The relationship between color and emotion

Color emotion is the result of subjective physiological and psychological factors.

Color itself has no emotional meaning, and color emotion is the result of human subjective physiological and psychological factors. In other words, color emotion comes from the * * * sound formed by the designer's intention and the viewer's feeling.

The emotional manifestations of commonly used colors are:

1, red has strong visual acuity, excitement and vividness, giving people positive and enthusiastic associations. In people's minds, they like to associate red with auspiciousness and celebration, so they often use red in activities. Red is easy to associate with blood, giving people life and danger, so fire engines are all red. It can also bring us warm, positive and lively emotions.

2. The lightness of yellow is higher than that of red and orange, and it has a light, bright and gorgeous feeling. Yellow is the brightest color, giving people a bright, brisk and lively feeling. Yellow has strong recognition and high attention. In ancient China, yellow was a symbol of nobility and authority.

3. Blue occupies a very large proportion in nature, which means blue sea and blue sky, and is a symbol of freedom and peace. Blue is not very eye-catching and has low recognition, but it gives people a noble, profound and broad feeling. Blue is an extremely calm color with the characteristics of calmness and reason. In the west, "blues music" refers to sad music.

4, green means growth, full of vitality, is a symbol of youth, life and hope, giving people a sense of security and peace. Its irritation is not high, it is a relaxed and pleasant color, and its influence on physiology and psychology is mild, so green is the color that most people like.