Traditional Culture Encyclopedia - Photography major - What are the advertising materials?

What are the advertising materials?

Advertising materials include KT board, photographic paper, light box, PP synthetic paper with adhesive, white canvas, spray-painted cloth, art cloth, banner cloth and transparent adhesive.

1, KT board

KT board is a new type of material, which is made of polystyrene particles foamed and covered with film. The plate is brittle, light, not easy to deteriorate and easy to process. Widely used in advertising, packaging and other aspects. In advertising, it is used for the display of product publicity information release, especially suitable for large-scale unified publicity activities.

2. Photographic paper

Photographic paper, also known as photographic paper, photographic paper and photographic paper, is a kind of material used to develop photos in traditional printing industry, and it was later referred to as photographic paper when it was applied to inkjet industry. Photographic paper is the first choice for inkjet design renderings.

3, light box piece

There are two kinds of light box films, one is transparent, the other is translucent and translucent, also called Taibai film. Fully transparent light box, only under the irradiation of light, the color will be very bright, when there is no light, the color will be very dark. Translucent light box film is not. Color photos will appear without lighting, and they will be more colorful after lighting.

4. Adhesive-backed PP synthetic paper

Adhesive-backed PP synthetic paper is the most commonly used basic consumables in advertising production. The back adhesive is oily pressure-sensitive adhesive, PET is release paper, and the coating is compatible with water-based dyeing ink. It is not resistant to high temperature, so it is generally used indoors, such as X-stand, Yi Labao, KT board mounting, tag hanging, flag hanging, mouth brand image painting, etc.

5. White canvas

White canvas is a finely distributed ink-jet photo cloth. One is matte white canvas, painted with matte paint. The other is high-gloss white canvas, also known as silver carved cloth and mercerized silk cloth, which is often used to print wedding photos. The picture effect has better color saturation and vividness, gorgeous colors, high image resolution and extremely high color reproduction.

6, spray paint cloth

Made of PVC, it is mainly used for outdoor advertising inkjet production. Generally, there are 550 spray-painted cloth and 520 spray-painted cloth, which are widely used in: bridge billboards, light pole flags, road pole flags, site fence advertisements, building construction frame advertisements, Optimus Prime billboards, light boxes, advertising stickers, tree screen advertisements, etc.

7. Art cloth

Art cloth is a kind of digital ink-jet photo cloth, which is coated with matte waterproof, good drape, soft and elastic, suitable for hanging, non-reflective, bright color, high image resolution and good waterproof performance, and does not need to be covered with plastic film for short-term display. Scope of application: studio art photo, interior decoration, high-end advertising inkjet, indoor, photography studio.

8. Banner cloth

Flag cloth is one of the most widely used cloth consumables, mainly used for indoor and outdoor banners, flags, landscape pictures and so on. The banner cloth adopts solvent-based ink, which has good waterproof and outdoor weather resistance. Among the fabrics, banner cloth is the most popular one, because it is light in weight, good in effect and convenient for post-processing. Banner cloth is used for outdoor picture making.

9. Transparent adhesive

The main material is transparent PVC, which is mainly used for decoration and mounting in transparent places such as shop windows and glass doors in shopping malls. There are two kinds of transparent and frosted effects, which can make beautiful irregular transparent effects with engraving machine. Transparent PP effect can be made by special technology, and hanging shafts are added up and down to make transparent hanging pictures.

Application of advertising materials

Advertising materials are widely used in billboards, human advertisements, murals, signs, scaffolding coverings, inflatable billboards, window displays, display pictures, banners and posters and stage backgrounds.

Mobile plane display, wedding photography, posters, indoor exhibition board advertisements, engineering and garden effect drawings, advertising display drawings, commercial and civil interior decoration, commercial document covers, digital photo albums, charts, banners, hangers, adhesive-backed trademarks, artistic photos, antique oil paintings, window advertisements and many other fields.