Huangshan People's Broadcasting Station Traffic Tourism Broadcasting

Huangshan Traffic Tourism Broadcasting is the first inter-provincial joint-stock cooperative broadcasting frequency in China. Less than two years after its establishment, Huangshan Traffic Tourism Broadcasting has appeared in front of Huangshan audience as a new media image full of youthful breath, becoming the first media in Huangshan dynamic space. On September 28th, 2005, Huangshan Traffic Tourism Broadcasting was officially launched. From that day on, this new radio wave crossed the ancient and modern land of Huangshan Mountain, and a new sound opened a new world.

Cross-regional alliance, cross-media alliance, joint-stock operation and networking are important ways for the development of modern China broadcasting. Based on this idea, Huangshan Traffic Tourism Broadcasting is the first inter-provincial joint-stock cooperative broadcasting frequency co-founded by Zhejiang Radio and Television Group Traffic Voice, Tourism Voice and Anhui Huangshan People's Broadcasting Station, with corporate management and market-oriented operation. Huangshan traffic and tourism broadcasting is positioned as a modern news and information broadcasting mainly for traffic and tourism people, with dynamic communication and caring service. All-day broadcast 17 hours, covering a radius of 60 kilometers. At the same time, with the help of cable radio and television cable transmission, it will reach Anhui section of Huizhou-Hangzhou Expressway and major towns, scenic spots, national highways, provincial highways and tourist highways in the city. In order to do a good job in service-oriented broadcasting, Huangshan Traffic Tourism Broadcasting has initially established a social public service information network including transportation and tourism. From the management dynamics of government departments to various situations on the road, especially major events such as severe water accumulation in urban areas and leakage of dangerous chemicals, they can always be released at the first time. Over the past year, Huangshan Traffic Tourism Broadcasting has broadcast more than 50,000 pieces of latest news information at home and abroad, inside and outside the city, thousands of pieces of traffic information such as road conditions and 3,000 pieces of taxi service information. In addition, fashionable life information and beautiful pop music are also transmitted to the ears of Huangshan citizens and domestic and foreign tourists through FM 100.4 radio waves. In order to do a good job in visual broadcasting, Huangshan traffic and tourism broadcasting goes to the society to hold activities in high density. Among them, on New Year's Day in 2006, ten thousand people were organized to welcome the healthy operation of the Spring Festival; In March, in order to help a terminally ill young farmer, Huangshan Traffic Tourism Broadcasting held a live fund-raising activity and launched a program publicity, which raised more than 10,000 yuan in just three or four days. In the cold current, the warm current of love transmitted by radio waves touched countless Huang Shanren. In May, the first beautiful girl charm show in Huangshan was in full swing. In August, the three-day Water Beer Festival added charming scenery to the night tour in Xin 'anjiang ... Huangshan real estate fair, bicycle fun race and cross-country race, Mid-Autumn Festival family cooking competition and a series of activities. Observing the needs of the audience and grasping the pulse of the market have received enthusiastic responses from citizens and tourists. With the help of government power and market resources, Huangshan Traffic Tourism Broadcasting has rapidly improved its popularity and reputation in the event. Word of mouth of local people: Huangshan's most dynamic media is Huangshan traffic and tourism broadcasting. In order to run an influential broadcast well, Huangshan Traffic Tourism Broadcasting strives to spread the voice of the Party committee and government and the mainstream voice of society. The 9 th and 10 th Huangshan Festival will be broadcast live or reported online for a long period of time with high density; Interpret national policies in a timely manner, reflect people's voices and build a bridge between the government and the people on issues such as traffic management, social security, housing and medical care that people are deeply concerned about; Spare no effort to report on environmental protection, moral construction and other major issues related to the harmonious development of society. At any time, we have not neglected the concern for vulnerable groups. Hosts and reporters went deep into communities, construction sites and villages to reflect the public opinion at the grassroots level. With their help, migrant workers got back their unpaid wages, drivers and consumers successfully defended their rights, and the families where their children left were reunited with them. Less than two years after its launch, Huangshan Traffic and Tourism Broadcasting has sprung up as a new media in Huangshan media market. The audience in Huangshan has become accustomed to feel the pulse of the city, understand the development of society, taste the fashion of life, get the most cutting-edge information and enjoy the most effective information service through Huangshan traffic and tourism broadcasting. Huangshan Traffic and Tourism Broadcasting is becoming a useful and fashionable modern service-oriented leisure broadcasting around Huang Shanren with its fresh style, sunny quality and vigorous vitality.