Traditional Culture Encyclopedia - Photography major - Diy entrepreneurial disadvantage
Diy entrepreneurial disadvantage
Diy entrepreneurship disadvantages:
The advantages and disadvantages of wedding planning and DIY are quite different.
Wedding DIY newcomers: wedding DIY has advantages and disadvantages, so choose carefully.
Advantage 1: choose at will and do whatever you want.
In order to make money, wedding companies often promote services that newcomers don't need. For example, some newlyweds don't want the emcee appointed by the wedding company, but some wedding companies have many restrictions, which make the newlyweds feel bored. In contrast, online personal wedding service is much more casual, you can choose what kind of service you need, and there will be no forced sales promotion.
Advantage 2: The price is relatively cheap.
According to the insiders of the wedding company, in fact, some wedding company photographers, makeup artists or wedding cars are not owned by the company, but also invited by the wedding company from outside, from which the company earns intermediary fees and passes them on to customers. Personal wedding jumped out of the wedding company to find customers directly, and the price naturally dropped. In addition, the price of personal service can be negotiated and the price is cheaper.
Advantage 3: Personalized service
Now the wedding company is seriously modeled, which makes the newcomers who value individuality dissatisfied. Personal wedding service providers are not bound by the company, and new ideas emerge one after another, which is naturally popular. Coupled with their own wedding planning, the fun of DIY impressed the couple deeply. Compared with previous weddings, choosing your own wedding planning is more memorable.
Disadvantages: low insurance coefficient and no guarantee.
After all, personal service is generally in the form of verbal commitment, and there is no written agreement to protect the interests of customers. So problems will also arise, especially on the wedding day, customers can't get compensation because of written promises, which is one of the reasons why some newcomers choose wedding companies after considering quitting again and again. In the random survey of 10 couples, 6 couples asked such questions. In the face of questions, the answers of individual wedding service providers are somewhat vague: Since we have provided the service, we will do our best. Of course, once there is a problem, the only thing we can do is to try our best to make up for it. ?
Personal wedding service providers: People from all walks of life have different reasons for taking part-time jobs.
Diy entrepreneurship disadvantages:
Failure analysis of manual entrepreneurship project
If the profit of 10% is reasonable and the profit of 1 1% is ok, then I only take 9%. Youxue. com brings you manual entrepreneurial projects, hoping to help you better! !
At present, DIY projects with children's DIY projects or manual DIY projects are welcomed by grassroots investors because of their advantages of small investment, fashion and low threshold. But according to repeated investigations by reporters, there are not many investors who really make money. The reason is that there are many invisible thresholds in this business that have not been taken seriously by investors, which eventually leads to investment failure.
Threshold 1: The prime location is not your dish, and the store rent cannot exceed 1.5 million yuan/month.
For DIY projects, the biggest cost is the store rent, which usually accounts for about 50% of the overall operating cost. According to industry insiders, no matter what kind of city, the store rent exceeds 654.38+0.5 million yuan/month, so the possibility of profit is very low, or even loss.
After all, children's DIY projects or manual DIY projects are characterized by high gross profit of unit price goods, but low turnover and high store rent will greatly reduce the profitability of grassroots investors.
Therefore, for investors, commercial lots in prime locations must not be selected, otherwise you are working for the landlord, and secondary commercial lots are the best choice. Usually, second-hand lots have the following characteristics: large flow of people; There are many restaurants, entertainment, leisure and shopping places around; Convenient transportation, such as large shopping malls, is an ideal store location, with low rent and good flow of people. More importantly, the surrounding environment can help investors retain their guests.
Threshold 2: Congenital deficiency determines that income is not high
At present, the target customers of DIY projects are two kinds of people: women and children, plus their business models? DIY, this is doomed to this kind of business transaction rate is not high.
At the same time, the area of this small shop will not be too big, and it can accommodate seven or eight people at the same time at most, and the maximum charge for one person is 180 yuan. Often the time a person spends here is 1? Two hours, or more. This means that even at the best of times, the daily income of investors is only two or three thousand yuan. After deducting the costs of labor, materials, rent and utilities, the daily gross profit is three or four hundred yuan. But most of the time, the average gross profit per day is only one or two hundred yuan.
In addition, customers who go to DIY stores rarely go alone, which means that it seems that the store is full, which may only be half of the maximum carrying capacity, and the income will be lower.
Threshold three: raw materials are not easy to obtain.
According to our reporter's on-the-spot investigation in Beijing and Tianjin, there is a problem in DIY shops, no matter whether they join or operate directly. Raw materials are hard to get. Either the raw materials are controlled by the leaders or the procurement is inconvenient.
In fact, the owner controls raw materials to maximize his own interests. In practice, investors may have to pay 20% more than their own purchases? 30% of the cost, to put it bluntly, is that franchisees are working for leaders.
And why should direct stores set obstacles for themselves, making it difficult to purchase raw materials? There are two reasons: first, the industrial structure. For example, a DIY shop for plush toys is opened in Beijing, but the largest wholesale distribution centers in China are in Yangzhou and Shenzhen. Of course, investors can also buy in the local wholesale market in Beijing, but the supply of goods already belongs to the secondary wholesaler, and the price will naturally be high. Although the price is not much higher, it is very obvious that the profit is less in actual operation. Second, if you choose local raw materials that are very easy to obtain, you are undoubtedly looking for trouble for yourself. After all, the technical threshold of DIY projects is generally not high, there are no barriers, and it is easy to be imitated.
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