What are the ways of online promotion and offline promotion?

1. Online promotion refers to the promotion of products through the Internet, including blog promotion, forum promotion, search engine promotion and APP promotion.

Its advantages are not limited by geographical location and promotion channels. Low cost, wider promotion range;

Its disadvantage is that the fiercer the online promotion competition, the lower the efficiency.

2. Offline promotion is a traditional marketing method, including advertising promotion, activity promotion, holding preferential activities and introducing preferential policies.

Its advantage is that the promotion area and people will be more accurate; The acquired users will be more real and reliable; You can also do it face to face with customers.

Its disadvantage lies in geographical restrictions, high cost, and offline promotion needs more time and energy.

Extended data:

With the development of Internet technology and network promotion, there are many main forms of network promotion, the essence of which is to obtain user traffic. Offline promotion is relatively used by traditional enterprises.

Online promotion and offline promotion have their own advantages. With the development of technology, online promotion is also constantly innovating. The promotion of activities should be combined with reality, or both.

Many enterprises combine online promotion with offline promotion, and offline promotion has a professional name in internet enterprises: push. Offline promotion can not only improve the direct traffic of the website, but also be a way to promote corporate brands. Only by combining offline and online promotion can we give full play to the greatest advantages of corporate advertising.

Baidu encyclopedia-offline promotion

Baidu Encyclopedia-Network Marketing Promotion