What does computer advertising study?

Computer advertising production is to learn skills such as office software application, computer tool software application and advertising photography.

Main course:

Introduction to advertising, introduction to communication, advertising psychology, advertising planning and creativity, advertising management, Chinese and foreign advertising laws and regulations, advertising copy, advertising effect research, advertising photography and video, advertising art design, computer art-aided design, computer graphics and image information processing, 3DS, advertising market research and analysis, advertising marketing.

Training objectives:

Advertising production majors train senior professionals with advertising theory and skills who can engage in advertising operation and management, advertising planning creativity and design production, advertising market research and analysis, and marketing in news publishing, film and television media advertising departments, advertising companies, enterprises and institutions.

Knowledge requirements:

Through the study and training of basic theories and skills of advertising, students not only have a solid ability to engage in advertising design and production, but also pay special attention to the cultivation of computer advertising design ability and text advertising design ability.

The employment direction and prospect of computer advertising production;

Employment direction:

1, advertising production company:

In an advertising production company, you can be an advertising planner, an advertising designer, an animator, a video editor and so on.

2. From media companies:

With the development of Internet, more and more self-media companies begin to need professional advertising producers to expand their business.

3. E-commerce platform:

E-commerce platforms need advertisements, and there are more and more creative advertisements. E-commerce platforms also need talented producers to complete these advertisements.

4, enterprise marketing department:

Enterprises need all kinds of advertisements to support their marketing activities, and also need professional producers to make these advertisements.

Employment prospects:

At present, the talent gap in China has reached 200 thousand, and it is expanding year by year. Advertising media people do not need to accumulate experience in small enterprises to obtain the employment peer certificate of well-known enterprises, and the starting point of work is higher than other occupations. Capable graduates can start their own businesses, set up design companies or studios, meet the challenges of the market and find their own development space.

After graduating from multimedia production, you can enter TV stations, film and television companies, mass media, music and record distribution companies, advertising and other fields to engage in multimedia design and production.