Movie poster design-What principles should movie poster design follow?

What are the characteristics of movie poster design?

Early movie posters, like most of the promotional posters in stores today, were hand-painted and purely for the purpose of promoting the movie. Advertising purposes. With the popularity of movies and the advancement of movie poster production technology, movie posters themselves have become a kind of art due to their exquisite images,

unique expression techniques

and rich cultural connotations. , has appreciation and collection value. Because of the particularity of movie posters, although the design and printing of movie posters are somewhat similar to ordinary poster designs, they have their own characteristics.

First of all, the graphic design in movie posters should follow the principle of "least effort in reading", and the image should be highly concise and creative. The easier it is to read intuitive and vivid graphics, the more attention they can increase, thereby giving people a clear and profound impression of the movie to be promoted.

Secondly, the graphics in movie posters must conform to the moral concepts of society and the public, and the information conveyed must be consistent with the mainstream culture of

social form

On the basis of the design, the image should be vivid and vivid and give people a sense of beauty, so that people can have a sense of physical comfort and psychological closeness after viewing it, which is what is usually called emotional pleasure in design.

Thirdly, the image of the graphics should be clear in priority. The main image should be consistent with the goal of the design appeal, serve the theme of the movie, and should not overwhelm the focus. Simply pursue the beauty of form and the expression of

self-awareness

. Or being unclear about what is said will distract and divert people's attention, causing movie posters to deviate from the purpose of conveying movie information, attracting the audience's attention, and stimulating movie box office revenue.

Finally, the image of the graphics in the movie poster should achieve a high degree of unity between emotion and reason, so as to impress people with emotion and convince people with reason. Because the image that blends emotion and reason helps to mobilize people's emotional factors, the stronger the emotional color of the graphics, the more it can arouse people's interest and generate emotional resonance. This two-way communication helps Due to people's attention, understanding and memory of the information conveyed by the movie posters, it creates a strong desire to watch.

There are naturally many key points in movie poster design, but the emphasis is on graphic design. This is because graphics are a visual language that uses images and colors to intuitively spread information, concepts and exchange ideas. It has the ability to only be understood. It has an indescribable and unique charm. It can transcend national boundaries, overcome language barriers and enter various fields to communicate with people. It is a universal language for mankind known as "Esperanto" Visual symbols.

Therefore, in movie poster design, graphics have the inducing function of attracting people's attention, being easy to understand, and directing eyes to the copywriting. The creative combination of different graphics can produce new graphic semantics, giving movie posters a deeper connotation, thereby greatly expanding the expression space of movie posters and playing an important role in information transmission.

Early movie posters, like most promotional posters in stores today, were hand-painted and purely for the purpose of advertising and promoting the movie. With the popularity of movies and the advancement of movie poster production technology, movie posters themselves have become a kind of art with appreciation and collection value because of their exquisite pictures, unique expression techniques, and rich cultural connotations. Because of the particularity of movie posters, although the design and printing of movie posters are somewhat similar to ordinary poster designs, they have their own characteristics.

First of all, the graphic design in movie posters should follow the principle of "least effort in reading", and the image should be highly concise and creative. The easier it is to read intuitive and vivid graphics, the more attention they can increase, thereby giving people a clear and profound impression of the movie to be promoted.

Secondly, the graphics in movie posters should conform to the moral concepts of society and the public. On the basis that the information conveyed is consistent with the mainstream culture of the social form, the image should be vivid and vivid and give people a beautiful impression. Feelings enable people to have a sense of physical comfort and psychological closeness after viewing them, which is what is usually called emotional pleasure in design.

Thirdly, the image of the graphics should be clear in priority. The main image should be consistent with the goal of the design appeal, serve the theme of the movie, and should not overwhelm the focus. Pure pursuit of formal beauty and expression of self-awareness. Or being unclear about what is said will distract and divert people's attention, causing movie posters to deviate from the purpose of conveying movie information, attracting the audience's attention, and stimulating movie box office revenue.

Finally, the image of the graphics in the movie poster should achieve a high degree of unity between emotion and reason, so as to impress people with emotion and convince people with reason. Because the image that blends emotion and reason helps to mobilize people's emotional factors, the stronger the emotional color of the graphics, the more it can arouse people's interest and generate emotional resonance. This two-way communication helps Due to people's attention, understanding and memory of the information conveyed by the movie posters, it creates a strong desire to watch.

There are naturally many key points in movie poster design, but the emphasis is on graphic design. This is because graphics are a visual language that uses images and colors to intuitively spread information, concepts and exchange ideas. It has the ability to only be understood. With its indescribable unique charm, it can transcend national boundaries, overcome language barriers and enter various fields to communicate with people. It is a universal visual symbol for mankind known as "Esperanto".

Therefore, in movie poster design, graphics have the inducing function of attracting people's attention, being easy to understand, and directing eyes to the copywriting. The creative combination of different graphics can produce new graphic semantics, giving movie posters a deeper connotation, thereby greatly expanding the expression space of movie posters and playing an important role in information transmission. What principles should movie poster design follow?

1. Consistency principle

We need to face the fact that designing posters is just like designing any other graphic art, and it can easily cause confusion. . What the photographer captured was unsatisfactory. The copywriters couldn’t finalize the draft until the last second. Marketers change their minds every two minutes.

2. Principle of coordination

Whether it is a coordinated composition or an uncoordinated composition, the poster layout can have a strong visual effect. Because breaking the equilibrium will create a tense atmosphere. For young children, we know to keep them away from potentially dangerous objects such as leaning trees, rocks, furniture or ladders.

3. Continuity principle

When a designer uses continuation to design, the objects in the work come together to guide the audience to another location. This method is generally achieved using linear effects. When we see a line, our eyes instinctively follow it to see where the line will go. How to design movie posters?

Posters are widely used as a visual advertisement with great visual impact, especially in movie theaters, where we can always see various posters. They are all designed around the theme of the movie, with the first element of quickly attracting the audience's attention. How to design a movie poster that attracts attention?

First of all, you need to determine the theme of the movie poster design.

Movie poster design revolves around the movie, and the theme of the movie is the focus of the poster design. Determining the theme of movie posters requires exploring the inner relationship between movie posters and the audience. Starting from the inner perspective of the audience, we hope to show the style and momentum of the film in the poster first and arouse the rich aesthetic feelings of the viewer, so as to determine the purpose of the poster design. Theme captures the inner needs of the audience.

Secondly, the picture of the movie poster design.

①The picture of movie poster design refers to the combined design of poster graphics, text, color, etc. Among the visual elements of posters, graphics are the main part. Movie posters mainly convey the ideas and themes of the film through graphic language. Holgo Matisse, a famous contemporary international visual design master, once said: "A good poster should rely on graphic language to speak, rather than rely on text to annotate." In the graphic creation of posters, clear themes and prominent shapes are often used. , an art form with strong colors, striving for instant visual impact and soul-stunning effects. Posters always use the most exaggerated intentions to collage images that impact the vision, and use the principle of psychological suggestion through the reorganization of forms, colors and symbols. Constantly emphasizing the effect of the picture, thus grabbing the audience's attention at once, making it irresistible.

②The layout design of movie poster design is the main element of a picture. There is a lot of information in movie posters, and there are many corresponding text and graphic elements. The layout organizes and integrates all the visual elements in the poster into a whole, allowing viewers to easily clarify the theme, interpret the concept, and perceive the atmosphere during the taste process. Good layout design can release information bit by bit in a clear and orderly manner, so that the poster can tell everything. The effective use of layout is definitely an important design method. The layout of the work is carefully arranged, just like making each design element speak for itself. Behind those superficial elements will release huge potential and huge power.

Finally, we must also pay attention to the innovation of movie poster design.

Innovation in movie poster design is a reflection of personalization. Personality is often reflected in life. Personality has become a commonly used word, and the same is true in the field of movie posters, which can highlight the characteristics and connotation of the overall movie. Movie poster design is full of "contemporary", "personalized" and "fashionable". Only by constantly pursuing innovation and individuality can we design movie posters with distinctive personality and extraordinary taste. Innovative personality is the life and carrier of movie poster design. Any kind of artistic creation must pursue the word "new". For movie posters that are very contemporary, unique and personalized images have attracted the attention and favor of the public. Abstract exaggeration is no longer synonymous with posters. The designs of many famous designers use their far-sighted vision and innovative spirit to design works of art that always have their own personality and charm to reflect the connotation of the movie.

For example, "Citizen Kane" directed by Orson Welles in 1941 became an epoch-making film. The posters he designed can well reflect his own personality and characteristics. This poster uses a realistic technique to depict the bust of the male protagonist, and the color processing reduces the purity, resulting in a grayish effect, which is consistent with the profound connotation that the movie wants to elucidate.

For movie poster design, personalized movie poster design will become the forerunner of the future movie poster design industry, and will also receive higher recognition in the art field.