Luo Yonghao camera

Hammer mobile phone is a high-end smart phone developed by Hammer Technology founded by Luo Yonghao. Smartisan OS smartphone operating system is adopted. At the press conference, the three characteristics of hammer ROM were summarized as "beautiful, meticulous planning and humanized function". [2] Hammer ROM pursues planning and personal experience, and strives to surpass Apple in operation and appearance. [2]

Inspired by smashing Siemens refrigerators and shielding celebrities, the creator decided to use his expertise in conception and implementation to develop a smart phone based on Android. Take the strategy of developing ROM first, creating brand, and then making mobile phone hardware to occupy the mobile phone mall. The first transplanted mobile phone was Samsung 9300. After that, I will also participate in five or six models such as Samsung Galaxy NOTE, HTC One X, Xiaomi11S, Xiaomi 2 and Meizu MX2. [2]

2 design editor

The icons of the hammer ROM system are not designed with rounded rectangles, and the icons of the early versions of the hammer ROM are round and square. Hammer ROM has one screen 12 icons, which can be used to set whether to display text comments below. In order to make the hammer unique, the first edition of Hammer ROM has about 1000 improved icons. When you first enter the system, you will be asked if you want to use the improved icon, but you can change it back at any time in the settings, but only 300 icons have been completed so far. [3] More specifically, the hammer ROM will not allow wallpaper replacement. Users who really want wallpaper can only experience it in the lock screen interface. [3]

3 basic function editing

Contact dialing

Hammer ROM function mainly includes contact interface and dialing interface. [3]

The address book interface and dialing interface of Hammer ROM are relatively refreshing, but the former also adds the fan-shaped menu of contact information and the function of Weibo directly importing contact photos, so it is somewhat redundant. [3]

Launcher of Hammer ROM is more efficient, convenient and easy to use, and it can move icons between multiple screens efficiently: sliding the screen with two fingers can instantly turn 12 into 36 squares, and moving icons does not need to hold down the screen, and the icon placement effect is also very dazzling. You can also move several icons on each screen in batches. [3]

Short message language

In terms of SMS language, the special feature is the cancellation function of SMS, which is actually a delay of 3 seconds. [3]

Other design aspects include that the caller ID will display important notes above the avatar, the screen direction can be adjusted by manually rotating the screen, the volume/brightness can be adjusted separately, and the calendar will automatically display the lunar calendar. [3]

In addition, there is a more interesting function, such as when the user accidentally chooses the wrong language, the hammer ROM will put the national flag on the setting interface; In the camera function, many humanized designs have also been added, such as the new self-timer mode mirror shooting. [3]

Voice operation

In addition to the above three key parts, it also includes details such as voice assistant and sliding unlocking. [3]

The voice operation of hammer ROM will be more breakthrough, which can realize voice message and voice call. On the whole, with the help of distance sensor and gyroscope, voice recognition dialing is automatically triggered. The voice assistant scheme is not perfect and there are a lot of bugs. The cloud utilization of voice operation data is still not perfect. [3]

Slide to unlock

Another function is the sliding unlocking of the hammer ROM. Specifically, in the black screen mode, when the user presses the power button, the unlocking animation dragged upward will be automatically played, and then the mobile phone will be automatically unlocked. If the user presses the but Home button, the unlock screen will appear, and the user can slide up to unlock it (traditional mode). [3]

Hammer ROM pre-installed software includes WeChat, Weibo and input method, which can be uninstalled. In addition to the built-in fonts, Hammer ROM will also be pre-installed with more beautiful Chinese boldface in machines above 720P. Hammer ROM is based on a third-party CM system. Hammer ROM was downloaded on June 5, 20 13, and the hammer mobile phone shop opened in early 20 14. [3]

4 operation method editing

20 13 On the evening of March 27th, the National Convention Center held the Smartisan OS hammer smartphone operating system conference. According to the press conference, Smartisan OS has more than 75 size changes and skills, the most important of which is 1 1.

First, cancel the short message sending halfway.

Hammer mobile phone caught the situation that the user suddenly wanted to cancel in the middle of texting, so the setting of canceling in the middle of texting became the first new function of Smartisan OS to create better operation convenience.

Second, increase the call recording function of contacts.

This function exists in smart phones, but Smartisan OS just makes it more detailed and can further show more note-taking functions.

The world clock shows the local time difference.

Display the time difference and weather in the world clock, instead of splitting it into three or two software displays like the traditional system. Through this function, you can see the weather of the target city and the time difference from the current position.

Fourth, manually rotate the screen to adjust the screen direction.

Without gravity sensing, the screen direction can be adjusted anytime and anywhere directly by manual operation. Avoid closing the screen so that you can't view pictures horizontally, and opening the screen so that you can't browse the web and read e-books while lying down.

Fifth, the brightness can be called up at any time, and the volume key can adjust the brightness.

Adjust the brightness of the screen at any time without entering the Setup-Display menu. At the same time, you can set the volume key to be the brightness level key on the screen.

Sixth, the lunar calendar is automatically displayed.

Smartisan OS directly builds the lunar calendar display in the calendar, without installing a third-party calendar or looking for a switch display.

Seven, set the national flag selection language.

When the setting menu cannot be found again after setting the wrong language. Smartisan OS uses the national flag display language at the bottom of the settings, and the language setting menu is no longer a cumbersome secondary menu, but a national flag is set.

Eight, unread reminder information is empty.

The unread reminder information accumulated in the prompt bar does not need to be cleared one by one. Smartisan OS provides the function of swiping your finger to clear all unread reminder messages.

Nine, cancel the photo and video switch button and directly change it into two independent buttons.

The interface of taking photos is simplified, and the switch button between taking photos and recording is cancelled, and two independent buttons are directly set, which does not need complicated operation at all.

X. use a horizontal screen when recording.

When recording, there will be a prompt for horizontal video recording, so that more scenes can be included in the video when shooting.

Eleven, when taking pictures, there will be tips to save the direction of the photos.

It is very important to take photos on a horizontal screen when saving photos. Smartisan OS specially added a hint about the direction of photo saving. Of course, in addition to the above eleven new features, Smartisan OS has some unique features.

5 main function editing

The introduction of the hammer ROM makes people look forward to the hammer mobile phone. The creator doesn't care about the hammer ROM itself. It is only a dream of the creator to do a good job of hammer ROM, but the real concern behind it is the hammer mobile phone that many people are waiting for. From the hammer rom, we can see that the main features of the hammer mobile phone are: [4]

1, attach importance to humanization and personalization. It can be seen from the hammer rom that hammer technology attaches great importance to the perfect combination of humanization and personalization, and all this is likely to extend to the hammer mobile phone, thus bringing the impact of the new revolutionary history of smart phones. [4]

2. Respect the privacy and choice of users. Hammer ROM tells everyone from the moment it is released that all built-in applications can be deleted at will, and this rule will continue after the release of hammer mobile phone. Such an attitude of respecting users' privacy and choice will bring users an excellent experience. [4]

3. The application of Hammer Mobile App Store. The first chapter of hammer ROM conference is about interface. The creator has almost paranoid recognition of a good interactive interface, which will directly affect the development of the hammer mobile phone and the maintenance of the hammer mobile phone application store. A large number of exquisite and valuable applications will inevitably be put on the shelves, which can reduce the time for users to screen applications and improve the efficiency of the use of smart phones. [4]

6 Hardware configuration editing

In terms of hardware configuration, the hammer mobile phone Smartisan T 1 adopts a 4.95-inch display screen with a resolution of 1920× 1080 pixels and a display accuracy of 445PPI. The rear camera is12.78 million pixels, which is a brand-new Smartisan OS10. [ 1]

7 historical development editor

The creator's idea of making a mobile phone,

Smartisan

Originally invited to visit Xiaomi headquarters at the end of 20 1 1.

20111At the beginning of the year, the creator was invited to meet Lei Jun at Xiaomi headquarters. The creator just wanted to cooperate with Xiaomi at first, but found that some of his ideas conflicted with Lei Jun, so he sprouted the idea of making his own mobile phone. [5] [2]

On March 30th, 20 12, I started to make websites instead of mobile phones the next day, and finally decided to accept the investment of100000 RMB (instead of100000 USD) to make mobile phones. [5] [2]

On April 8th, 20 12, the creator said on Weibo that he would register to start making mobile phones. 20 12 On May 28th, Hammer Technology was formally established with a registered capital of 365,438+10,000 yuan. The business scope covers basic software services and application software services; Technology development, technical services, technical consultation and technology transfer. It does not involve the manufacture or sale of mobile phone equipment. [5] [2]

On May 20 12, the creator registered Hammer Technology. In the middle of that year, he publicly revealed for the first time that he would first make ROM based on Android, and then make mobile phone hardware. [5] [2]

20 12 June, when the creator gave a speech at Beizhan Theater, he revealed that ROM should be made first, and then mobile phones should be made.

201August 17, the creator revealed to reporters after attending the second generation conference of Xiaomi mobile phone that his ROM will be launched on February 12. [5] [2]

2012165438+10/4, revealed by the creator in Weibo.

Hammer ROM conference

The ROM of Hammer Technology will be postponed until the spring of 20 13. [5] [2]

On February 2, 2065438, the creator revealed in Weibo that he would release his own mobile phone ROM on March 27, 20/Kloc-0, and named it Smartisan OS. [5] [2]

On the evening of March 27th, 20 13, the creator released the hammer ROM which had been planned for nine months in Beijing. After a jump ticket, the system finally came out. At the press conference, the creator summarized the three characteristics of hammer ROM as follows: exquisite appearance, meticulous design and humanized function.

On March 27th, 20 13, the press conference lasted for three hours. Many people missed the subway home. The creator's speaking ability and the function of bringing interesting things continuously make time pass slowly. [5] [2]

8 main information editor

operating system

The founder of Hammer Technology announced that Smartisan OS, a deep customization system based on Android, will be released on March 27th, 20 14. This is the first time that the creator has revealed the name of his mobile phone ROM to the outside world, but the outside world is not clear about any details of this deeply customized ROM. The creator is full of confidence in Weibo and thinks that Smartisan OS is much better than MIUI of Xiaomi and Flyme of Meizu. [6]

Hongfeng, co-founder of Xiaomi and responsible for MIUI, told Tencent Technology that he did not pay special attention to the creator's mobile phone and did not know much about Smartisan OS. [5]

Whether it is Meizu or Xiaomi, there is a strong forum behind it. Smartisan OS also needs a channel for users to download, probably in the form of a forum, which may be a place where creators can give full play to their marketing capabilities.

At present, the interface of Smartisan OS, which is most concerned by the outside world, is likely to come from creators and hammer technology. Its design also has a strong personal style. But this style is not necessarily suitable for mobile phones that appear in Smartisan OS.

Mobile phone pricing

On the morning of August 5th, 20 13, the creator claimed that the price of the hammer mobile phone was not less than 2,500 in a war of words in Weibo. [7]

Then netizens commented that 2499 yuan was a good price, and the creators also took the opportunity to ridicule the most common pricing methods, 1X99 yuan and 2X99 yuan, and made it clear that they would not give up that part of the capital. [7]

Hammer mobile phone officially met with you on May 20, 20 14.

In terms of hammer mobile phone price, the first hammer mobile phone was officially released today, named "Hammer T 1". 16G version costs 3,000 yuan, and 32G version costs 3 150 yuan. Hammer T 1 does not support the 4G function for the time being, and a 4G version will be released before the end of the year, with a price of 3500 yuan. [ 1]

Mobile phone list

On February 26th, 20 14, when the founder of Hammer Technology forwarded it to Weibo, a netizen, he revealed two time points in May and September, which triggered a heated discussion among netizens about the listing of Hammer mobile phone. According to Weibo, Luo Yonghao himself, the hammer mobile phone tickets went on sale on April 20th, and the press conference was held on May 20th, 20 14, and went on sale in September. [8-9] The "slip of the tongue" in September is more like the specific listing time of the hammer mobile phone. [8]

Fang attacked.

2065438+On May 26th, 2004, Fang, a popular science writer, attacked her old enemy Luo Yonghao and reported her recently released Smartisan T 1 Hammer mobile phone to Chaoyang Branch of Beijing Administration for Industry and Commerce, believing that the product was suspected of false advertising.

Fang pointed out in the tip-off letter that the third paragraph of Article 7 of Chapter 2 of the Advertising Law of People's Republic of China (PRC) clearly stipulates that advertisements shall not use terms such as national level, highest level and best; Direct and indirect advertising content is widely spread on the Internet. [ 10]

Smartisan T 1 in Luo Yonghao's publicity includes slogans such as "the best mobile phone in the eastern hemisphere", "the world's top design" and "everything is the best". Fang believes that Luo Yonghao induces consumers to book in 300 yuan in advance on the company's self-built website. By May 22, 20 14, Luo Yonghao claimed that the number of people making reservations had exceeded 50,000, which had a great impact on the company's false propaganda.

Quality crisis

On July 8, 20 14, the first batch of customers who received the hammer mobile phone exposed the real mobile phone they received on the internet, including the voice of admiration and the problems found by users' complaints: broken screen border, light leakage, stained camera, incorrect position of front camera, collapse of physical buttons or key jumping, etc. Capacity and yield have become the biggest problems faced by hammer mobile phones. [ 1 1]

On the evening of July 2, 2065438, Luo Yonghao announced through Weibo that due to serious problems in the production capacity of hammer mobile phones, the serious shortage of hammer mobile phones will continue for several weeks, and the existing orders will take several months to deliver. Apologize to the intended consumer. Hammer said, "Our production capacity is worse than the worst result in the plan", "It will take several weeks for this situation to reach the normal level of about 1.800 units per day", and at the same time 1 make an appointment, cancel the user's advance payment in 300 yuan and make an appointment in 0 yuan instead; 2. Prepare 300 yuan cash coupons for queuing users as a thank-you decision (10 ends availability). [ 12- 14]