Ali Public Welfare and other platforms signed a memorandum of cooperation with China Ci Exhibition.

165438+1October 23rd news, at today's 9th China Charity Project Exchange Exhibition, Alibaba Charity Foundation and other public welfare platforms and institutions jointly signed the Memorandum of Cooperation on Joint Action of Charity Forces to Help Rural Revitalization with the Office of the Organizing Committee of Ci Exhibition.

The memorandum of cooperation shows that Alibaba will cooperate with partners such as Ci Exhibition in the future to help rural areas build higher-quality industries and county brands.

According to reports, the team of professional designers from Ali has carried out overall county brand design for underdeveloped counties such as Xunwu, Lixian, Yijun and Chengbu through the public welfare design project "Seeking Beauty", attracting more than 1000 designers from the whole society to participate. At the same time, promoting the sales of agricultural products in underdeveloped counties through e-commerce platform has also become the focus of the memorandum of cooperation.

Meng Yan, secretary-general of Alibaba Public Welfare Foundation, said that after several years of exploration, Alibaba has explored some experiences and models in rural revitalization, carried out large-scale replication and upgrading in Commissioner County, taught people to fish, helped underdeveloped areas to cultivate hematopoietic capacity, and effectively helped rural areas solve problems.

According to reports, at present, Alibaba has selected 24 senior employees to be stationed in underdeveloped counties as special commissioners for rural revitalization, covering 23 counties in the country 13 provinces. By going deep into the rural front line and aiming at the local status quo, Alibaba's digital technology and Internet industry resources are internally integrated to help rural revitalization.

In addition, in combination with this "Mercy Exhibition", Ali Public Welfare has also given full play to its own advantages and allocated and linked more high-quality resources for public welfare projects in the field of rural revitalization. It is reported that Alibaba's public welfare platform cooperates with China Foundation for Poverty Alleviation, amity foundation, One Foundation, China Children's Charity Relief Foundation and other public welfare organizations to support ten public welfare exhibitions, such as the New Bud Maternal and Child Health Action, the Companion Program for Caring for Left-behind Children, the New Future High School Student Aid Program, and the Safe Home Program, to carry out special fund-raising activities for the public and help rural revitalization.

In May this year, Alibaba announced the implementation of the "Hot Land Plan". On the basis of continuing to maintain investment and consolidating the achievements of rural poverty alleviation, it will help rural revitalization from three directions: scientific and technological revitalization, industrial revitalization and talent revitalization. In September, Alibaba Public Welfare Foundation announced a strategic upgrade, once again clarifying that "helping rural revitalization is one of the three major focus directions".