Zhengzhou nanren photo photography

It is said that women's money is easy to earn, and most clothing manufacturers and businesses focus on the women's market, while the men's market has been ignored. Many foreign manufacturers aim at this blind spot in the mainland market and vigorously seize the market. Through the investigation, they think that modern men are under greater pressure, and because of their shopping psychology, they have a clear goal when entering the mall and are unwilling to waste a lot of time looking for what they want to buy. Therefore, opening up centralized and convenient places for men has been adopted by many shopping malls, which can be seen from the popularity of men's underwear stores, such as "Neiku" men's underwear store in Hangzhou.

The investment in men's underwear stores is not much, mainly pavement, decoration and first purchase. The price of pavement varies from place to place, but it can generally start at 500-65438+10,000 yuan. You can choose to join a chain store or open your own shop.

To open a men's underwear store, it is very important to choose a brand. At present, there are two main types of men's underwear popular among men in China. One is everyday, characterized by comfort, elegance and implicature, mainly made of pure cotton fabrics. The other is sexy underwear with exaggerated shape. Britain's Forbidden and Taiwan Province's Looksee brands are various, including home, sports and avant-garde, with prices ranging from 50 to 500 yuan, especially Looksee, with hundreds of brands. Domestic popular brands such as Yi Er Shuang and San Qiang are also very popular.

Because of the particularity of the target customers, the location of men's underwear stores is very important. The main points of site selection are: quiet in the middle of the noise and convenient transportation. Although "popularity" is very important, it is not necessary to choose a main road with many people. Too "busy" lots are not conducive to attracting customers into the door, but the traffic must be convenient. It is best to open a shop in a relatively mature business district, and there are relatively many surrounding communities and apartments. Area15-25m2, not too large. The address should be clearly described so that customers can easily find it, so that there will be no invalid publicity. Some people choose corners or counters in shopping malls. The overall style of the store is simple and tidy.

The main consumers of men's underwear stores are fashionable and avant-garde young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total number of tourists. "Neiku" and other specialty stores have a series of preferential measures specifically for female buyers, and the effect is good. But it's better for the clerk to be mainly male, and male customers will find it more convenient to communicate with them.

Baby souvenir specialty store b

According to the statistical announcement issued by the fifth national census, there are 70 million infants aged 0-3 in Chinese mainland, including 0/09,000 in cities, and about 0/00/75,000 newborns are born every year. According to the data of relevant survey companies, the maternal and child market in Chinese mainland has a market scale of about 80 billion yuan every year. As one of the sub-markets, baby souvenirs have broad market prospects.

The family planning policy has popularized the "6+ 1" family model, and the "little emperor" has undoubtedly become the focus of family consumption. According to statistics, the average consumption level of baby souvenirs in provincial-level cities reaches 300-500 yuan, and some families far exceed this standard.

At present, the more popular baby souvenirs on the market are: fetal writing brush, lanugo painting, hand and foot show, etc. Lanugo painting combined the charming and lovely image of a baby with animal cartoons, and then made handicrafts from its fetal hair through weaving and embroidery. Hand-foot show is to print out children's little hands and feet, cast them into solid models with polymer materials, and match them with various cartoon graphics and parents' greetings. The children's fingerprints and palm prints on the screen are clearly distinguishable, which is of great significance to family commemoration. The production technology of these products has become increasingly mature, and the prices vary according to different materials.

If you choose to join, this business has simpler technical requirements and is more suitable for first-time entrepreneurs. Not much investment in the early stage. Take the investment standard of a store in Wuhan as an example, it can be opened for 50,000 yuan.

Such stores are generally chosen next to large hospitals (especially women's and children's hospitals), and it is best to have a large community nearby to facilitate centralized marketing. It is best to have a one-to-one marketing model, recruit salesmen and distribute brochures. For example, when a salesman meets a parent with a baby, he can start with a haircut instead of making souvenirs, such as "the baby is really cute, but the hair is a little long" to close the psychological distance with the parents; The best time to release information to the hospital is between 6 pm and 7 pm. This time is the time for pregnant women to eat and visit relatives, and the success rate will be higher. However, we must be careful not to disturb the rest of pregnant women so as not to offend them.

Only by adopting high-quality preferential services can we create a word-of-mouth effect. Word of mouth is very powerful. If you want to win more customers, you must first provide more convenience for customers. For example, free on-site service can be provided in established areas; Cumulative consumption can provide certain value goods and services to a certain extent; You can also contact a pediatrician to provide free baby care consultation for the target customers ... which can improve customers' trust in products and loyalty to businesses.

In addition, because ordinary shops do not have the direct conditions for directly processing and manufacturing lanugo painting and tire brushes, customers are most concerned about whether the used fetal hair will be mixed with other things or with others. Therefore, we must strictly manage the process, numbering, sealing and archiving can allow customers to participate, and at the same time promise the credibility of products.

Secai consultancy studio c

Everyone has a natural color, that is, a natural body color. If the color of clothes conflicts with the natural body color, the skin will appear unhealthy yellow-green or gray-yellow, people will look tired and facial defects will be more obvious. Proper color matching can make people look shiny, ruddy and full of vitality. In 1980s, color consultants rose abroad and quickly became popular. When the pursuit of quality of life has become the goal pursued by more and more people, how to make good use of color, beautify life and improve the quality of life has become an indispensable life skill for modern people, and color consultants have also emerged.

Color consultation is based on the "color four seasons theory", scientifically corresponding to human characteristics such as skin color, hair color and eye color, finding the most suitable color group for different people, and completing the harmonious and unified collocation of clothing makeup and personal natural conditions. At the same time, the color consultant also looks for the most suitable style according to the customer's appearance, modeling, personality and professional characteristics, and provides a full set of best style guidance from clothing, shoes and hats to accessories.

At present, color consultants usually need to obtain the qualification of color consultant from Color Me Beautiful, and provide services including personal color diagnosis, style diagnosis, best makeup guidance, shopping guidance, wardrobe layout, home color design, commodity color matching and layout design, and dressing art lectures. Because color consultation has not been popularized, it is difficult for many people to accept higher prices. It is best for color consultants to subdivide services and charge corresponding fees for different services.

As for the publicity strategy, according to the financial resources, we can choose TV advertisements and newspaper advertisements, but it is best to hold on-site activities. Through practical collocation guidance, let the customers who accept the service become "living advertisements". This kind of communication is more acceptable to the target customers. For customers who have received services, to keep in touch, membership system can be adopted. Customers who spend money can become members and participate in various activities for free.

[Simulation doll] D doll in specialty store

Children without brothers and sisters will inevitably feel lonely. A kind of simulation doll "simulation doll" made according to children's own appearance was listed in Guangzhou in 2005, which attracted the attention of children in Yangcheng. Businesses in many big cities have also taken a fancy to this business opportunity.

Different from Barbie dolls, simulation dolls are more personalized, because they are made by imitating the "little master" and have the following characteristics: First, they can entertain and educate; Second, the concept is unique, allowing children to enter the children's paradise with simulated dolls; Third, the image is vivid and pleasant, because it is made according to the child's own appearance; Fourth, keep up with the trend and introduce international fashion clothes, toys and ornaments to share with children every year. The main consumers in Ma Bao are children aged 1 to 14. Products are mainly divided into two specifications: one is "Little Mabao" aged from half a year to two years old, with a size of 20 inches; The second type is "Baobao Bao" of 3- 12 age group, with a size of 23 inches and retail prices of 1280 yuan and 1380 yuan respectively. The high-end positioning of "Ma Bao" determines that its products cannot be operated in the conventional mode of channel wholesale and terminal counter retail, but must be launched in the form of image franchise stores, so the location of stores is very important. For example, Guangzhou's "Ma Bao House" is located at the junction of the old and new urban areas of Xiaobei Road in Yuexiu District, adjacent to Yuexiu Park and Children's Activity Center, with many tourists. On the one hand, there are many high-grade commercial buildings and houses in the new city, where senior white-collar workers gather. On the other side of the old city, there are richer local residents. It attracted a large number of target consumers soon after its opening, which proved that site selection had a great influence on the speed of information dissemination.

The production of "simulation doll" is not complicated. First of all, the facial and physical characteristics of "small customers" are photographed with a digital camera, and their preferences, personality characteristics and play orientation are registered and archived. Then, according to the customer's requirements, the manufacturing scheme and combination scheme of accessories such as clothing, ornaments and daily necessities are designed, and then the manufacturing center goes through the relevant procedures to let the customers "adopt" back. The "simulation doll" is specially made and can only be sold once. However, like his young master, the "simulation doll" will produce a series of consumption, such as all kinds of popular clothes, articles, small furniture, vehicles and so on. If it is damaged, you need to enter the "simulated doll hospital" for professional technicians to "treat" and "recuperate". The play time of each "simulation doll" is generally more than 10 years. Therefore, in order to get a steady stream of consumer returns, professional and family-oriented quality service is very important. For example, make regular phone calls; Timely provide some game programs that are beneficial to physical and mental health and intellectual development; Regularly hold various games in children's palace, children's park, primary school, kindergarten and other places to improve children's cognitive ability and interest in toys; Preferential policies are implemented for repeat customers, such as buying children's clothes and accessories, VIP cards, etc.

Paper house: There is also a golden house E in the paper.

This is an era of advocating leisure and DIY, and the "paper house" that can provide both at the same time is naturally popular.

Paper house is a Philippine brand. The storefront provides a quaint and comfortable environment, teaches customers to learn paper art for free, and only charges corresponding material fees. When finished, customers can take away their works. The main paper art is made of Yun Xuan paper, handmade paper, colored corrugated paper (corrugated paper) and Taiwan Province rattan. These materials are imported from foreign countries or Taiwan Province Province, which are not easy to stick to dust, and there are about thirty or forty colors. Without sun and rain, 1-2 years will not change color. The sale of these paper products is the main profit point of paper mills.

The most prominent commercial feature of the paper house is the "origami DIY" suit. Every customer who comes to the paper house for consumption wants to finish all kinds of exquisite shapes by himself. The service staff of the small shop teach paper art technology free of charge, and provide scissors, carving knives, glue and other production tools.

At the same time, a variety of paper art classes are carried out in the paper house, which expands the business content and provides customers with a variety of choices. Because the positioning of origami DIY is leisure, the business hours are generally 165438+ 0 am to 165438+ 0 pm. Most people who study paper art are girls and housewives who like to make it by hand and decorate their living space by themselves. On the eve of Christmas and Valentine's Day, many boys also come to fold roses or make stereoscopic projection paintings for their girlfriends. Many children also like origami. Therefore, the customer level is quite wide.

Although paper art is taught freely and openly in paper houses, it is not so easy for someone to copy these paper arts and do this business. Although the technology can be learned, the raw materials are imported from abroad or Taiwan Province Province, and the cost will be high if the channels are not suitable. Moreover, the Paper House corporation in the Philippines will continue to introduce new products to keep the paper art innovative forever, which also prevents the "cloning" from following up to some extent.

Pet portrait gallery f

Pets have become family members to some extent, and the services for cats and dogs are becoming more and more subdivided. Taking pictures of pets is an example. How hot are pet photos? For example, it can be proved that in 2003, the price of "pet art photos" was once refreshed, and 500 yuan could only take 16 photos, even more expensive than "baby art photos".

Investment conditions: a pavement of about 20 square meters, equipped with simple studios and photographic equipment. The location of the store can be selected near parks, public squares and pet hospitals, which is convenient for "borrowing light".

Personal conditions: A good pet photographer, in addition to excellent skills, must also know about pets, be familiar with each species, know every most valuable part of their bodies, and even know the skeleton atlas of most pets. Foreign pet photography started in the 1960s, and after decades of accumulation, it has now formed a mature market, with a group of master professional pet photographers. However, pet photography has not yet formed an industry atmosphere in China.

Pricing reference: the price of a single photo can be between 30-60 yuan, and an album can be set at 200- 1000 yuan. At the same time, consider printing photos on cups or putting them in key chains. On the one hand, it can improve product categories, on the other hand, it can also increase profit points.

Promotion method: at first, you can send a few photos to prospective customers for free, and if they want to shoot or make a large number of photo albums, they will have to pay extra. You can also increase orders through pet websites and customer word of mouth. Some websites have "pet beauty pageant" activities, and you can become famous by taking photos of pets for free.

Professional "chat bar"

People in the workplace nowadays are under great pressure. They are depressed but don't want to talk to their families because they don't want to pass on the pain to their families. Go to Internet cafes and bars? These occasions may not be suitable for everyone. In view of this market, Zhang Meiying, Zhengzhou opened a service project with "chatting" as the main business and catering as the shop, named "Chat Bar", which has been very popular since its opening.

The "Chat Bar" store is about 100 square meter with elegant environment. When flowers and plants are properly placed and melodious piano music plays, guests will naturally relax.

Operation mode: customers bring their own chat friends, "Chat Bar" provides certain services, and the service fee is charged by station; Or "Chat Bar" can provide customers with services such as chatting and making friends at the same time, and charge service fees and Taiwan fees for chatting and making friends. Recruit some high-quality "chat friends" from the university campus and the society by means of "basic salary+business commission", and they can "resonate" with the guests. On this basis, she launched "customer self-service", that is, customers can choose their own majors and characteristics according to their own wishes. In the third month, the business of "Chat Bar" has made great progress.

Zhang Meiying's propaganda method is also unique. First of all, with the help of a famous evening talk show of a radio station in Zhengzhou, I will be a guest program and send a message in the program: I will give free service of "chatting" to listeners who listen to the program and have the opportunity to pour out emotional stories on the phone within a limited time. This program is a platform for listeners to talk, and its positioning is similar to "chat bar". Its audience and participants are also potential customers of Chat Bar. This move really worked, and a group of listeners became "chat bar" guests one after another. The second measure is to use newspapers for free publicity. As a new thing, "chat" will naturally attract the attention of the media. Zhang Meiying called the local media one after another. After the reporter heard the news, "Chat Bar" appeared on the pages of many newspapers. The third move is even more powerful. In order to let customers release their emotions to the greatest extent, she launched a free service: set up a special chat room in the "chat bar" to let customers doodle on the snow-white wall at will and keep all the contents as a souvenir. As soon as this service was launched, customers left "handwriting" on the wall, with messages, blessings and confessions ... many people became repeat customers of "chat bar"

Then, for some high-quality single white-collar workers, "Chat Bar" has launched a more flexible management mode, "Chat with friends". Register some customers with chat needs, make key recommendations according to their chat needs, form pairs, and charge AA after receiving the service. This practice not only makes up for the shortage of "Chat Bar" in hiring chat friends, but also saves costs for customers.

After the first month, Chat Bar broke even. In the second month, the net profit was more than 4000 yuan!

City "Bubo" boutique h

Bobo is the most fashionable group in modern cities, second only to hippise and yuppies. They are elites in the modern new economic society with high academic qualifications and high income, but they yearn for the "consumption enjoyment" that is free and detached in leisure and spiritual life. Their consumption characteristics are shown in two aspects: they attach great importance to the "texture" of materials; Believe in "spinning a thousand pieces of silver, all come back!" In an affordable range.

Now some small shops specialize in Bubo people's business, selling exquisite cups, slippers, ornaments and other daily necessities. These supplies are expensive, and an ordinary pottery cup costs tens of dollars, but Bubo people are still willing to buy them.

First of all, operators should have a "wave" vision. Only in this way can we communicate with customers, understand and guide their needs.

Secondly, the decoration of Bubo boutique is concise and lively, and the location is critical: 1) The rent should not be too high. Boutiques do not sell necessities such as food and clothing, and the market segmentation is very narrow, so the quantity will not be very large, so the rental cost shared on each commodity is relatively high; 2) The location should be quiet. Bubo people's values determine that they don't like to "get together"; 3) The store itself and the surrounding environment should be graded.

Third, the classification of goods should be detailed and tasteful. "Bubo" is actually a way of life and a kind of consumption with special taste covering the field of mass consumption. A single store cannot involve too many categories, but you can choose a certain market segment. The goods themselves must be exquisite and first-class. For example, cups, generally, only about 10 cups in 100 are ok, so you must find this 10 cup. Many shopkeepers go to Hongkong, Taiwan Province and other places to choose the source of goods to ensure the quality. Finally, the maintenance of customers should be refined. Ensure that the shopping atmosphere is free and leisurely, and do not rush to sell and bargain loudly.

"Animation" Store I

Since the loss of Saint saint seiya, slam dunk and other animation works entered China, comics seem to be on fire overnight. These elegant, simple and pure cartoons suddenly became the hottest stunner. Opening an animation game accessories store to find a way to commercialize from the comic world does not require large investment and no technical threshold, but its development prospects are getting broader and broader.

plan

Initial investment: about 350,000 yuan.

★ Purchase money: Before opening a store, you need to know the market situation, that is, the most popular animation games and game machine models at present, and then analyze the positioning goods. The initial purchase price is around 20,000 yuan.

★ Equipment investment: the one-time investment in facade decoration and TV equipment (used for customer card testing and machine testing) is about 6.5438+0.2 million yuan.

★ Business items: selling game cards and game accessories, animation character models, game strategy manuals and other animation game-related products; ★ Provide game machine modification and upgrade service.

★ Monthly income: the net profit from sales of animation and game-related products is about 30%. According to the normal average level, anime shop's monthly product sales income is about 6.5438+0.2 million yuan.

★ Monthly expenditure: Rent: There is no doubt that anime shop's main customers are mostly young people. Therefore, it is best to choose the storefront around the school (such as next to the college student apartment). Rent a 2050-square-meter facade in the area frequented by these young people, plus utilities and other expenses, which is generally about 2000 yuan per month.

★ Personnel salary: Generally, there will be game machine modification and upgrade services in anime shop, and specialized technicians need to be hired. The salary is about 1 0,000-1,500 yuan.

★ Advertising expenses: anime shop needs to do some advertisements, so it is necessary to create a business atmosphere and a strong popularity. Average 200 per month-300 yuan. I'll teach you a trick: you can try to cooperate with various associations in the university. For example, if you go to the school club to advertise, the advertising cost will not be very high, but the advertising effect is very good.

★ Tax: The tax rate is similar to that of general stores, about 5%.

★ Profit: The gross profit per month is about 20,000 yuan. After deducting various expenses, it is the monthly net profit.

procedure

The procedure for opening anime shop is very simple. You just need to take your photo and ID card to register with the industrial and commercial bureau and the tax bureau.

skill

To open anime shop, we must keep a young and playful heart, and anime shop's business must follow suit. What game is popular with players, what related products should be sold. You can learn about the latest trends of popular games by reading some special animation magazines (such as King of Painting), and you'd better do some market research to get the most direct and rapid game market information. Only in this way can your store not fall behind and always sell the most cutting-edge and best-selling products.

Automobile accessories store j

The surge in private car ownership has led to the continuous warming of auto parts. Many drivers (especially female car owners) are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of car owners want to own a beautiful and personalized car. There are many business opportunities to be explored in auto accessories stores. Perfume, dolls, steering wheel covers and cushions are in great demand in the market.

How to invest in auto supplies stores? Service is very important, try to create a warm feeling for customers, because now customers have higher requirements for service.

Investigation of investment location: before investing, carefully analyze whether the area or lot is suitable for opening a car accessories store, including whether similar stores have been opened before the investigation to avoid repeated investment; The number of cars in this location must be considered, and whether the number of cars can be allowed to open stores here; Then, investigate the spending power of car owners and analyze the level and salary level of car owners; There is also the characteristics of consumers. If many of these people are conservative in consumption or don't care about consumption, investors should think twice and invest only when they are most sure. Generally speaking, auto supplies stores generally choose roads and areas with convenient transportation and many intersections, which is more convenient for customers to drive directly to the store to buy and attract customers' attention to the greatest extent. Personalized and fashionable shops in downtown areas will also attract many families who love cool to buy. In short, choose carefully and compare carefully.

Investment method: open a shop independently or choose to join a chain? For people who know the market thoroughly, it is wise to open a small shop with free personality. However, for those investors who have just set foot in automobile accessories stores, it is wise to join a brand store without full guarantee, which not only solves the worries of supply, but also saves some advertising.