How is the photography studio publicized?

My job is photography, but it is the photography department in an e-commerce company; We also want to promote our own e-commerce products. When it comes to e-commerce operations, e-commerce photography is essential; So first of all, what is the purpose of your publicity? I think it is nothing more than taking orders to make money, and I have to find my own customers. For example, we are in the field of e-commerce, so our customers are shopkeepers, small businesses and market wholesale stalls who are our prospective customers.

After finding your potential customers, you need to contact them. Don't say that so many marketing schemes for network promotion are all empty. Uncertain output! Find the way with the lowest cost and faster effect, and the studio can take orders to make money and start doing it; Next, let's analyze how to do it.

1. Make clear what your advantages are before packaging; For example, there are few orders in the early stage and the drawing is fast. This is the advantage!

2. Find out what the pain points of prospective customers are, and then come up with solutions; For example, customers are too lazy to deliver goods to their doors and need to pick them up, which is a pain point; In addition, customers don't understand post-processing typesetting, and customers here provide post-processing typesetting;

3. Low-cost drainage, such as free shooting (requiring certain skills for customers to confirm), one-dollar shooting and so on.

4. The most direct thing is to hand out leaflets in person, find a place where customers are concentrated, sweep them one by one, make your advantages clear, let customers remember you, and call you again if necessary. This is definitely the way to promote in the early stage, and then there are certain old customers who can make money by recommending orders.

5. Publicity can be carried out through interviews, leaflets, etc. You can also print a business card and send it to the customer's permanent residence, or block the front windshield, or park the car. This is the most effective way to test yourself.