Changzhou haode photography studio

He founded 18 photo studios in six years, all of which originated from his "spare tire" theory.

Dropped out of high school, stayed at the construction site and worked in a factory. Liu, who is in his early 30 s, is now the owner of Jiangsu Victoria Wedding Studio 18 chain store, with an annual profit of nearly 10 million. In this interview, he said, "When I got through the first difficult period of starting a business, I knew that my position in my heart had changed from a poor boy to a' rich' person."

? From the poor to the "rich", this not only refers to the leap of wealth and income, but also the world is not short of "poor ghosts" with an annual salary of one million. Many people can't get rid of the psychological shadow of "poor people" all their lives. In the TV series "in the name of people", farmer Zhao guards a wall of RMB, just like guarding a bumper harvest field. He imprisoned his life with the wall of RMB and became an out-and-out money slave. In Liu's view, the real "owning" money is not only the amount on your bank card, but also changing the relationship with money. This is a real mastery and flexible use, turning money into a tool and a help.

Einis17th anniversary interview, we are fortunate to invite Zuowei Liu, the protagonist of the 20th10 graduate, to talk about the material and spiritual double blow he has achieved since his graduation. He has been in business for many years and is happy to share his life story.

For the first time in my life, I suddenly realized that fists are not men.

/kloc-at the age of 0/7, he chose to drop out of school and stayed at the construction site for several months. Due to his rebellious youth, he chose to drop out of school and stayed at the construction site for several months. Because of his youthful spirit and his extra loyalty, he often fights and gets into trouble. In a conversation with his elders, he realized that he could not solve any practical problems with his fists. He was a man.

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? In his hometown where the Internet is underdeveloped, he often disappears for three days, which surprised his parents this time: he quietly searched online for a long time and finally chose his own photography major, locking in Suzhou, Zhengzhou and Wuhan, which are too close to home. He wanted to be completely independent, and finally chose Suzhou and Einis, which are quite famous in the industry.

In Einis: If you have a spare tire, you will have "confidence".

? After studying photography in Einis for half a year, Liu is a real "diagonal youth". This car-scrapping man not only likes to die with his major, but also often asks the teacher to learn scene selection, composition and shooting skills in different light after class. With the help of the teacher, he also learned PS retouching and post-editing, and cultivated a number of "spare tire" skills. After graduation, Ennis was hired by a well-known studio in Suzhou with the absolute advantage of "one specialty and many abilities", but a year later, he took the initiative to lose his job.

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Ennis took photos with his classmates and teachers during his school days. I went to Wuxi, Changzhou, Beihai, Hebei and other places successively, and passed all the way, from photographer to supervisor, from director to manager.

? Young Liu: "Many people will mind saying, if you finally find a good job and are afraid of losing your job, will you be afraid if you choose a new city to find a new job frequently?" I asked. "Yes, I was worried from the beginning that I couldn't do it well. A year later, I was like a duck to water. At this time, I will worry that my life is too comfortable and technically stuck in place. In fact, when I am doing well in a store, I should look for a new breakthrough. " Liu rushed down like this. "You will find that what you are worried about doesn't exist. The only stability you need to pursue is to polish your skills and have two brushes. " This is a step-by-step attempt after graduation, which let him put down his troubles and anxiety. Step by step, he didn't encounter any danger, but he got bolder. At the beginning of the business: the partners in the studio of less than 80 square meters left one after another. Later, I returned to Suzhou to start a business with my friends. Starting from a small studio of less than 80 square meters, the initial challenge was that there was no single business for two consecutive months. At first, passionate partners left one after another. "At that time, I could see that my parents were very sad, but I was afraid of putting too much pressure on me. My family came over and advised me: "At that time, I could see that my parents were very sad, but I was afraid of putting too much pressure on me. My family came to persuade me that instead of wasting it like this, I would rather work for someone, at least I can earn money every month, so I don't have to worry so much. I talked to my family once and worked out an account. I said that if I persist, my business will lose money this year, but I will go back to work for a few years to make up for it. I can take the risk. I don't have many ideas. "I admire this sentence very much. How many people are walking on thin ice at the start-up stage? He thought of the worst results and risks in advance, insisting that "I have confidence and can bear it". From opening the first studio with a loan of 600,000 yuan to opening the 18 wedding photography chain studio, in less than a year, Liu received more than 200 orders. Seeing the prospect of business, he borrowed 600,000 yuan to upgrade his studio into a photo studio. This amount, in the Suzhou property market at that time, was equivalent to the full amount of a house. " From the persistence in the initial stage to the loan to open a photo studio, you have always been confident. What is the source of your confidence? "I asked. ? Mr. Liu thought for a moment and said, "At first, when the partners left one after another, I was just a little disappointed, but I didn't despair. When I got a loan to open a photo studio, I was also under pressure, but I kept insisting. My biggest source of confidence is that I have a spare tire. I think even if you fail to start a business, you can make a lot of money by working for others. In retrospect, I'm lucky. The first difficulty I encountered in my entrepreneurial career was that the huge loan behind me didn't give me too much pressure, so I think I can make a lot of money, "he said with a smile." The word "feel" is very appropriate. Some people earn millions a year, but they are still worried. Some college students earn thousands of dollars a month, so it is difficult to be a house slave, but after reading a few books, they feel very rich. The difference in subjective feelings between a "poor ghost" with an annual salary of one million and a "rich man" with a monthly salary of several thousand is actually the difference in personal understanding.

The real spare tire is not the deposit on the bank card, but the confidence in the bones. "From the first store to the online and offline 18 chain stores, what is the secret of your business success?" I asked. "Yes, I have always believed in gravity. No matter what you believe or are obsessed with, it will come. I believe "yes, I always believe in gravity, no matter what you believe or cling to, it will come." What I believe is not the money in the customer's pocket, but the thoughts and comments in the customer's mind. When opening a photo studio, many post-80s customers don't pay much attention to your store, they are more concerned about where to shoot and how many sets of clothes to change. When I opened a photo studio, I found that more and more young customers would evaluate the level of the store. They want not only lining, but also face. In this process, I will spend a lot of money to decorate, meet the changes in customer needs, and make my business run. There are many poor people who win lottery tickets, but few can change the wealth of life. Because they are not really rich, for the first time, I feel that I will not be without money. That's because I have a spare tire, which is my skill. For the first time, I really felt that I was "rich", which is when my relationship with money began to change. ? At the end of the interview, Teacher Liu specially said, "Thanks to Einis for changing my life plan. During my six months in school, I thank Einis for his support and help, and let me know some professional knowledge of photography. Finally, through my unremitting efforts, I graduated smoothly and entered the society and photography industry. From the photographer to the store manager, I have accumulated many different experiences in a down-to-earth manner. I feel very lucky to have my own physical store at present. " ?