My heart is cold and my heart is flying. How to reply to the next sentence?

If the other person is a girl, you can reply like this: You are my flower girl.

Cool heart and flying heart are Sprite's advertising words, endorsed by Jay Chou, who is popular all over the country, making this advertising word also popular all over the country.

Innovative thinking, or creative thinking, refers to the unique thinking that people can constantly ask new questions and come up with solutions to problems in the process of thinking. It can be said that any thinking that can come up with new ideas, create new things and find new methods belongs to innovative thinking. Innovative thinking must be used in the process of advertising creativity. To this end, we should grasp the following principles:

First, the principle of influence.

In the dazzling array of newspaper advertisements, in order to attract people's attention quickly, we must put the promotion of visual tension in the first place when advertising creativity.

Photos are common visual content in advertisements. According to statistics, in economically developed countries such as the United States, Europe and Japan, 95% of graphic visual advertisements use photography. In the 1 13 China Advertising Festival held in Kunming in October, 2006, 14 of the 16 advertising works that won the gold, silver and bronze awards in the plane category (corporate image) used photography. In particular, the four works that won the gold medal fully combined photography with computer post-production, which expanded the vision and expression of advertising creativity, had a strong visual impact and left a deep impression on the audience.

Second, the principle of novelty

Novelty is an eye-catching mystery of advertising works, and it is also a law that cannot be ignored in advertising creativity. With a sense of freshness, advertising works can be ups and downs, and the peaks and peaks are protruding and fascinating; With freshness, the advertising theme can be deepened and sublimated; With novelty, advertising creativity can fly away from naturalism and fly to a higher level.

In advertising creation, due to inertia and the mindset formed by inertia, many creators climb a slide in a complex thinking field, which seems to be "familiar with the door", but in fact it can only push the wheels of thinking to move inertia and "wear new shoes and take the old road". This kind of advertising works often cause readers' visual numbness and weaken the communication effect of advertisements.

Third, the principle of inclusiveness.

What attracts people's attention is the form, but what touches people's hearts is the content. Unique and eye-catching forms must contain thought-provoking and profound contents to attract people to take a second look. This requires that advertising creativity should not stay on the surface, but let the "essence" appear through "appearance", so as to effectively tap the readers' deep desires.

Good advertising creativity is to skillfully combine familiar things to achieve novel communication effects. The establishment of advertising creativity, the selection of materials around creativity, the processing of materials and the post-production of computers are all accompanied by the scrutiny process of image thinking. The purpose of reading is to make advertising works accurate, focused and shining.

Fourth, the principle of permeability

The best feeling of people is moving. Nothing is more touching than affection. The change of readers' mood will inevitably lead to the change of attitude, just as the steering wheel turns, so will the car.

Excellent advertising creativity often aims at "moving people with emotion". For example, a half-page public service advertisement "Have you considered them?" The picture is based on the eyes of two rural children who are eager to study and the dilapidated tables and chairs in the corner of the classroom, holding up the ten thousand yuan hospitality invoice that has been audited and reimbursed, causing readers a strong psychological * * *. It is not easy for farmers to earn a penny, but some people spend a lot of money on entertainment. If each of us saves one yuan, more poor children can realize their learning dreams. This public service advertisement won the first prize of a provincial news award in 2004 because of its accurate emotional expression and appropriate appeal.