What is the reason why Tmall didn't settle in and why was it rejected?

The cat shop man tells you the answer: the best solution is to sum up some reasons from failure and learn from the lessons of predecessors.

1. Data preparation is incomplete or invalid.

Incomplete information preparation is one of the main reasons for the failure of the first application for residence. Many physical businesses are not familiar with online information because of their long-term offline operations. Before applying for settlement, they were not clear about Tmall's settlement process and the information needed for settlement. Inadequate preparation led to the rejection of the application.

At the same time, the effectiveness of information is often ignored by businesses. For example, Tmall requires that the trademark authorization date cannot be lower than the next annual inspection date. Since Tmall's annual review date is at the end of each year, this means that the trademark authorization period shall not be less than the last day of this year's business application.

Second, it is not within the investment scope of Tmall platform.

Tmall's investment rules will change according to market conditions, and Tmall will stop attracting investment for some commodity categories. For example, now the categories of music/movies/stars/videos, shopping vouchers, offline consumption cards and interior designers are suspended, and it is useless to apply for residence in these businesses.

Third, the timing.

Also pay attention to the timing. There are more and more businesses that want to settle in Tmall, and the number of places for Tmall to settle in is limited. At the moment when Tmall is open, the success rate can be imagined. Tmall will hold investment promotion meetings from time to time. At this time, the presence of merchants will undoubtedly greatly improve the success rate; In addition, there will be some vacant positions left at the end of the year and the beginning of the year, which is also a good time to apply to settle in Tmall.