Packaging a person, how to accurately translate this sentence in English?

Packaging a person = branding a person; Rebuild a person, repackage a person,

[1] Personal remolding: How to be treated differently.

There is always a lot of discussion about personal brand, and a lot of focus is on consistency. Apple is the design, Wal-Mart is the low price and FedEx is the reliable delivery.

People who successfully brand themselves are also famous for certain things. Martha Stewart's family life, oprah winfrey's authenticity. Although consistency does help brand promotion, the reality is that individuals (and companies) are more complicated than a single slogan or activity, and sometimes you want to be famous for other things.

[2] How do top politicians reshape their image?

As the House Majority Leader "reinvents himself"-meeting sick children and eric cantor who loves civil rights-it's time to take a look at this time-honored Washington game, in which reality gives way to public relations and the media's thirst for fresh stories.