Are there any requirements for small red book merchants to open stores?

There are some basic requirements for opening Xiaohong Bookstore, mainly including the following aspects:

1. Qualification requirements: merchant stores need to meet certain qualification requirements. Generally require a business license or individual industrial and commercial households registration certificate, as well as business qualifications of related industries (such as food business license, medical device filing, etc.). ). Merchants in different industries and different business scopes may have different specific requirements.

2. Abide by the rules of the platform: merchant stores need to abide by the rules and policies of the little red book platform, including content management, commodity management, user service and so on. The platform stipulates that it is forbidden to publish non-compliant content and false propaganda. And impose penalties on business violations. Merchants need to be familiar with and abide by these rules.

3. Commodity quality and after-sales service: Merchants need to provide high-quality goods and good after-sales service. Ensure that the product description is accurate and the product quality meets the standards, and provide timely and effective after-sales support and after-sales guarantee.

4. Protecting consumers' rights and interests: Businesses need to protect consumers' rights and interests and operate in good faith and law-abiding. There shall be no false propaganda, fraudulent sales and other acts to ensure that consumers' shopping experience and rights and interests are protected.

5. Responsibilities and obligations: Merchants need to bear relevant responsibilities and obligations. For example, abide by the trading rules, timely delivery, reasonable handling of returns and so on. Merchants need to establish good interaction and communication with buyers to solve problems in time.

It should be noted that the little red book platform may have some specific requirements and restrictions for different industries and business types. Specific requirements may vary due to factors such as regions and industries. It is suggested that before opening a merchant's shop, read the merchant's entry guide and relevant regulations provided by Xiaohongshu platform in detail to ensure that you meet the corresponding requirements.