Fashion Illustrator-Fashion Illustrator Foundation

Fashion illustration: The 500-year-old "Fashion Devil" fashion illustration has existed for nearly 500 years. Since clothing has come into being, it is necessary to transform the idea or image of designing clothing into fashion illustrations. This visual form originated from illustration, painting and oil painting, and is also called "fashion sketch". Fashion designers mainly use "clothing sketches" to brainstorm on paper or numbers. Its main function in design is to preview and visualize the final result before sewing the actual clothes.

Next, let's take a look at the historical development process of fashion illustration, a "fashion demon" with a history of 500 years.

1. The beginning of fashion illustration

Fashion illustration began in the16th century, when global exploration and discovery led people to be fascinated by the clothes of people all over the world. Books explaining different social classes and cultures are printed to help eliminate the fear of change and the social unrest caused by these findings.

Between 1520 and 16 10, more than 200 kinds of such prints, etchings or woodcuts were published, including the drawing boards of people wearing specific nationalities or grades. These are the earliest clothing illustrations and the prototype of modern fashion illustrations. These illustrations are likely to be used by fashion designers, tailors and their customers to inspire new design inspiration.

/kloc-artists JacquesCallot and AbrahamBosse in the 0/7th century used modern carving techniques to make realistic clothes and details of the times.

These periodicals have been published in France and Britain since the1670s, and are considered as the earliest fashion magazines, including Lemecure Gallant, The Lady's Magazine, LagalleriedesModes, LecabinetdesModes and LeJournaldesDamesetdesModes. During this period, the number of published periodicals has increased, which is a response to female readers who are increasingly eager to know the latest fashion news in the market. It was not until the end of 18 and the beginning of 19 that male style illustration became as important as female illustration.

2./kloc-the fashion plate of the 0/9th century

Fashionplate first appeared in the late18th century, and it was all the rage in Paris. During this period, HoraceVenet's "IncroyablesetMerveilleuses" and a series of watercolor fashion illustration carved by Georges-JacquesGatine during Napoleon I became famous.

France's status as a fashion arbiter ensures the continuous demand for fashion illustrations at home and abroad. This interest in fashion clothes and the increasingly extensive acquisition of fashion clothes led to the emergence of 150 kinds of fashion journals in the 9th century. These very detailed fashion illustrations capture the information of fashion trends and provide a general clothing guide.

It was also at this stage that high fashion appeared (at 1860). Fashion companies hire illustrators who will work directly with women's designers. When the designer hangs the cloth on the live model, the illustrator will sketch out the new design. They will also draw illustrations for each design in the completed series, and then they can send them to customers.

By the end of 19, manual color printing was replaced by full color printing. Fashion patterns began to use two figures, one of which can be seen from the back or side, so that clothes can be seen from more angles, thus making it easier to copy. /kloc-the focus of illustrators in the 0 th and 9 th centuries is accuracy and detail. They follow the convention of still images in order to provide comprehensive information and guidance for the audience.

Three. Fashion magazines and illustrations of the twentieth century

In the early decades of the twentieth century, fashion illustrations in the modern sense flourished for the first time. With the release of the latest fashion styles making more and more money, the work of fashion illustrator has become a profession. Fashion used to be an artist's work, but now it is becoming an industry, producing new goods in unprecedented quantities to fill the vacancy in department stores. These stores have created a new pastime-shopping culture.

The French luxury magazine Gazette was published from 19 12 to 1925, bringing together a group of young artists who have gained unprecedented freedom in interpreting fashion. Iribe is a leader among these fashion illustrators. He contributed to famous publications, including CharlesMartin, EduardoGarciaBenito, GeorgeBarbier, GeorgesLepape and UmbertoBrunelleschi. The printed version they produced for the Bulletin shows the influence of Japanese woodcut prints and the new changes in decorative art style.

In the United States, mass market fashion magazines Vogue and Harper'sBazaar cover social occasions and contemporary fashion trends. Harper 'sBazaar magazine signed an exclusive contract with Kurt from 19 15 to 1938, which is one of the longest contracts in the publishing history.

From 19 10 to the outbreak of World War II, the cover of Vogue magazine has always been illustrated. The early cover of Vogue shows the works of art created by American illustrators HelenDryden, GeorgeWolfPlank, GeorgesLepape and F.X.Leyendecker.

After World War I, European artists joined in, including EduardoBenito, CharlesMartin, PierreBrissaud and AndreMarty.

4. The Golden Age of fashion illustration

The period from1920s to191930s represents the "golden age" of fashion illustration. Every commercial artist is regarded as a fashion artist and a perfect draftsman. Many people can use authority and belief to represent the texture, luster and even weight of fabrics.

With the development of new photography and printing technology, photos are copied directly on the pages of magazines, which means that fashion patterns are no longer the representative of modern life. By the early 1930s,1930s, photos had become the first choice for magazines. Vogue magazine 1936 reported that the sales of photo covers were better, and illustrations began to be placed in the inner pages.

With the economic recession after the 1929 stock crash, the dependence of American fashion industry on Paris fashion has decreased. During the two world wars, the clothing manufacturing industry in the United States made great progress, improved mass production methods, and realized the standardization of sizes. Middle-class women can rely on skilled tailors to buy the latest fashion designs at affordable prices, while the patterns published by magazines such as Vogue and Women'sJournal are priceless to family tailors.

The main purpose of Vogue magazine is to show the readers fashion as much as possible. Photography liberates illustrators from the need for accurate records of clothes and tends to interpret fashion clothes. According to the magazine's publisher, "artists are mainly interested in getting interesting pictures and decorative effects." They are tired of faithfully reporting anything about the spirit of contemporary fashion, so they are bored. "

Dior's "NewLook" in the late1940s provided inspiration for the post-war fashion revival. In many ways, this is a retrogressive style, going back to the past instead of looking forward to the future, but it also symbolizes returning to a more cheerful and optimistic era.

Verb (abbreviation of verb) The Destruction and Revival of Fashion Illustration

In the 1950 s, fashion editors spent more budget on the editing and dissemination of photography. Later, fashion photographers were promoted to celebrities, which meant that illustrators must be satisfied with making a fuss about underwear and accessories or engaging in advertising activities.

In the 1960' s, the status of fashion illustration in magazine publishing industry has been disappearing, and this trend has been reflected in the new category of youth magazines. Many such magazines were published in the 1960' s, and all of them used illustrations as a cheap substitute for photography.

AntonioLopez was the only artist who regularly appeared in Vogue magazine during this period, and his career began in Women's Wear Daily.

In the second half of the 20th century, fashion illustration was difficult to survive, and it didn't start to revive until1980s. Published a new generation of artists in Lamoden Peinture (1982), Condenast's Vanity (1981), VisionAire (19 1) and other magazines. This revival is attributed to advertising activities, especially Barney's advertising activities in new york at 1993- 1996.

6. Today's fashion illustrations

Between fine arts and commercial arts, fashion illustration has recently been re-evaluated as an important genre. Because beauty and elegance are out of date in the fields of fashion and art, fashion illustration sometimes seems to go back to an earlier era.

Photography is very good at recording the details of clothing, so the illustrator's focus is no longer on the accurate presentation of clothing, but on explaining clothing and possible wearers. At the end of the 20th century and the beginning of the 20th century, with the support of digital tools and social media platforms, it developed a series of unique artistic styles. From 65438 to 0990, pioneer illustrators such as Edtswaki, Graham Rounthwaite, Jasonbrooks and KristianRussell began to rise in the field of computer graphics.

This period witnessed the emergence of computer design programs AdobePhotoshop and Illustrator, and also witnessed the revival of traditional art-based fashion illustration forms. Parsons School of Design and FIT College in new york began to provide illustrations as a special element in their fashion courses. Hand-made "traditional" illustrations have been revived, and fashion illustrators often look back on past masters for style inspiration. Fashion illustrations based on classical methods have successfully supplemented those created by more modern methods.

Recently, through the cooperation between fashion designers and illustrators, illustrations have become popular. With the use of social media, fashion illustrators began to attract people's attention. Fashion illustrations are full of vibrant colors, intricate patterns and endless personalities, which leave a deep impression on people.

Welcome to watch WeChat official account's "Painting Practice", get a free gift package of illustrators' painting cheats, and learn about the world commercial illustration prices.

Fashion illustration Foundation | Detailed Illustration Steps of Fashion Figure Proportion Tutorial Fashion figure, also known as "sketch" human body, is a basic fashion figure. We can design clothes or draw a floor plan on the basis of drawing the human body, which is also the starting point of fashion illustration.

Outline the fashionable human body

First of all, you must be familiar with some proportional rules.

The fashionable human body is measured by "head length", and each head length represents 1 inch. In general, the fashionable human body is basically 10 head length, but it doesn't mean that the head length of 9 or 1 1 is completely incorrect. More often, it needs to be decided according to the characteristics of the clothes painted. For example, loose shirts, big sleeves or big collars, and many details of corsets, you may have a long waist and neck; If it is an exaggerated bat sleeve, the arm should be longer. If it's a skirt, you need longer legs.

Different clothes need different emphasis, and different emphasis needs different exaggeration.

The following is an example of a human body with a head of 10:

1. Draw a vertical line on the paper and divide it into 10 intervals. The top line is 0 and the bottom line is 10.

Each line represents a different part of the human body.

2. Head: Draw an ellipse between 0 and 1. The chin is just on the 1 line.

3. Shoulder and neck: Draw the neck and shoulder between 1~2. Shoulder width is about 1.5 head length (special style clothes may be different).

4. Waist and hip: Draw a line from both ends of the shoulder (shoulder line) to the waist line, and the waist width is about 3/4 of the head length. Draw a line from both ends of the waist (waist line) to the hip (the highest point of the hip is 4). The width of the hip is greater than the head length and waist, but less than the shoulder width.

5. Legs: Draw a tapered straight line from both ends of hips, from 4 to 10.

6. Foot: Draw a triangle on the outside of the lower end of the leg. The base of the triangle is the toe, and on the line 10, the vertex of the triangle is the ankle.

7. Arm: Draw a tapering line down to the wrist at the shoulder line.

8. Hand: Draw the hand roughly with rectangles and triangles, with the fingertips on line 5.

Now a rough basic human body has been drawn.

9. Smooth all parts of the human body. (The head, neck and shoulders are naturally connected, and the lines from armpit to waist, upper hip circumference, buttocks and crotch to ankles, feet and arms)

Regarding the comparison of ideal figure of fashionable human body, we actually need to be flexible and accept the changes of fashion. What looks perfect in one era may look particularly strange in another. For example, if you look at Monroe in the 1950 s by current standards, many people may think that she is a little fat ~

The following criteria determine the "perfect" fashion figure of a certain era:

Models or celebrities of that era

Emphasize the body parts and certain postures of the characters.

Fit clothes and underwear or other decorations, or no decorations.

Generally speaking, the fashionable human body must be higher than the ordinary human body, so as to better display fashion and highlight the effect of fashion in photos or artworks.

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The most popular and eye-catching fashion illustrations are here! The works of Helen Downey, a popular fashion illustrator

As an established visual communication medium, fashion illustration has not stopped developing in the new era, but also derived many new forms of expression with different styles. How many popular and eye-catching fashion illustrators and their works do you know?

Fashion illustration's golden age

In the early days, the cooperation between fashion illustrations and fashion magazines helped it enter a heyday. At that time, magazines almost invariably used illustrations to make pictures from the cover to the inside pages. At that time, readers received fashion, art, taste and other information from exquisite illustrations. It can be said that fashion magazines and fashion illustrations at that time were mutually successful.

Harper magazine cover

Fashion illustration's Collision with Fashion Brands

In the digital age, photographic works have become the main source of visual communication of magazine publications. Although the magazine era with fashion illustration as the main propaganda media has ended, the fashion illustration industry has not fallen asleep, but has been developing and evolving in a new direction.

The cooperation between fashion illustration and fashion brand is the most successful new way excavated at present. As the hottest brand at present, Gucci often looks for some popular illustrators to cooperate on social media.

The following colorful and poetic works are all created by illustrator HelenDownie. It is worth mentioning that this highly professional illustrator is actually a housewife with a non-professional background. Her legendary experience and her paintings became popular on the Internet at the same time. In addition, her painting style is strikingly similar to the new aesthetic concept advocated by Gucci, which made the brand creative director take a fancy to her works at a glance and launched a series of in-depth cooperation.

Helen doni factory

Although she is a mother, there is always a little girl's innocence in her unconstrained works. In particular, the innocent big eyes of the characters in the painting are even more strange and full of childlike interest.

Helen doni factory

However, this is not the first time Gucci has cooperated with a fashion illustrator. Previously, the brand also invited another illustrator, AlexMerry, for a more "artistic" cooperation.

From new york to London, from Milan to Shanghai, all cities with art walls were occupied by Alex's creative fashion illustrations almost overnight. It is rare for such a giant fashion illustration to be presented in this way, so when the picture of the art wall was released, it immediately caused a sensation on the Internet.

AlexMerry's works

In addition, Gucci will also sell products in the form of illustrations, so that all interested consumers can find and own these products. They turned these fantastic products into reality. On the other hand, the audience can see from these romantic fashion illustrations that the style of fashion illustrations is no longer single.

AlexMerry's works

When it comes to cross-border cooperation between fashion illustrations and brands, Prada has to be mentioned. 20 18 men's spring and summer series show, the brand invited illustrator JamesJean to cooperate for the second time, which shows the degree of attention of his works.

The works of James Jean and Oliver Schlowing.

This time, JamesJean and Belgian graffiti artist OliverSchrauwen jointly created an illustration of the exhibition space. Viewers look at these pictures, just like watching a funny comic book on the spot.

At the same time, the author also produced an illustrated publicity video with the same style for Prada. James's cool illustration style, combined with Prada's futuristic fashion style, complement each other.

JamesJean's works

In the same year, in Prada's women's show, the brand also chose to join hands with fashion illustrators. Eight female illustrators were invited in this collaboration: StellarLeuna, TrinaRobbins, BrigidElva, JoelleJones, GiulianaMaldini, NatsumeOno, Emma Rios and FionaStaples.

In addition to jointly creating the wall works of the exhibition space, they also perfectly integrated the illustration works into the new season's fashion series. Their comic style works not only inject vitality into fashion, but also increase the possibility of stylization of fashion illustrations.

Today, fashion illustration is no longer routine. Everyone can create their own illustrations as long as you are willing to write.

GraceCoddington's works

Pioneer fashion illustration

In addition to cross-border cooperation with fashion brands, some professional fashion illustrators insist on independent creation. While mastering the basic techniques of illustration, they extended and explored the painting form of fashion illustration and explored their own style.

VelwynYossy, a pioneer of fashion illustration, has drawn a series of unique works. From the smooth and neat lines of the characters in his works and the exaggerated but still just right overall proportion, we can see that he has been pursuing modernist aesthetic ideas.

VelwynYossy's works

ErnestoArtillo, another new star fashion illustrator, extended fashion illustration to a more abstract direction. His unique visual expression technique broke the public's traditional cognition of fashion illustration.

Some of his recent surrealist works combine dynamic and static, virtual and real, and the visual impact of illustrations is infinitely magnified by hand-drawing and collage, which makes static-oriented fashion illustrations have a bit of momentum.

ErnestoArtillo's works

His creative works are not only published in major magazines for a long time, but also often exhibited around the world. ErnestoArtillo said, "When I see my work, I want to feel relaxed and excited." The same is true of normal life. I will find a balance and how to break the existing state. "

ErnestoArtillo's works

Even though the golden age of fashion illustration has passed, it is undeniable that fashion illustration still occupies a place in the fashion field and is full of high artistic value.

Fashion illustration is one of the few industries that can combine business and art perfectly, and the continuous emergence of sought-after illustrations increases the possibility of fashion illustration moving on.

JamesJean's Dynamic Fashion Illustration

After learning about these most popular and eye-catching fashion illustrations, everyone can raise their pens and try to explore a new way of fashion illustration. The next popular fried chicken may be you.

Wonderful review:

[Editor, Wen/Chen Zhuo]