There are many photography tutorials like Tik Tok. Why does Sha You like him?

Recently, I observed the red data platform and found that the account of "Shenzhou Teacher" was on the new list. If you are lucky to be on this list for the first time, then the third login can only say that this is strength. In fact, anyone who has seen Tik Tok knows that Tik Tok has countless accounts for photography courses, but they are also doing photography courses. Why can Teacher Shenzhou continue to suck powder for a long time after accumulating 3.699 million fans?

Below, I will analyze this account in detail for everyone.

The development of this account can be roughly divided into three stages. Looking at the early article of Teacher Shenzhou, we can see the first stage of this video account: Meitu+soundtrack. Since the content creator of this Tik Tok account is also a photographer, it can be seen that this account initially released some beautiful women with music output, and the average praise of the video collection was around 3,000, but the user growth was not obvious because it did not give users more practical content.

The second stage: real appearance+tutorial

With the increasing fatigue of account fans, Teacher Shenzhou has also made adjustments in content. She didn't output her own photos, but appeared as a real person, telling how to take photos. At the same time, the models in Meitu also came out of the plane and became photographers+models, which made people feel more real and grounded. After the content adjustment, we can see that the number of likes and the amount of play of the video decreased slightly, but it entered a straight-line rising stage in the later stage.

The third stage: scene tutorial

Scene, as its name implies, is to create a usage scene for users, so that users can feel more singing. A video that made "Shenzhou Teacher" popular was "How to Shoot the Road". So far, it has gained 1.603 million likes and 77,000 reposts. This video is just an ordinary photography course, but its special feature is that it directly and clearly points out the scene, that is, the road. Under the guidance of this scene, users can be intuitively guided to think that they can take the same beautiful photos in this scene when taking pictures. Compared with other similar photo accounts without scene guidance, the scene guidance of "Teacher Shenzhou" is hit the floor. For example, some photography Tik Tok accounts will tell you how to shoot light spots with your mobile phone, but for most users, it may not even be clear in what scene there will be light spots. It may give users a different feeling.

Generally speaking, in this rapidly disappearing era, both text and video should give users a real and beneficial feeling, and the content should be practical rather than abstract. Therefore, when doing content output, it is more attractive to fans to use the scene-based content output method.

Tik Tok's first listed marketing service company "Shake Red" is committed to building a closed-loop ecological chain of global mobile integrated marketing in Tik Tok.