What is the vi mark?

The full name of VI is visual identification, that is, visual design of enterprise VI, which translates into visual identification system. Is to transform the non-visual content of CI into static visual identification symbols. Correctly designing and implementing a scientific visual identification system is a shortcut to spread corporate ideas, establish corporate visibility and shape corporate image.

Through VI design, enterprises can gain employees' sense of identity and belonging internally, strengthen enterprise cohesion externally, establish the overall image of enterprises, integrate resources, transmit enterprise information to the audience in a controllable way, and continuously strengthen the audience's cognition through visual symbols, thus gaining recognition.

VI is a part of enterprise CI, which includes three aspects. Divided into BI, MI and VI, the three aspects are behavior recognition, enterprise mental identity and visual recognition.

Extended data

Ethnicity

ancient times

VI has a long history. Symbolic animals play an important role in the ideology of a nation or country. Totems of ancient people appeared. Ancient cave murals and rock paintings can be regarded as the oldest graphic design. The beliefs, lifestyles, totem signs, costumes and language habits of primitive tribes make the images of tribes completely different. This is an unconscious image identity formed between early tribes.

The visual symbol of slave society is that the city-state families form internal and external class division and image distinction between city-states through family emblem, clothing and behavior habits. The visual recognition in the Middle Ages is the symbol "emblem" and "symbol" of a large number of religions in some European countries, and it is also the "shield coat of arms" representing aristocratic identity and status.

Throughout history, social behavior has clear signs, uniform clothes, distinctive buildings, highly recognized ideas and image traces.

Modern Times

Modern VI is due to the vigorous development of pacifism after World War II and the development of capitalist economy through economic crises. Japan and the United States soon discovered the two great powers of design and management. Japan and the United States fully implemented the visual recognition system, which made VI mature. Visual recognition system has a history of more than 50 years since its birth.

Basic elements and contents of VI system

Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard text, standard color, symbol pattern, propaganda slogan, etc.

Application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

The main content of a VI design: the basic element system: the combination of logo, standard word, standard color, logo and standard word.

Baidu encyclopedia -vi system

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