Self-media+:An era of "self-media+"is coming.

"Being the first" has basically been written. There were two thinking models, but I don't intend to write any more, because all the most important thinking models have been written. If there is a fate, I will write the remaining thinking models into the book, which is more systematic.

But the rule of success has not been written yet, because there is still a great tool that has not been written, and this tool is called "self-media+".

We used three thinking models to explain why to be the first and how to be the first. But this is not over yet, because being the first is not your decision, but the user's decision, so we still need to connect with the user.

the reason is simple.

In ancient times, there was a saying that "the fragrance of wine is not afraid of the depth of the alley". In fact, this sentence is very problematic. No matter how fragrant the wine is, you are afraid of the deep alley. You must shout, and you must hire someone to shout, and the whole world will shout and tell the world that you have the best wine in the world for everyone to taste.

this is the thinking of doing business.

because we need to understand a minimum truth, achievement = the value created by a single person × the number of people reached.

Your wine smells good, which means that you can bring more value to everyone. Based on the underlying logic of value exchange, you can also get some value yourself.

But no matter how big this value is, if the number of people reached is , then the result of the final equation is ; Or the number of people reached is too small, which is basically negligible, and the final achievement value is basically negligible.

If you look at the most successful enterprises in the world, their success logic is not based on the value created by a single person, but on the fact that many people have been reached and successfully reversed through the head.

Of course, some enterprises succeed only by a few people. Most of these enterprises take the route of luxury goods, which is actually more difficult, because luxury goods are a fictional force, which requires a strong brand, and brand building can never be completed overnight.

Therefore, the more universal rule of success is to find your niche and become the first there, and at the same time let more people know that you are the first in this niche.

this is what ordinary people like you and me should care about. Use a mind map to express this:

Fortunately, I came into contact with the field of self-media very early, and I worked hard in this field for three years before I personally felt something that many people didn't know, but it played a decisive role in helping everyone.

this thing is-this is an era of "self-media+".

Next, I will take you into a brand-new world, and take you to look at the self-media again.

I will tell you my subversive feeling on this matter, which may not be understood by many senior media people, because it requires cognition and opportunity.

In the past two years, with the richness of the people I met and the things I experienced, I began to feel more and more distressed about one thing.

the thing is, after realizing "self-media+",I suddenly found that so many people's cognition of self-media is still at a very shallow level.

too many people think that self-media is just one of thousands of ordinary jobs, that is, a writer who writes articles and then earns money by advertising and selling classes.

if that's the case, I would have stopped being a self-media. How much do you earn by writing articles? How much do you earn by taking advertisements? How much do you earn by selling classes?

You know, my ambition has always been too big to say. But I still enjoy doing it, which means I must have seen something in a higher dimension.

Because of this higher dimension, I am willing to put up with not making money now, I am willing to give up many opportunities, and I am willing to sacrifice the most noble year or two in my youth.

But it seems that few people look at self-media from this dimension.

They think that self-media is just one of thousands of ordinary jobs, not even a good job, but a sideline at best.

Use a picture to show this:

In fact, they are all wrong. Since the media is not in the work system at all, it is connected with every job, and it is in a higher latitude system.

This higher dimension represents your life's achievements, which includes your work and, of course, self-media. However, work and self-media are not related, they are at the same level, and self-media is a tool to empower work.

This is represented by a picture:

If we look at the problem from the dimension of "lifetime achievement", everything will suddenly become clear, and work is only a tool to achieve great achievements. But it's not enough to have the tool of work alone. You have to have a good method.

and a good way is to "find your niche, and then dig deep into it to become the first" as mentioned in our previous three thinking models.

this is our working strategy.

But you will find that many people in this society are actually the first in a certain field, but their achievements are not high.

For example, there are two kinds of people: one is teachers and professors in universities, many of whom are already the first in a certain subdivision, but they are unknown; One is some technical talents, enterprise executives, etc. in the enterprise. Although they can also get the attention of the company, their achievements are not great.

why is this happening?

because too few people know that they are the first!

So they can only provide value to others in a very narrow circle. From the equation of "Achievement = value created by a single person × number of people reached", we can see that because the number of people reached is very small, the achievements on the left side of the final equation are very limited.

what should I do?

Of course, try to tell the world that you are the first in this field, and you can provide people with value that others can't.

For example, I got the teacher Xue Zhaofeng. Although Xue Zhaofeng is definitely not the first in the field of economics, Peking University and Tsinghua are better than him, but because I don't know them, or I can't reach them.

And Mr. Xue Zhaofeng is the only person I can reach now, so he is the first in our hearts; Because he is the first and can provide us with value, we all choose to pay for his classes and buy his books.

Therefore, Mr. Xue Zhaofeng has achieved great success, and because some smart people recognized that "he is the first in many people's minds", they invited him to Qipa to say that Mr. Xue Zhaofeng has once again achieved a leap in life and is known by more people.

do you see it? These are two completely different lives.

If Mr. Xue Zhaofeng hadn't given lectures and published books, no one would have recognized his value, and he wouldn't have joined Qipa later. He may still be just a professor.

the logic behind this is two things: first, to be the first; Then, let more people know that you are the first.

But it's not easy. In the past, if a person wanted to spread his influence, he probably had two paths.

first, publish a book. This is also an extension from the media. For example, Dr. Gwende conveyed something very important in the profession of doctors through the book List Revolution, thus letting many people know that he is the first.

second, attach to the big platform. For example, Zhang Xiaolong of Wechat, Dr. Wang Jian of Alibaba Cloud and Huang Zhizhong mentioned by Qipa, although they don't do self-media or publish books, they have great influence because of their achievements on the big platform.

as you can see, these two roads are very difficult, and ordinary people basically have no chance to do it all their lives.

but! Today is different!

The Internet gives everyone a chance, and there are many platforms for you to speak out and tell the world that you are the first in a small circle and an ecological niche.

I remember that when I first felt this power, Spenser said it in his class. He said that he used to be just an ordinary employee selling wealth management products, but later, because he was a self-media, many readers began to look for him to manage money because they trusted him and liked him.

So, while his colleagues are still worrying about where to find customers, Spenser's customers have been constantly flowing, and they come to you on their own initiative.

This is the greatest charm of the media. It empowers your work, makes you become the first in this field faster, and lets many people know that you are the first.

This often happens in WeChat official account and Tik Tok, especially in Tik Tok. Once I wanted to find some teaching videos of men's hairstyles, I searched in Tik Tok.

Then I saw some hundreds of thousands and millions of tubas. They photographed their works and sent them to Tik Tok.

then I saw that the comment area exploded, full of messages asking where the barber shop is, how much it costs, and wanting to make an appointment.

It's not hard to imagine that these barbershops are definitely not short of customers, and they can charge high prices and recruit a large number of outstanding employees ...

Not only barbershops, but also clothing, photography, watches, finance, painting ... almost all professions can be self-media.

I sum it up as a thinking tool "self-media+",and you can add self-media to everything, so that your current career can be upgraded to a new dimension.

at this time, if you go to see your colleagues, your peers, it's just a blow to the dimension.

For example, Spenser+ hanged his colleagues in the wealth management industry from the media; Barber shop+from the media, you can hang many peers; Even a stall+from the media, you can immediately become cowhide.

knowing this is worth millions.

In order to make it easier for everyone to understand, I would like to recommend several Tik Tok ships for everyone to feel the power of "self-media+".

Especially for Cloud sir, if you want to feel the power of self-media+more deeply, you can go to Xiaohongshu and read the comments, and then think about it. If Cloud sir didn't become a self-media, would he have achieved what he is now?

There are not many examples mentioned above, which I often read, so I am deeply impressed. If you have any better examples, you can give them for me at the bottom of the message.

well, there aren't many examples. the main thing is to let you feel this power.

Basically, everyone and every job can+self-media. Whether you are HR, a marketer or an insurance seller, write out your knowledge in this field, or make a video and send it to all platforms and friends.

slowly, you will start to be the first in a small circle, become the first in some people's hearts ... and so on, and finally become the first in many people's hearts.

When this day comes, all resources will come to you, including contacts, channels, customers, capital ...

This is the real meaning of media.

Never treat self-media as an ordinary job, it is the most short-sighted and stupid way.

Self-media empowers your work. It helps you to be the first in this field and let more people know that you are the first.

this is the era of "self-media+".

this is the word I came up with when I was chatting with Yu Huan the other day. If no one has mentioned this concept yet, remember it later. I said it.

In fact, the biggest reason has been mentioned before, that is, self-media is not simply self-media. Self-media empowers your work, and any work can be self-media.

if you think the media is simple, you are.

1. Help you become the first from the media

I once gave a BB talk in Beichen, and the topic of the speech was "Writing is the best self-investment".

I talked about four reasons in that speech, and two of them were about "helping you become the first from the media".

1. The output is forced to input

I am very grateful for writing, from the bottom of my heart.

Many people are afraid of writing, because writing will empty a person. How much material you have in your stomach is completely exposed after writing a few articles. Many people start to find out after writing a few articles, and there is nothing to write at all.

this is the first big problem in writing-there is nothing to write.

but it is precisely because writing will quickly empty out all the things one has learned that you will keep trying to acquire new knowledge, otherwise you will have nothing to write.

I once heard a saying that inspired me for a long time: "The best learning state is to keep injecting knowledge into your brain until it can't be filled, then pour it out, and find that your brain is exhausted backwards and start injecting knowledge into your brain again."

and this happens to be that the output forces the input, and the input promotes the output and goes back and forth.

In this process, you will grow wildly. Because of writing, I read 1+ good books in three years, and after listening to all the books in Fan Deng, N students got courses, N chaotic universities, plus a lot of miscellaneous knowledge to pay for ...

Only I know how much growth this has brought me, and I didn't know how to work hard at that time, otherwise I would have focused on one field for three years.

you, too, are forced to lose by writing.