SEO Tutorial: What exactly does SEO mean?

The word SEO may be an example for students who have just come into contact with online marketing. Many students want to know what SEO is. What does SEO mean?

SEO is the abbreviation of search engine optimization, which means search engine optimization. SEO is to optimize and adjust web pages by studying how various search engines grab Internet pages and files and the rules of search engine ranking, so that more content can be included by search engines and different keywords can get higher rankings on the left side of search engines, thus increasing website visits for free, and ultimately improving website sales ability and brand promotion effect. (This is the official explanation of SEO)

So to put it simply, SEO is to optimize the website inside and outside, so that keywords rank high in search engines. SEO is not pure technology, but a part of website marketing, which belongs to passive marketing. SEO is the most effective way to deliver the target content (advertisements, products, brands) to the target users through network communication.

For example, if a friend wants to get married and needs to take wedding photos, but he doesn't know which wedding photography is good, he can ask his friends around him or Baidu search for the words "Beijing wedding photography". At this time, Baidu will show users many related websites, both paid and free. The standard commercial promotion (advertising) is paid website, website marked with Baidu snapshot, paid and free. Standard commercial promotion (advertising) refers to paid websites, while Baidu Snapshot refers to websites ranked for free, as shown in figure 1:

Figure 1 Baidu search results

Users will open websites one by one for comparison and consultation. If your website can be displayed on Baidu's homepage, then users can see your website, click, understand, consult and make a deal. If your website is not displayed on Baidu's homepage or the first few pages, then users can't see it at all, let alone click on the consultation. If your website can't be displayed on the home page or the first few pages, then users can't see it at all, let alone click on the consultation. If you want your website to rank on Baidu's homepage without spending money, you need to optimize the website, which requires SEO.

SEO involves website structure, page planning, content optimization and external optimization. Although Baidu, 360 Search, sogou and Google have different search technologies, their basic principles are similar.

SEO is a cost-effective marketing method with the highest conversion rate and the lowest cost among all known marketing methods. But it is not completely free, because the operation of SEO will have various costs, mainly the cost of personnel wages.

Simply put, you want to be a website, and you want users to rank ahead of others and get more traffic when searching for product information and company information with search engines. This is what SEO means.