Traditional Culture Encyclopedia - Photography major - Born in an ordinary family, how did Lagerfeld become a fashion emperor?
Born in an ordinary family, how did Lagerfeld become a fashion emperor?
Lafayette, the artistic director of Chanel, died more than a month ago. As soon as the news came out, many fashion darling stars mourned for him.
Lafayette grew up in rural Germany. Although he was born in the countryside, his ambition is not reconciled to the countryside. He has always wanted to go to a big city. As a teenager, he successfully came to Paris, France as a design apprentice. Three years later, with his talent and diligence, he jumped to Ba Du brand as a senior designer.
Later, with the promotion of his career, he began to work for Fendi and Chloe in the 1960s. Since then, his fashion path has been out of control. During more than ten years working for Fendi, he created many bold and novel exquisite fashions. He broke away from convention and gave women new words, while Fendi's famous double F? He also designed the Logo himself.
Every dress he designs can make headlines as soon as it is released. Every piece of clothing is explosive. Many big-name stars are his loyal fans and are willing to walk for him for free. When Galeries Lafayette was 45, Chanel took a fancy to him and asked him to be the chief brand designer. After that, Galeries Lafayette began to go international.
Since he entered Chanel, he never missed any performance of Chanel. He worked hard until his death. About 10 years after he entered Chanel, Ms. Chanel passed away. In this critical period, he is facing great challenges, because Chanel seems to have entered a dormant period without Chanel. In order to revive the sleeping beauty, Lafayette obviously needs more energy and creativity to produce more exquisite fashion.
But Galeries Lafayette really took on this important task and won this challenge. He directly set off a fashion change. Before Galeries Lafayette took the helm, Chanel was simple and elegant, but after Galeries Lafayette came to power, Chanel began to have a little more lively meaning and was more popular with young people. Chanel changed from simple black rice to colorful. Galeries Lafayette not only added more decorations and details to the clothes, but also made more careful arrangements for the scenes in each catwalk to make him more in line with the theme expressed in each show. There is no doubt that Galeries Lafayette has withstood tremendous pressure and revived the Chanel brand, becoming one of the world-famous luxury brands and one of the most profitable brands.
He made bold innovations and even moved the Paris Tower into the exhibition. He began to diversify his performances, such as directly turning the Grand Palace in Paris into a French classical garden full of green, and turning the performance into a scene like a tribute to the Greek era. Through the creativity of Galeries Lafayette and the execution of a professional team, every show of Chanel can make waves in the fashion world.
Galeries Lafayette has always maintained a high degree of innovation, and his efficient innovation has amazed others. Every year, he designs eight series of clothes for Chanel and five series of clothes for Fendi. At the same time, he also designs clothes for his own brand. This unparalleled creative ability is also an important reason to support him to his present position.
Galeries Lafayette is not only a fashion designer, but also a famous photographer in the fashion circle. Besides, he is proficient in four languages. He has always maintained a high degree of self-discipline, made a strict weight loss plan for himself, and hoped to bring visual enjoyment to others with his healthy posture. He even published his own book.
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