Traditional Culture Encyclopedia - Photography major - Digital Marketing Course: Mastering the New Field of Marketing

Digital Marketing Course: Mastering the New Field of Marketing

Digital marketing is a hot topic in today's business field, and mastering digital marketing skills has become an essential ability for enterprises and individuals. This course will be divided into four stages, from basic skills to in-depth e-commerce field, to new retail, and finally comprehensive training to help students fully master the core skills of digital marketing.

basic skill

This stage will lead students to master the basic skills of digital marketing, including computer introduction, web graphic design, product photography, e-commerce platform opening and decoration and other courses. At the same time, I will also study courses such as color psychology, marketing plan writing and editing, so that students can be comfortable with creativity and strategy.

Go deep into the field of e-commerce

At this stage, we will go deep into the field of e-commerce and explore a new realm of marketing. Students will study courses such as multi-platform operation of e-commerce, commercial advertising design training, new media marketing and search engine marketing. To make the brand stand out. At the same time, we will also learn cutting-edge knowledge such as 3D scanning and printing and consumer psychology to help students lead the market.

Towards new retail

This stage will lead students to new retail and master big data and logistics management. Students will learn new retail logistics management, big data platform management and application courses, so that students can be invincible in the new retail wave. At the same time, we will also study online advertising planning and design, personalized product production project management and other courses to provide support for students' all-round development.

Comprehensive training

At this stage, comprehensive training will be conducted to enable students to improve their skills in practice and become industry leaders. Students will participate in comprehensive training on new retail operation, application training on big data platform, promotion training on new media and other courses, communicate with peers, learn from each other and grow together, so as to put wings on their future careers.