Competitive Analysis of College Student Group Buying Network

(1) Advantages (S)

The number of college students who browse the Internet accounts for a large number of people who use the Internet, and the number of online shoppers is also considerable. However, college students have fewer sources of income and expenditure compared to the general public. Therefore, if they can purchase items of the same quality that are cheaper than the market price, it will be attractive to college students. Based on this, we launched a student group purchase to pool the efforts of students to obtain lower-priced products. In group buying, in addition to purchasing products at lower prices than the market, you can also save a lot of shipping costs and time. Therefore, it is more attractive to college students.

(2) Disadvantages (W)

The number of students in colleges and universities is limited, making it difficult to exceed a certain number of customers. Because this website only allows students from colleges and universities to participate in group buying. Therefore, compared with other shopping websites, this website is more likely to be limited by the number of consumers.

(3) Opportunities (O)

For college students, word of mouth or BBS, Internet promotion is very rapid. Therefore, student-to-student recommendations can be leveraged as long as a certain level of publicity is achieved. Take the Shandong University Forum's BBS site as an example. It has over 10,000 visitors every day. As long as someone promotes it on the site, they will get an immediate response. Not only does it have strong promotional power for the product, but its sales power is also relatively obvious.

(4) Threat (T)

All online shopping competitors on the Internet, including online shopping, auctions, and group buying websites on other websites. Mass merchandisers or retailers in physical channels are also external threats. Because they can buy large quantities of products at low prices. Therefore, the price of the product can also be lowered when selling.