Advertising language of Hunan Satellite TV. Article 20

Being together is more youthful. More youthful and dazzling. Dreams are more youthful. Accelerate and be younger. The strength is even younger. The more you grow up, the younger you are. The more you gather, the younger you laugh. The more you gather, the younger you become. The happier you are, the younger you are. The youth in Happy China is upward. The Chinese dream of youth is upward, and the happy China is exciting. Happy China by Hunan Satellite TV. Happy life season.

Hunan Satellite TV is a set of comprehensive TV channels under Hunan Radio and Television Station and Mango Media Co., Ltd., which was launched on 1997 1.

On July 1997, Hunan Satellite TV launched the first entertainment variety show Happy Camp. In June 2004, the channel slogan "Happy China" was launched. In the same year, the female singer competition "Super Girl" opened the era of China's draft.

On June 20 10, it was awarded "Top Ten Most Influential Provincial Satellite Channels in China in 2009-20 10" by China International Advertising Festival. In 20 12, it was awarded the most influential satellite channel of China TV Development Conference. 20 16 12 won the title of "TV landmark" of the most influential provincial satellite TV.

1 997 65438+1October1,the first program of Hunan TV was officially transmitted through Asia-2 satellite, and the channel call sign was "Hunan Satellite TV". On July 1 1, the first entertainment star interview variety show "Happy Camp" in China was officially launched. From the beginning, the program was based on the concept of "youth and happiness".

1998 The TV blind date program "The Covenant of Roses" was officially launched, which is the initial exploration of Hunan Satellite TV on the road of entertainment. On May 18, the popular music promotion column "Music Constantly" was officially launched.

65438-0999, Hunan Radio and Television Media bought out the permanent hosting right of China Golden Eagle TV Art Festival.

In 2000, China Golden Eagle Award of Hunan Satellite TV was upgraded to China Golden Eagle TV Art Festival. In May of the same year, the entertainment information program "Entertainment Unlimited" was officially launched, and a complete entertainment resource has been established since the program was launched.

200 1,101On October 28th, Hunan Satellite TV moved to Golden Eagle Building, Golden Eagle Film and Television Culture, Changsha City, Hunan Province, to realize full digital broadcasting and all-day broadcasting.

In 2002, Hunan Satellite TV is establishing the strategic orientation of "locking in entertainment, locking in youth and locking in the whole country" and highlighting the channel characteristics of "youth, beauty and fashion".

In 2003, Hunan Satellite TV cancelled the positioning of Hunan's "propaganda channel" and closed some health and other industry programs. In the same year, Hunan Satellite TV launched the entertainment talk show "The more you plan, the happier you are".

In June, 2004, Hunan Satellite TV arranged columns around the concept of Happy China, adding or deleting some programs. In the same year, the female singer contest "Super Girl" was successfully held.