Day campaign.

Comprehensively launch regular group buying visits, publicize group buying policies and gift giving at any time; carry out the sincerity of customer relations in the bulk department of shopping malls across the board;

Through the promotional webpages of online stores and gift shops and at the same time Promotional activities play a supporting role in building momentum for the May Day activities.

Conclusion:

With the active cooperation of each sales point, this event achieved the company's main publicity and promotion effect in this event. During the event, the Jindi display at each sales point The shelves were full of festive and lively atmosphere; the company's expected sales target was achieved, and overall product sales decreased by 2% compared with the same period last year. At the same time, it realizes the company's sales direction for the product market during the off-season and plays a role in forecasting and analysis.

How to write a May Day activity plan for shopping malls 5

Promotion theme: The whole country celebrates May Day, happy shopping at Hailian

Promotion period: May 1st - May 7th

Activity 1.

: Daily Chemical Festival - Bright Life

Activity method:

Unite 3-4 major chemical brands to hold product exhibitions. Century Hailian Supermarket is responsible for the unified organization of cultural performances, overall planning of exhibition areas, overall publicity and foreign-related matters. Manufacturers are responsible for their own brand promotion and promotional activities in the designated exhibition areas.

Site layout:

Several sun umbrellas (provided by the supplier), more than 8 hydrogen balloons (supplier’s own advertising and promotion), an air arch (20 meters), outdoor Exhibition areas (4), exhibition area in front of the service desk (other brands), exhibition manufacturer exhibition area at the stainless steel railing on the second floor, cultural activity area (stage, audio equipment)

Arrangement of cultural activities:

1. Final Victory (May 1st - 7th)

Event format: In the form of an auction, one stall is launched every day, with 20-30 items in each stall, starting at ultra-low prices.

Activity time: Shooting starts from 9:00 am. The rest of the time is scheduled before or after the event.

*** Enjoy the May Day cultural performance (jointly organized with Yingcai Music School)

2. Various styles (May 2)

Activity Format: Live model performance at underwear show, fashion show

3. Deep Love (May 3)

Event format: Live model performance at wedding show

4. Life style (May 4)

Event format: Photography exhibition

Photography works will be exhibited on-site; a scenic spot will be set up and free shooting will be done on-site (limited to 1 photo per person) times); free makeup session; beauty and hairdressing expert consultation session.

5. Love China (May 5)

Event format: "Century Hailian Cup" Children's Painting Competition and Work Exhibition

From April Starting from the 25th, children (3 years old) can sign up at the service desk with a piece of work. The registered works will be exhibited on May 5th, and together with the comprehensive scores of the on-site entries, 3 first, second, and third prizes will be selected, and the rest will be commemorative prizes.

Competition content: Draw a painting with the theme of "Golden Rust of China".

Award setting: first prize: second prize: third prize:

6. Star Online (May 6-7)

Activity Format: Imitation Show Karaoke Contest

It is divided into three groups: Children’s Group (Children’s Voice Broadcast), Youth Group (Celebrity Challenge), and Senior Group (Entertainment for the Elderly—A Night for Opera Fans)

Free registration starts on April 25th. Please register at the service desk of Qiaoxi store for detailed registration. The Qiaoxi store will provide free practice for music lovers in front of the store from 7:30-9:30 pm every night on April 25th.

Award setting:

3 winners per group, first prize: second prize: third prize:

Product promotion arrangement:

1. Bungee jumping operation for seasonal products

Joint manufacturer promotions and Qiaoxi store’s own promotions, and selected more than 10 kinds of needle cotton products for sale at 50% off.

2. Fresh food trend, morning market price

Introducing several ultra-low-priced fresh products for limited sales.

3. Shopping packages, enjoy every meal

Those who purchase the required amount of cash can exchange for designated daily necessities at the designated place with the computer receipt and the required cash.