Company: How to name a service company?

Adapting measures to local conditions and varying products, this is the main feature of commercial names.

1. Names to attract business In real life, store signs (store names) with high generalization and strong appeal are very important in terms of visual stimulation and psychological impact on consumers. . Whether the name of the store is good or bad is the key to whether it can arouse consumers' curiosity and whether it can make the store brand famous. Some time-honored stores often use elegant, simple and sophisticated names, such as Lu Mingchun, Tongrentang, Tianhetang, Rongbaozhai, Quanjude and so on. These store names have become the golden signs of insurance business.

The following aspects should be considered when naming a store:

1. The name of the store must be consistent with the products sold. The method of naming the store can usually reflect the business characteristics of the operator or the main business. The excellent quality of the store makes it easy for consumers to identify the business scope of the store and create a desire to purchase. For example, Tong Ren Tang and De Ren Tang are well-known as time-honored traditional Chinese medicine stores, and "tang" as a traditional Chinese medicine store has become a conventional identification mark. Therefore, people only need to look at the "Tong Ren Tang" sign or other "tang" signs to know that it sells traditional Chinese medicine. Another example is the name Gongdelin, which reflects that the operator is good at cooking vegetarian dishes.

2. Store names must be novel, unconventional, and able to quickly capture consumers’ vision. Store names must be novel, able to arouse consumers’ interest, and attract them to patronize the store, such as Kou Xian, Big Three Dollars, Store names such as Goubuli arouse interest and curiosity among consumers.

3. The store name should be concise and easy to read and remember. The store name should not be too complicated, otherwise it will cause negative effects. For example, some stores like to use complicated and difficult characters as their store names, so that customers not only cannot recognize them, but also cannot pronounce them. To avoid this situation, stores with such difficult-to-understand names are generally not allowed to enter. Store names such as Wankelai, Banfenli and Hetaida are clear, concise and easy to spread.

4. The store name should give people a sense of beauty and artistic accomplishment. A good store name has cultural heritage and makes consumers feel at ease and comfortable. Names such as Louwailou and Taotaoju.

The main methods for naming stores are as follows:

(1) Naming methods related to the nature of the business products, such as Guangming Optical Shop, Yishen Tea Ying, Kangle Pharmacy, etc. .

(2) Naming methods related to folklore or historical celebrities, such as Dongpo Restaurant, Qianlong Imperial Dinner, Xi'e Clothing, Xiangfei Beauty, etc.

(3) Names related to the spirit of business service, such as Day and Night Store, Baibang Service, Chengxin Department Store, Maoyuan Daily Miscellaneous, etc.

2. Names that shape the image. Shaping the image is very important for every company. It can be said to be related to their life and death. The first step in building an image is to come up with a good company name. In modern society, market competition is fierce and business wars occur one after another. In order to ensure your market share, expand the market, stabilize and attract many consumers, you must have a strong product brand and a resounding corporate name.

1. The meaning is beautiful, such as China Changhong Co., Ltd. The name of Changhong means that the sky will clear after the rain. It has a magnificent and spectacular meaning. The sun is the reddest and Changhong is renewed. Similarly, the name of Konka Company, which is famous for producing color TV sets, means "happy life and abundant products". Shenzhen Sanjiu Pharmaceutical Group Co., Ltd., its name "Sanjiu" has numerous unmemorable meanings in ancient Chinese and implies unremitting pursuit. Jiannanchun Winery is named Jiannanchun, which means full of spring and unlimited opportunities for spring.

2. A good business name that is concise, clear, and easy to remember will definitely not be a weird name. It will not be a name that is difficult for others to pronounce and remember. In order to facilitate the public's memory, most general corporate names use 2 characters, a few use 3 characters, and some use 4 characters. This naming is not only in line with the conventions of Chinese word combinations, but also in line with the naming habits of Chinese people. This type of name has a more straightforward and shallow meaning, such as Schindler Elevator Company, Qingqi Motorcycle Industry Company, Zhongyi Electric Company, Express Mail Company, etc.

3. A good corporate name with affinity should not give people a too serious feeling, nor should it give people a feeling of rejecting people thousands of miles away. Instead, it should have a kind of affinity, that is, it should be respectful to people. The feeling of being close and trustworthy, at least gives people a feeling of being approachable. For example, Shanxi Xinghua Village Fenjiu Winery. The name Xinghua Village originates from "Qingming" by Du Mu, a poet of the Tang Dynasty. When I asked where the restaurant was, the shepherd boy pointed to Xinghua Village. This name has a rural feel and gives people on the road a sense of intimacy. Another example is Sichuan Tiange Group Company. The name Tiange comes from the Tang poem Goose, goose, goose, bending its neck to sing to the sky, which is interesting and natural. Another example is Shanghai Xinyi Pharmaceutical Factory. The name Xinyi seems to be a promise to customers and is easily accepted by customers. Another example is Shanshan Co., Ltd., which can easily make people feel close and familiar. Dabao Cosmetics Company in Beijing, the name Dabao seems to be named after a child of an ordinary family. It gives people a friendly and easy-going feeling and is easily recognized by customers.

3. Several types of enterprise naming

1. Enterprise names based on place names, such as Yangtze River Enterprise Company, Yellow River Group Company, Taishan Group Company, Jialing Motorcycle Company, Pearl River Group Company, Zhangjiajie Tourism Company, Ejue Mineral Spring Beverage Company, etc. This kind of naming is relatively common among Chinese companies.

2. Use auspicious and socially beloved things as corporate names, such as Nanjing Panda Electronics Group Company, Monkey King Welding Company, Chunlan Group Company, Pegasus MSG Company, Hongmei Camera Factory, Jinlu Group Company, Haima Furniture Mall and so on.

3. Choose wealthy and noble words as your company name. Such company names can be divided into two categories: implicit and straightforward. More straightforward corporate names strive to show their extraordinary style, such as Goldlion, Silverlion Company, Fushen Company, Fuguiniao Leather Shoes Company, Little Overlord Computer Company, Royal Resort, Emperor Hotel, etc. Implicit ones include Hongdu Film Company, New Era Guangsha, Tianlong Sofa Factory, Giant Tree Clothing Company, Gaoya Silk Fabrics Co., Ltd., etc.

4. Choose a name with a strong traditional commercial flavor as the company name. This type of name was most popular in China in the old days. Such as Yuanfeng Bank, Daqingyuan Bank, Fukang Bank, Shunkang Bank, HSBC Bank, Ruikangsheng Pigment Bank, etc. Most of the names of such enterprises are composed of Chinese characters with auspiciousness and auspiciousness, which means auspiciousness for their business operations and production.

5. Choose a name with a modern meaning as your company name. In order to comply with the trend of the times and cater to the aesthetic tastes of modern consumers, some companies pay attention to choosing names with a modern meaning. Such names generally give people a sense of foreignness. , giving people a sense of commercial taste and fun. Such as Beijing Yansha Commercial Building, SEG Mall, Parkson Group, Xiehe Group, Majestic Hair Salon, Haiyun Bodybuilding Center, Oris Cosmetics Company, Meijiajing Cosmetics Co., Ltd., etc. It should be noted that more and more companies are using foreign language transliterations to pursue foreign and ambiguous names. Many names only focus on the gorgeous meaning of the characters on the surface, and are composed of several characters with quite modern meanings. As for the meaning of the name, it does not matter. Pay attention again. This kind of corporate name will eventually gradually lose its cultural connotation and become a symbol.

4. The name of tourism industry China’s tourist attractions are generally divided into three types: one is purely natural landscape, the other is purely cultural landscape, and the other is both natural landscape and cultural landscape. It’s both.

The original names of tourist attractions with natural landscapes lack humanistic connotations, so it is better to use literary words. For example, the famous Jiuzhaigou and Huanglong tourist areas use words directly describing the landscape. Such as Changhai, Putui Lake, Wucai Lake, Pearl Waterfall, etc. in Jiuzhaigou Valley. Huangguoshu Waterfall, Xinjiang Tianchi, Zhangjiajie Shili Gallery and other scenic spots all use adjectives directly. Because humanistic landscapes have historical connotations, their names are directly related to historical events, characters, and locations. For example, Huangliang Meng Village in Guo County, Hebei Province, also known as Luweng Temple, is related to the Chinese idiom "Huangliang Dream". Jiezhou Guandi Temple, its name is related to the fact that this place is the original place of Guan Yu, and it became the ancestor of the Wu Temple. Another example is the names such as Bingshu Baojian Gorge and Goddess Peak in the Three Gorges, which are all named according to historical legends and fairy tales.

The names of scenic spots that have both cultural landscapes and natural landscapes also combine the characteristics of both humanistic landscapes and natural landscapes. For example, Mount Ejue in Sichuan has Wannian Temple, Xianfeng Temple, Baoguo Temple, and Chunshan Temple. There are cultural landscape names such as Yangdian Temple, Fuhu Temple, Shenshui Pavilion, Xixiang Pool, Qingyin Pavilion, Leiyin Temple, and Jinxiang, as well as natural landscape names such as Line of Sky, Zilong Cave, and Hongchun Xiaoyu. The names of tourist destinations are used to attract tourists and show the charm of the tourist destination, so the names have a strong literary color. For a tourist attraction like garden architecture, the name is more elegant and tasteful. For example, the Jinci Temple in Taiyuan, Shanxi Province, has scenic spots such as Water Mirror Terrace, Fish Marsh Feiliang, Taifengxuan, Jingyi Garden, Suohong Bridge, Liubizha, Zhenqu Pavilion, Butie Zhou, Nanlao Spring, Shengman Tower, etc. These landscapes The name has a strong literary interest. Names rich in literary meaning are the biggest feature of tourist resort names. Another characteristic of the names of tourist attractions is to pay attention to the cultural connotation of the name, and try to combine it with historical legends, folklore, myths and legends, literary imagination, and observation. For example, the giant "Reclining Buddha" in Mount Ejue and the "Sleeping Beauty" in Kunming's Dianchi Lake are all landscape names derived by later generations based on careful observation of the mountain shape and their literary imagination.

5. Names of the real estate industry As competition in the real estate industry becomes increasingly fierce, more and more attention is paid to the names of residential communities being built. Injecting cultural connotation into newly built residential communities has become a common sense among society and people in the real estate industry. A good residential community name and a good developer company name will have a positive effect on consumers. The naming of real estate residential areas, after injecting cultural connotations, will give people a refreshing feeling, bring people a kind of pleasure, and make people happy. For example, the name of a real estate residential area located near Liuhuaxi in Chengdu should be related to Du Fu's Thatched Cottage. This area is a common scene in Du Fu's poems. The name is copied from Du Fu's poems, which will undoubtedly add a lot of charm to the community. . If we name the buildings in this community as follows: Chengjiang, Yueyong, Xiuzhu, Qianrun, Yuanjiang, Jianchun, or Yingjiabi, Lifangzhou, Zhujingjia, Qingweilin, Jintingdong, Zhaohui Guo will give people a feeling of cultural taste and a sense of elegance.

But if you give each building the following names: Victory, Triumph, Joy, Red Flag, Pioneer, Hongbo, Zhuanghuai, or names such as Blue Bank, Hongfan, Xuetao, Xiafei, etc., it will give people a nondescript or incongruous name. feeling, and has no cultural taste at all, unable to create a warm and pleasant cultural atmosphere. Only when the modern real estate industry uses names and pays attention to its humanistic connotations can it gain the upper hand and seize the commanding heights under the same competitive conditions. If the name is too vulgar, it will make people think it is of poor taste and lacks class; if the name is elegant, you should use different names according to the type of city, location, and what kind of consumers you are targeting. Only in this way can we cater to consumer psychology and attract your attention.

Six specific steps and methods for naming companies and products. The naming methods for companies and products are based on industry characteristics and product performance, incorporating Chinese character principles (rhythm, meaning, glyphs, etc.), CI principles, Tai Chi principles, and aesthetic principles. , geography, humanities, regional culture, age structure, and focusing on the internationalization and creativity of naming. Finally, proper positioning, comprehensive analysis, and a good name that is unique, easy to identify, easy to spread, and conducive to the development of the enterprise, and create a world with cultural heritage. famous brand. Of course, the agility of mathematics has its inducing and suggestive power on everything that has a name or title. Therefore, when naming a company or product, it is safer to refer to 81 mathematical predictions of good and bad luck. Especially when naming a company, the arithmetic of the company name, word-of-mouth name (trade name) is very auspicious. The general name of the company should also be auspicious in mathematics and the meaning of the words should be good. The Five Elements of Mathematics should be in harmony with the name of the person in charge (legal representative) and the Five Elements of Personality. It is important not to conflict with the Five Elements of the company name and the Five Elements of the personality of the person in charge. Notes on naming enterprise products: The enterprise’s industry nature, registered capital, geographical location, business scope, corporate philosophy, name of the operator and year, month, day and hour of birth (lunar calendar) are required.